[Pathway To Success] Issue No 7, 8th April 2012 - The Way To Financial Freedom...

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Apr 8, 2012, 12:12:28 PM4/8/12
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Pathway To Success, Published since 2000
Volume 12, Issue No 7, 8th April 2012
Publisher Irena Whitfield
Subscriber Count: 138,500+


The longer you’re not taking action the more money you’re losing.
Carrie Wilkerson

With 'Pathway To Success' you are receiving only top information,
reliable and proven resources, never anything just to make
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** 1st April: Subscriber Corner:
   Subscriber Article: How To Become Successful In Network 
   Marketing Business by Kareem Maghrabi
   Guest Article: How To Pick The Best Penny Stocks 
   by Stock Assault 2.0

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Editorial:

Happy Easter, my loyal Readers!

I hope you're enjoying yourselves these days, not working too
much. As usual I'm bringing you a special tip here:

Finding profit on the Internet is easy. You just listen to what 
people want, and see that they get it. If you have not yet found 
the success from social media that you are looking for, this 
strategy will help.

But first "do no harm".

These 3 social media mistakes could be keeping you from getting 
the social media profits you seek.

Watch this short video: Web Traffic For Lead Generation
and get the social media strategy for profit. Click here:

Plus as a valued subscriber, you can get a new toolbar of mine
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Enjoy and stay tuned, your Pathway To Success is back in 14 days...


Sincerely,

Irena Whitfield
Your Publisher

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Today's Special Free Reading Bonus:
Still seeking more and more inspiration? Read this:
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***************************
Publishing dates
'Pathway To Success' is published every other Sunday.
Next Issue is supposed on 22nd April 2012.

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Contents

  1. Today's Feature Article by Robert Gerrish
  2. Today's Tip On the Opportunity worth checking
  3. Today's Tip On Tool worth using
  4. Today's Special Tip


Today's Feature Article

Are you marketing or educating?
Robert Gerrish

If you're forever hearing great things said about your work,
yet not seeing these translate into sales and revenue, it
could just be because you've fallen into the innovator trap.

The innovator trap is where we can end up if we confuse
educating with marketing. Going out and telling the world
about something completely new and revolutionary certainly
stands a good chance of generating interest, but not
necessarily any sales.

Certainly innovation can work as a marketing tool, but
generally only with an audience who already know and trust
you. I'm not suggesting that we only market in the
mainstream with existing contacts, but we need to be aware
of what works and what doesn't and if necessary make some
changes.

Often the changes involve little more than a slight
dilution of our proposition - evolution can sell easier
than revolution, at the outset. Once effective marketing
gives us a foot in the door, we can guide our prospects and
customers toward a brave new world.

Let's look at an example. In fact it's a real one from a
conversation I had a while ago:

David had developed a product that revolutionises the way
corporations store and access electronic information. In
other countries similar systems were slowly being embraced
and put to extremely good use. In his home market, however,
things were trailing a little behind.

David was being invited to talk at numerous conferences and
expositions, there was much interest. The joint was jumping.
Well, it undoubtedly felt like that for a while, but when I
caught up with him it was getting a bit tiring.

Sure there was a lot of interest, but not enough sales.
David was educating and doing a great job of it. His family
meanwhile were getting fed up with beans on toast.

So what would you do? Keep bashing away? Go into greater
debt maybe? Put the house on the line?

After speaking for a while, we came up with this solution 
for David:

 1. Look much more closely at what's been learned

Take time to do some research - had he been educating or 
marketing? Ask the tough questions and be ready for straight 
answers. Talk to some of the people who invented the wheel 
in those other more advanced markets

What lessons had he perhaps missed?

 2. Get clear on the options

How long could/should he give to your current path? 
If he made a shift, what would or could that be? 
Are there any real signs that the market is changing? 

 3. Think more like a marketeer and less like an innovator

If David looked at his revolutionary product as top-of-the-range, 
what's a possible 'entry level' product? Something to get a foot 
in the door.

How could he modify his language to talk in terms that satisfy 
a current need, rather than focussing on a future 'maybe-want'?

As soloists it’s fine to use innovation to get noticed, but
it’s important we have products or services that our customers 
want to buy NOW. Little by little we can up-sell and do more 
of what we really want.

********************************
Robert Gerrish, Small Business Coach & Author:
Robert Gerrish has owned businesses in London and Sydney.
He is currently working as a business coach helping fellow
entrepreneurs to succeed in their business. Robert has a
background in Marketing and Business development. He has
columns regularly published in several newspapers and
business magazines.

********************************

Today's Tip On the Opportunity Worth Checking

Alex Mandossian Shows The Way To Financial Freedom
Through Internet Subscription Marketing
Listen here!

Alex Mandossian has generated over $300 million in sales
and profits for his clients and partners via “electronic
marketing” media such as TV Infomercials, online catalogs,
24-hour recorded messages, voice/fax broadcasting,
Teleseminars, Webinars, Podcasts and Internet Marketing.

Alex has personally consulted Dale Carnegie Training, NYU,
1ShoppingCart Corp., Mutuals.com, Pinnacle Care, Strategic
Coach, Trim Spa, Peak Potentials and many others.

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Mandossian Makes 5-Figure Cash Profits Every Month 
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Today's Tool Tip

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How does it work?

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importance of testing. But it's time consuming right?

You won't have to worry about that now...

This smart software makes it very easy to test. Once you've
set it up, it will do all the testing work for you.

- It displays different options to visitors automatically.
- It tracks each option for you.
- It automatically determines which option is performing best.
- Then when one of the options generates a specific number of
sales or subscribers, it will automatically use that option
on your page for all your future visitors to see.

Can you imagine just how much this can improve your
conversion rates and increase your profits over time?

The software also comes with two information-packed copywriting
reports to help put you miles ahead of your competition.

And I know you'll be very pleasantly surprised at the low cost

Check it out now...


Today's Special Tip

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************************
Most great people have attained their greatest success
just one step beyond their greatest failure.
Napoleon Hill

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