[Pathway To Success] Issue No 6, 25th March 2012 - Winning Strategies for Mobile Marketing...

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Mar 25, 2012, 12:04:26 PM3/25/12
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Pathway To Success, Published since 2000
Volume 12, Issue No 6, 25th March 2012
Publisher Irena Whitfield
Subscriber Count: 138,500+


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Editorial:

Happy publishing Sunday, my loyal Readers!

Your usual starting tips are here:

This is a very useful website when you're looking for a guide 
to practical anything. The passion is helping marketers and 
business managers get more from digital marketing – to make 
the most of the great opportunities and avoid wasting time 
and money. Check it here:

Another tip to start you today: get free ebooks for your
eBook Reader. Click here:

Plus as a valued subscriber, you can get a new toolbar of mine
by clicking here:

Enjoy and stay tuned, your Pathway To Success is back in 14 days...


Sincerely,

Irena Whitfield
Your Publisher

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Contents

  1. Today's Feature Article by Sarah Russell
  2. Today's Tip On the Opportunity worth checking
  3. Today's Tip On Tool worth using
  4. Today's Special Tip


Today's Feature Article

10 Winning Strategies for Mobile Marketing
Sarah Russell

With the dramatic increase of cell phone and smart phone
users around the world, it’s pretty safe to say that if you
aren’t using mobile marketing, you’re missing out on a huge
potential revenue stream! Here’s how to implement a winning
mobile marketing strategy for your casino affiliate
business:

Tip #1 – Keep it Brief. Whether you decide to deploy an SMS
message or create an app to promote your website, keep in
mind that mobile users are on the go. Promotions should
include a sense of urgency, but must be able to be digested
and acted upon within a few minutes.

Tip #2 – To QR, or Not to QR? If your company uses any kind
of print media, adding QR codes to your materials is a must
to drive mobile user engagement. If your company advertises
exclusively online, skip this strategy.

Tip #3 – Offer a Coupon or Incentive. Not exactly ground-
breaking stuff, but you should never underestimate the
power of a good deal. If your casino program allows
affiliates to offer discounts as an incentive, be sure your
prospects know about it!

Tip #4 – Don’t Spam. Tests of SMS marketing show the
highest conversion rates when messages are sent 2-3 times
per month. Send more than that and you’ll risk coming
across as a scammer.

Tip #5 – Be Consistent. Mobile marketing is most effective
when it’s integrated with other advertising channels, so be
sure that your visual branding and ad copy remain
consistent across your different advertisements.

Tip #6 – Test Different Channels. Mobile marketing is a
pretty big umbrella term, and you won’t know which type of
mobile marketing – whether SMS messages, custom apps or
advertisements within apps – are most effective for your
business until you test them all.

Tip #7 – Engage Your Prospects. Ask your ad recipients to
check in at a certain location, take a picture of something
specific or film themselves in action in order to complete
a promotion. Getting people involved makes your ad more
real and involved, resulting in higher redemption rates.

Tip #8 – Don’t Forget Your Call to Action. Mobile marketing
messages should encourage the reader to do something
specific, right away. If you aren’t asking your prospects
to engage immediately, your message will likely be
forgotten.

Tip #9 – Use a “Text to Win” Promotion - Encourage your
prospects to opt-in to your SMS list by offering a special
promotion or incentive, such as a gift card or free play at
an affiliate casino. This will have to come out of your
budget, but it’ll be worth it if you can monetize your new
subscriber list effectively.

Tip #10 – Keep Evolving. Mobile marketing is always
changing as new technology is released. Even a year ago,
the advertising platforms that place messages within apps
weren’t nearly as robust as they are now. So be sure to
stay on top of changes in the market in order to get the
greatest possible benefit from your mobile marketing
campaign!

********************************
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Today's Tip On the Opportunity Worth Checking

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Today's Tool Tip

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Today's Special Tip

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************************
A man must be big enough to admit his mistakes, 
smart enough to profit from them, and 
strong enough to correct them. 
John C. Maxwell

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