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Dedicated to the personal and professional development of PMEE's -- professionals, managers, executives, and entrepreneurs -- everywhere.
Issue # 112
Eighth year in publication
Since July 1, 1998
Current number of subscribers: 3,201
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"IN THIS ISSUE"
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[1] Editor's Corner
[2] Personal Development Article
[3] Business Development Article
[4] Attitude Vitamins
[5] Stress Buster
[6] Feel Good Classic
[7] Sponsors' Messages
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[1] "EDITOR'S CORNER"
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Hi,
We're back after two months of absence. Our fault for this long absence. Anyway, it's great to be back with Issue No 112.
Goodness, we're eight years old! The first issue appeared on July 1, 1998. Time does fly!!
Says author Ann Zuccardy, "I just had an ah-ha - one of those moments of enlightenment that serves as proof that I've successfully modified the way I think and see in recent years. Oh yeah, and world peace begins at the breakfast table!" Read all about it in "Epiphany and World Peace in a Cereal Bowl: The Law of Attraction at Your Breakfast Table."
Our Business Development articles concerns explaining what you do in one page.
Well, enjoy issue # 112!
May you be happy, healthy and well always!
G K Lim < www.gklim.com >
Editor / Publisher
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[2] "ARTICLE -- PERSONAL DEVELOPMENT"
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Epiphany and World Peace in a Cereal Bowl: The Law of Attraction at Your Breakfast Table
By Ann Zuccardy
I just had an ah-ha - one of those moments of enlightenment that serves as proof that I've successfully modified the way I think and see in recent years.
This morning my husband sat at the kitchen table slurping his cereal milk. Slurp, slurp, slurp...every 5 seconds. I can't stand noisy eating practices. He knows it.
I thought back to my previous marriage and how I would have handled it. I would have huffed and puffed, sighed in exasperation, made a speech about rude people who eat noisily, gotten myself in an anxious tizzy and tried to convince the world of why MY way of eating cereal was better.
Would the energy I would have expended made one iota of difference in the cereal slurper's actions? Nope. Would it have set me on a pissy mood day and possibly created a tiny crack in my thoughts that would allow more negatively tainted energy in? Yep. Would it have made the slurper want to shoot some negative energy my way? Probably.
The law of attraction says that you attract more of what you're thinking and saying. It's a law. You can't mess with it. Don't even bother trying.
I got up and walked out of the kitchen. No more cereal/mouth sounds. Peace.
I'm laughing now. It's a silly thing, but boy, does it drive the point home.
The world DOES revolve around me...the world doesn't revolve around me - both are simultaneously true. I had a choice to experience the slurping any way I chose AND no one in the world gives a hoot about what I think of slurping. Ah, life's great dichotomies.
My response to the cereal slurper is an amusing example of something much bigger for me. My ultimate intention or mission is to live in a peaceful home...and contribute in some way to a peaceful world. I intend to start my day off on a positive, peaceful note because the early hours when I first get up often set the stage for all the words I write, all the thoughts I think, and all the actions I perform that day.
I bet you never knew a bowl of cereal could have such a profound impact on helping to contribute to world peace. It can.
All good things start with one inspired intention, one small action, one kind word.
I have no control over others. I'm always in control by choosing to shift the direction of MY thoughts, words, and actions.
Now, go have some CHEERios to celebrate with me.
And mind your manners.
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Copyright 2005, Ann Zuccardy, All rights reserved.
Ann Zuccardy is a freelance writer and entrepreneur with 17 years of industry experience in marketing and technical communication. For engaging copy, blog consulting, or article ghostwriting with heart, soul, passion, vision, and humor, Ann's your gal. Visit Ann's blog for more writing samples AND gift giving ideas at Vermont Shortbread Company.
Article Source: http://EzineArticles.com/?expert=Ann_Zuccardy
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[3] "ARTICLE -- BUSINESS DEVELOPMENT"
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Why One-Sheets are Must-Have Marketing Tools
By Karen Saunders
Suppose you meet someone who could hire you for your expertise and services. In the spirit of getting to know you, that decision-maker asks, "What do you speak about?" or "How do you help organizations?" or "Which groups have you worked with?"
These questions become your opening to convey how you assist people and why you're the one experienced to do so. That's exactly what a marketing one-sheet does, too.
To convey that you're a must-have expert, your one-sheet needs to be written and designed effectively.
Answers Key Questions
Your one-sheet, in effect, succinctly answers these seven questions that decision makers would ask you in person at a first meeting:
1. How would you describe your area of expertise?
2. Whom do you work with and give presentations to?
3. What are the benefits of hiring you
-- for the leaders of the organization?
-- for the participants in the ranks?
-- for organizational progress?
4. What have you done that makes you an expert?
5. Which groups have you worked with before?
6. What did participants think of your contribution?
7. How can you be reached for more information?
Well-crafted words on your one-sheet answer these questions in the form of seven corresponding must-have elements:
1. Topics/Programs
2. Target Audience
3. Benefits (especially in headlines)
4. Biography
5. Client List
6. Testimonials
7. Contact Information
Adding Personality
Even if you have all of these elements in place, what turns it into a stronger must-have piece that represents you? In a word: Personality.
For example my client, Doug Butler, is a speaker whose message is "Cowboy Wisdom." I've built his one-sheet around the western cowboy theme. This is all part of his brand. His one-sheet features cowboy graphics with lots of showmanship. I've included a color photo of him in action with a lasso and a portrait shot of him wearing a cowboy hat with his guitar. Other graphics include these cowboy symbols: a horse, a badge, a cowboy figure wearing a hat, bandana, and chaps-even a spurred cowboy boot. Its overall look reflects the personality that participants want from him, achieving that appeal through these special graphic effects.
Put Your Benefits in the Headlines
On Doug's one-sheet I have this headline: "Cowboy wisdom into the 21st century." Be sure to make your headlines bold and compelling.
Add Credibility with Logos
In Doug's case, I included his company logo and the NSA logo to show affiliation with a group recognized by decision makers. Be sure to include your logo and tag line. Doug uses this tag line: "Forge a firm foundation with Doug's tried-and-true Cowboy Code."
Through his words, themes, and graphics, Doug extends his warm personality to additional marketing pieces -- his website, business card, handout materials, and so on. Together, they create a must-have look that appeals to decision makers in organizations he wants to reach. By applying these techniques to your one-sheet and other marketing materials, you can turn your prospects into sales, and watch your revenue grow.
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Copyright 2006 Karen Saunders
Karen Saunders is the author of "Turn Eye Appeal into Buy Appeal: How to easily transform your marketing pieces into dazzling, persuasive sales tools!" Learn more about this essential guidebook at http://www.BuyAppealMarketing.com hundreds of business owners have used her simple do-it-yourself design system to create stunning marketing materials that really SELL their products and services!
Article Source: http://EzineArticles.com/?expert=Karen_Saunders
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[4] "ATTITUDE VITAMINS"
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If your ship doesn't come in, swim out to it! -- Jonathan Winters
Happiness is a choice that requires effort at times. -- Anonymous
Never tell people how to do things. Tell them what to do and they will surprise you with their ingenuity. -- George S. Patton
Become a C.I.O. (Chief Imagination Officer) for yourself, your company and all your clients. Then hire yourself out as a board of director member for other companies. -- Mark Victor Hansen
Getting outside of the box can not only be fun, it is sometimes necessary for our survival. That is what survival training is all about. It disrupts our inner programming, the mentality of going through life on 'auto-pilot' so that we can readily see bright new possibilities heading our way. -- Gail Pursell Elliott
Simplify, consolidate, and eliminate tasks. Reengineer your work continuously. -- Brian Tracy
We can let circumstances rule us, or we can take charge and rule our lives from within. -- Earl Nightingale
Somewhere, something incredible is waiting to be known. Carl Sagan
Life isn't measured by they number of breaths we take, but by the moments that take our breath away.-- Unknown
Integrity is non-situational; you're the same person 24 hours a day, 7 days a week. -- Denis Waitley
You always give one of two reasons for doing anything -- the reason that sounds good, or the real reason. -- Brian Tracy
The most important persuasion tool you have in your entire arsenal is integrity. -- Zig Ziglar
A "NO" uttered from deepest conviction is better and greater than a "YES" merely uttered to please, or what is worse, to avoid trouble. -- Mahatma Gandhi
Tomorrow is always fresh, with no mistakes in it. -- Unknown
When I let go of what I am, I become what I might be. -- Lao Tzu
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[5] "STRESS BUSTER"
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Big People Words
A group of kindergartners were trying very hard to become accustomed to the first grade. The biggest hurdle they faced was that the teacher insisted on NO baby talk!
"You need to use 'Big People' words," she was always reminding them.
She asked Chris what he had done over the weekend. "I went to visit my Nana."
"No, you went to visit your GRANDMOTHER. Use 'Big People' words!"
She then asked Mitchell what he had done. "I took a ride on a choo choo."
She said "No, you took a ride on a TRAIN. You must remember to use 'Big People' words."
She then asked little Alec what he had done. "I read a book," he replied.
"That's WONDERFUL!" the teacher said. "What book did you read?"
Alec thought real hard about it, then puffed out his chest with great pride, and said, "Winnie the SHIT."
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A Swiss guy visited Sydney, Australia, and pulled up at a bus stop where two locals were waiting.
"Entschuldigung, koennen Sie Deutsch sprechen?" he asked.
The two Aussies just stared at him.
"Excusez-moi, parlez vous Francais?" he tried. The two continued to stare.
"Parlare Italiano?"
Other than a glance at each other, there was still no response.
"Hablan ustedes Espanol?"
Still nothing.
The Swiss guy gave up and drove off, extremely disgusted. When he was gone, the first Aussie turned to the second and said, "Y'know, maybe we should learn a foreign language."
"Why?" the other replied. "That guy knew four languages, and it didn't do him any good."
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Why a dog cannot use computers:
10. He's distracted by cats chasing his mouse.
9. SIT and STAY were hard enough; CUT and PASTE are out of the question.
8. Saliva-coated floppy disks refuse to work.
7. Three words: carpal paw syndrome.
6. Involuntary tail wagging is a dead give-away that he's browsing www.purina.com instead of working.
5. The fire hydrant icon is simply too frustrating.
4. He can't help attacking the screen when he hears "You've Got Mail."
3. It's too messy to "mark" every Web site he visits.
2. The FETCH command isn't available on all platforms.
1. He can't stick his head out of Windows XP.
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[6] "FEEL GOOD CLASSIC"
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Buying Time
The man came home from work late again, tired and irritated, to find his 5 year old son waiting for him at the door.
"Daddy, may I ask you a question?" Yeah, sure, what is it?" replied the man.
"Daddy, how much money do you make an hour?" "That's none of your business! What makes you ask such a thing?" the man said angrily.
"I just want to know. Please tell me, how much do you make an hour?" pleaded the little boy.
"If you must know, I make $20.00 an hour."
"Oh," the little boy replied, head bowed. Looking up, he said, "Daddy, may I borrow $10.00 please?"
The father was furious. "If the only reason you wanted to know how much money I make is just so you can borrow some to buy a silly toy or some other nonsense, then you march yourself straight to your room and go to bed. Think about why you're being so selfish. I work long, hard hours everyday and don't have time for such childish games."
The little boy quietly went to his room and shut the door.
The man sat down and started to get even madder about the little boy's questioning. How dare he ask such questions only to get some money. After an hour or so, the man had calmed down, and started to think he may have been a little hard on his son. Maybe there was something he really needed to buy with that $10.00, and he really didn't ask for money very often. The man went to the door of the little boy's room and opened the door.
"Are you asleep, son?" he asked.
"No daddy, I'm awake," replied the boy.
"I've been thinking, maybe I was too hard on you earlier," said the man. "It's been a long day and I took my aggravation out on you. Here's that $10.00 you asked for."
The little boy sat straight up, beaming. "Oh, thank you daddy!" he yelled. Then, reaching under his pillow, he pulled out some more crumpled up bills.
The man, seeing that the boy already had money, started to get angry again. The little boy slowly counted out his money, then looked up at the man.
"Why did you want more money if you already had some?" the father grumbled.
"Because I didn't have enough, but now I do," the little boy replied.
"Daddy, I have $20.00 now. Can I buy an hour of your time?"
Author unknown
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[7] "SPONSORS' MESSAGES"
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No messages for this issue. J
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