[Open Manufacturing] "Life Cycle Assessment" machine
Bryan Bishop
fenn pointed me to a comic the other day, and since he hasn't posted
it, I figured I would-
http://www.worldchanging.com/EarthlyIdeasLCA.jpg
In the last pane, it's about "choosing between products", meanwhile I
suspect that's only a passing understanding of the possibilities of
that framework. I wonder why the "green movement"- starting back with
environmentalist groups- haven't embraced something like this as a
tool to spread. During the Whole Earth Magazine days, this was
somewhat one of the goals or themes, but it wasn't ever codified, and
then it stopped existing and such.
ben lipkowitz
> fenn pointed me to a comic the other day, and since he hasn't posted
> it, I figured I would-
> http://www.worldchanging.com/EarthlyIdeasLCA.jpg
>
> In the last pane, it's about "choosing between products", meanwhile I
> suspect that's only a passing understanding of the possibilities of
> that framework. I wonder why the "green movement"- starting back with
> environmentalist groups- haven't embraced something like this as a
> tool to spread.
Probably because the majority of funding for "green movement" hype comes
from companies milking ridiculous law-byproducts like carbon credits,
"fuel efficient" car credits, and organic-in-name-only food labels. The
less information consumers have, the better for these companies.
Meanwhile, the average consumer doesn't know about or understand why
quantitative information is important; thus you see things like "zero fat"
and "made with REAL butter" on the same microwave popcorn package. So,
there isn't much demand for real information, just at-a-glance "greenness"
ratings, which end up not meaning anything in the end.