Sorry you won't be there...I may be there alone as we didn't decide on a
spot until late.
However, having said that...I have had to tell clients that where they are
putting their efforts and the way they are going about doing it is
counterproductive to what they say their goals are. So, perhaps they do need
to have a facilitated management meeting where they talk about their
goals...and the goals they see for the community and then talk about the
methods for behavior, materials, programs, incentives, etc. that support the
stated goals. The facilitator can ask in that meeting..."Is there anyone who
doesn't buy into this vision?" or has a different goal...and discuss what's
in the way.
From my experience...
Ann
-----Original Message-----
From: Katherine Gray [mailto:
kg...@thenewcivilization.com]
Sent: Wednesday, September 16, 2009 3:06 PM
To:
Cc:
ideag...@gmail.com
Subject: RE: [CMs PDX] TONIGHT'S MEETING: LUCKY LAB 6:30 - 8:30
Hi, there,
I can't make the meeting tonight but I do have a question and I'm sure I'm
not the only one who has faced this issue. If anyone has advice they'd like
to share with me via this group I'd be grateful!
I have a client that's hired me to help them develop a better relationship
with their online community, and expand it. They've done the bare minimum
thus far and have also made many missteps, though the ones who committed the
offenses don't see it that way.
I feel confident that they're on their way to the right technology plan, and
I'm about to start investigating the people they have to produce content and
interact with their community. I expect that they have enough people who
have the right talents. I could be wrong, but it looks that way at this
point.
My biggest challenge is that my client company as a whole, and many of the
executives as individuals, have an contentious relationship with their
customers. In this field (and, as you can understand, I can't really talk
about who this is as I'm NDA'd) that's normal and actually advantageous, to
a point. They have to be able to do their work as they're trained without
being overly influenced by outside opinions. But they also need to not be
jerks.
I've made it very, very clear that I am not trained to deal with management
issues and that they'll need to go elsewhere for that. But I also know, just
in my initial analysis, that I'm going to have to tell some executives that
their outright hostility toward their customers is killing any hopes of a
thriving online community. And that's going to be an interesting
conversation.
Anyone ever had to tell an executive team that maybe they shouldn't
participate in the online community until they can get some manners?
Have a great meeting tonight!
Regards,
Katherine Gray