Greetings Andrew,

  Do you remember this article?

It has your comments in it but I don't see anywhere in the article
where anybody questions the numbers.  They claim to have contacted
25,000 confirmed OPT-IN people provided by NetCreations.

  Two problems.

The first would be the numbers of people they contacted and the number
that responded.

The second would be they tapped a confirmed OPT-IN list to ask about
OPT-OUT spam.

  Did I miss something regarding the number of people in the list they
bought and the number that responded to the survey?????

Comments.

--
Regards Mark

In article <3ac20efd.9439...@typhoon.sonic.net>, an entity calling
itself Mark Ferguson propagated electrons into the ether, which
spelled out:

I'm not sure I'm clear on the question. Do you mean to ask whether
they really did get ahold of 25,000? or if all 25,000 opted-in to be
contacted by NetCreations for the survey?

In either case, though, I think the answer is, I guess we have to take
NetCreations' word for it, because I can think of no way to
independantly verify the claim.

<flameshield>
I am inclined to give NetCreations the benefit of the doubt on that
point, because their president, Rosalind Resnick, has been a constant
thorn in the side of the DMA, to which her company belongs. She has
been a very vocal stalwart for strict opt-in list management -- as you
and I define opt-in, not as the DMA defines it -- for many years. She
condemned the so-called best practices offered by AIM's responsible
electronic marketing group.

I also met her at Spam Summit last May, and she was the only one among
marketers to come out and say that she was against using incentives
for viral e-mail marketing. She is a white hat in a sea of grey to
dark black hats. Very clueful marketer.
</flameshield>

I have copies of the summary of the survey results in monster-huge
powerpoint files. I could boost them to a server for downloading, if
that would help.

Uh, lemme check first and make sure I can still find them.

--

Andrew Barrett, FREE Media Coordinator
<http://www.spamfree.org>

"We have a blind date with Destiny, and
it looks like she ordered the lobster."

~ The Shoveler ~

Hi Andrew,

On Wed, 28 Mar 2001 15:31:43 -0500, Andrew Barrett

  I bleieve Netcreations provided the OPT-IN list.  My question is/was
did the author of the survey send email to all 25,000?  If so then
their numbers are way, way, way off.

  I have no doubt of this.  I have rarely if ever heard complaint
about them.

  My thought was/is if this survey contacted all 25,000 OPT-IN
individuals and asked them if they preferred OPT-OUT.

  To ask OPT-IN this question seems a little strange to me but so be
it.

  They then offered monetary incentives to these people to participate
and apparently 23,240 did not reply.  I would conclude these people
did not approve of OPT-OUT but these individuals are not even
reflected in the survey.

  It is kind of skewed if you think about it.  I just am not sure the
person that did the survey actually sent emails to the entire 25,000
people on the list or just sent to a set number.