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TOURISM AND TRAVEL:
ADJECTIVAL TOURISM AND NICHE TOURISM:
HERITAGE TOURISM :
HISTORY :
CULTURAL HERITAGE :
CULTURE :
UNITED STATES: STATES: UTAH:
A Heritage Tourism Overview
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A Heritage Tourism Overview
Steven W. Burr and Jascha M. Zeitlin
Utah Recreation and Tourism Matters
Institute for Outdoor Recreation and Tourism
January 2010
No. IORT/021
http://extension.usu.edu/files/publications/publication/IORT_021.pdf
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What is Heritage Tourism?
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Heritage tourism is tourism focused on aspects of history
or cultural heritage. It includes events and festivals, as well
as sites and attractions related to the people, lifestyles, and
traditions of the past. Examples of heritage tourism sites and
events from Utah include Anasazi State Park Museum,
where visitors can view an Ancestral Puebloan village and
replicas of the ancient structures that were once present at
the site; the Living Traditions festival in downtown Salt Lake
City, where arts and performances from various ethnic traditions
may be experienced; and the American West Heritage
Center in northern Utahs Cache Valley, where visitors can
witness 19th and early 20th century farm life in authentic
detail.
Heritage tourism is a component of most American tourists
trips, and properly promoted attractions have the potential
to bring in signifi cant numbers of tourists and signifi cant
amounts of tourist spending. For areas desiring this type of
economic impact, heritage tourism may be benefi cial both
economically and in terms of preserving local history and
culture.
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Characteristics of Heritage Tourists
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According to a study by the U.S. Travel Association (formerly
the Travel Industry Association), 81% of tourists (those who
went on a trip of at least 50 miles from home) engaged in at
least one heritage tourism activity and 21% of these travelers
are frequent heritage tourists, making more than three such
history/culture-related trips per year. Most heritage tourists
also undertook their trip specifi cally because of historical or
cultural events or attractions.
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snip
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Additional Topics Covered in This Report:
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Economic Impacts
Table 1
Heritage Tourism Economic Impacts and Visitation by Selected States
The Four Steps and Five Principles of Heritage Tourism
Success
The NTHPs Four Steps
Step 1: Assess the Potential
Step 2: Plan and Organize
Step 3: Prepare, Protect, and Manage
Step 4: Market for Success
The NTHPs Five Principles
Principle 1: Collaborate
Principle 2: Find the Fit
Principle 3: Make Sites and Programs Come Alive
Principle 4: Focus on Quality and Authenticity
Principle 5: Preserve and Protect
National Heritage Areas
Great Basin National Heritage Area
http://www.greatbasinheritage.org/
Mormon Pioneer National Heritage Area
http://www.utahheritage.com/
Bear River Heritage Area
http://www.bearriverheritage.com/
Online Resources
National Trust for Historic Preservation
http://www.preservationnation.org/
Division of Utah State History
Prospering places: A toolkit for heritage development
http://history.utah.gov/heritage_toolkit/index.html
Other Resources
U.S. Travel Association (2003).
The Historical/Cultural Traveler.
Washington, D.C.: U.S. Travel Association.
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The complete article may be read at the URL above.
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Bushell, R. & Sheldon, P. (eds),
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