TOURISM AND TRAVEL: ADJECTIVAL TOURISM AND NICHE TOURISM: HERITAGE TOURISM : HISTORY : CULTURAL HERITAGE : CULTURE : UNITED STATES: STATES: UTAH: A Heritage Tourism Overview

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David P. Dillard

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Apr 29, 2011, 3:24:42 PM4/29/11
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TOURISM AND TRAVEL:
ADJECTIVAL TOURISM AND NICHE TOURISM:
HERITAGE TOURISM :
HISTORY :
CULTURAL HERITAGE :
CULTURE :
UNITED STATES: STATES: UTAH:
A Heritage Tourism Overview

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A Heritage Tourism Overview
Steven W. Burr and Jascha M. Zeitlin
Utah Recreation and Tourism Matters
Institute for Outdoor Recreation and Tourism
January 2010
No. IORT/021
http://extension.usu.edu/files/publications/publication/IORT_021.pdf

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What is Heritage Tourism?

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Heritage tourism is tourism focused on aspects of history
or cultural heritage. It includes events and festivals, as well
as sites and attractions related to the people, lifestyles, and
traditions of the past. Examples of heritage tourism sites and
events from Utah include Anasazi State Park Museum,
where visitors can view an Ancestral Puebloan village and
replicas of the ancient structures that were once present at
the site; the Living Traditions festival in downtown Salt Lake
City, where arts and performances from various ethnic traditions
may be experienced; and the American West Heritage
Center in northern Utahs Cache Valley, where visitors can
witness 19th and early 20th century farm life in authentic
detail.
Heritage tourism is a component of most American tourists
trips, and properly promoted attractions have the potential
to bring in signifi cant numbers of tourists and signifi cant
amounts of tourist spending. For areas desiring this type of
economic impact, heritage tourism may be benefi cial both
economically and in terms of preserving local history and
culture.

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Characteristics of Heritage Tourists

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According to a study by the U.S. Travel Association (formerly
the Travel Industry Association), 81% of tourists (those who
went on a trip of at least 50 miles from home) engaged in at
least one heritage tourism activity and 21% of these travelers
are frequent heritage tourists, making more than three such
history/culture-related trips per year. Most heritage tourists
also undertook their trip specifi cally because of historical or
cultural events or attractions.

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snip

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Additional Topics Covered in This Report:

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Economic Impacts

Table 1
Heritage Tourism Economic Impacts and Visitation by Selected States

The Four Steps and Five Principles of Heritage Tourism
Success

The NTHPs Four Steps

Step 1: Assess the Potential

Step 2: Plan and Organize

Step 3: Prepare, Protect, and Manage

Step 4: Market for Success

The NTHPs Five Principles

Principle 1: Collaborate

Principle 2: Find the Fit

Principle 3: Make Sites and Programs Come Alive

Principle 4: Focus on Quality and Authenticity

Principle 5: Preserve and Protect

National Heritage Areas

Great Basin National Heritage Area
http://www.greatbasinheritage.org/

Mormon Pioneer National Heritage Area
http://www.utahheritage.com/

Bear River Heritage Area
http://www.bearriverheritage.com/

Online Resources

National Trust for Historic Preservation
http://www.preservationnation.org/

Division of Utah State History
Prospering places: A toolkit for heritage development
http://history.utah.gov/heritage_toolkit/index.html

Other Resources
U.S. Travel Association (2003).

The Historical/Cultural Traveler.
Washington, D.C.: U.S. Travel Association.


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The complete article may be read at the URL above.

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Sincerely,
David Dillard
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Bushell, R. & Sheldon, P. (eds),
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