DATABASES: MEDIA NEWPAPERS MAGAZINES PUBLISHERS PUBLICATIONS : DIRECTORIES: PUBLISHING PUBLICATION PUBLISHER BOOK PERIODICAL : PERIODICALS: DIRECTORIES : DEMOGRAPHICS : STATISTICS : BIBLIOGRAPHIES: MediaMark Database: MRI+ [This is a Fee Based Online Database]

[David P. Dillard]

.

.


DATABASES: MEDIA NEWPAPERS MAGAZINES PUBLISHERS PUBLICATIONS :

DIRECTORIES: PUBLISHING PUBLICATION PUBLISHER BOOK PERIODICAL :

PERIODICALS: DIRECTORIES :

DEMOGRAPHICS :

STATISTICS :

BIBLIOGRAPHIES:

MediaMark Database: MRI+

[This is a Fee Based Online Database]

.

.


MediaMark Database: MRI+

http://www.mriplus.com/site/index.aspx


The leading database of key magazine planning resources.
MRI+ consolidates, in one convenient place, many of the databases used to
evaluate magazines or seeking directory and editorial information. It has
a powerful search and access capability, plus a cost-planning module.

.

The information link between planners and publishers.
MRI+ is a library of key magazine planning data resources providing an
information link between the planner and publisher.

.

MRI Mediamark Reporter

Using MRI - Mediamark Reporter

Pace University Library

http://www.pace.edu/library/help/database-guides/mri-mediamark-reporter


Mediamark Reporter provides information on demographics, lifestyles,
product and brand usage, and advertising media preferences of consumers.
MRI surveys 26,000 consumers annually throughout the continental United
States uisng personal interviews and a self-administered questionnaire.

.
snip

.

SELECTING A STUDY

Once you have entered the database, you should see a list of available
"Report Volumes." Each report volume covers a broad product category.
Within each broad category, you can find Reports on more specific product
categories.

.

snip

.

SEARCHING

The following example illustrates a Mediamark Reporter search for
information on consumers of a specific product group.

Suppose that you are developing a print marketing campaign for an energy
drink, and you want to better understand who the current users of your
product or similar products are (in terms of age, income, education and
other demographics), and what magazines they read.

.

snip

.

Limiting Your Results

The report generated in the above example is several pages long. For
practical reasons, you may want to limit your results to show only certain
variables.

.

snip

.

Sorting Results

To sort your results by a certain column, click on one of the blue
highlighted column headings and the system will automatically sort that
column in descending order.(see the section below on Interpreting the Data
for more information on the Mediamark Reporter column headers).

Keyword Searching

Mediamark Reporter's Search option allows you to search for a specific
product across a number of study categories. To perform a keyword search:


http://www.pace.edu/library/help/database-guides/mri-mediamark-reporter

.

.

Mediamark Research & Intelligence: An Introduction to MRI+ Database

Cook Library of Towson University

YouTube Video

http://www.youtube.com/watch?v=CU2-8_qupWU

.

.

How to Read an Internet Reporter Report

Below is a screen capture of a Reporter Report, complete with explanations
of key numbers. Please note that all the numbers are based on the 2002
Fall MRI study, and that the projected numbers (000) are expressed in
thousands.

http://www.umsl.edu/services/library/research_help/
subject_guides/MRI_Internet_Reporter_020812.pdf

.

A shorter URL for the above link:

.

http://tinyurl.com/94nzo74

.

.

Using and interpreting Mediamark Data

The University of California Berkeley has a guide to using
MediaMark Reporter.

http://www.lib.berkeley.edu/BUSI/pdfs/mri_tutorial.pdf

.

.

Mediamark Reporter

Posted on 4/19/2010 at 7:33 pm.

Written by Chad Boeninger

Ohio University Libraries

http://www.library.ohiou.edu/subjects/businessblog/databases/mediamark

How to find restaurant consumer demographic information in
Mediamark Reporter

How to find demographic information about
popcorn consumers using Mediamark Reporter

Finding Consumer Demographics in Mediamark Reporter

Finding Demographic and Product Info in Mediamark Reporter

.

.

GfK MRI Codebooks

http://codebook.mriplusonline.com/codebook.htm

Client Notices

2012 Doublebase

Spring

Two Year Custom Cable Codebook (2010-12)

2011 Fall

Teenmark/TwelvePlus
Teenmark Volumetric
Kids/6-19 Database/Parents
Doublebase Volumetric
Doublebase

Spring

Two Year Custom Cable Codebook (2009-11)

2010 Fall

Teenmark/TwelvePlus
Teenmark Volumetric
Kids/6-19 Database/Parents
Doublebase Volumetrics
Doublebase

Spring

Two Year Custom Cable Codebook (2008-10)

2009 Fall

Teenmark/TwelvePlus
Teenmark Volumetric
Kids/6-19 Database
Parents (Kids Study)
Doublebase Volumetrics
Doublebase

Spring

Two Year Custom Cable Codebook (2007-09)

2008 Fall

Teenmark/TwelvePlus
Teenmark Volumetric
Kids/6-19 Database
Parents (Kids Study)
Doublebase Volumetrics
Doublebase
Two Year Custom Cable Codebook (2006-08)

2007 Fall

Teenmark/TwelvePlus
Teenmark Volumetric
Kids/6-19 Database
Parents (Kids Study)
Doublebase Volumetrics
Doublebase

Spring

Two Year Custom Cable Codebook (2005-07)

2006 Fall

Teenmark/TwelvePlus
Teenmark Volumetric
Kids/6-19 Database
Parents (Kids Study)
Doublebase
Doublebase Volumetric

Spring

Two Year Custom Cable Codebook (2004-06)

2005 Fall

Teenmark/TwelvePlus
Kids/6-19 Database
Parents (Kids Study)
Doublebase

Spring

Two Year Custom Cable Codebook

.

.

Purdue Libraries News

MEL's Database of the Week for 9/24/10

September 24th, 2010

http://blogs.lib.purdue.edu/news/2010/09/24/
mels-database-of-the-week-for-92410/

.

A shorter URL for the above link:

.

http://tinyurl.com/8z6xpxx

.

.

Mediamark Reporter (MRI)

http://library.missouristate.edu/reference/handouts/mri.pdf

.

.

Mediamark Reporter Tutorial

YouTube Video

http://www.youtube.com/watch?v=3J4cVyMdFTg

.

.

Marketing Research: Mediamark

by Miami U. Libraries

Vimeo

http://vimeo.com/9706470

.

.


MRI+ Database (Marketing Info)

YouTube Video

http://www.youtube.com/watch?v=D8x2bskhuv0

.

.

Using MRI Mediamark Reporter

http://www.uwlax.edu/murphylibrary/guides/470-MRI.pdf

.

.

Mediamark Reporter (MRI+)

http://www.galileo.usg.edu/scholar/gsu/databases/medm-gsu1/?Welcome

.

.

Top Advertising Databases

This guide presents selected print and electronic resources in advertising
available through the University of Miami Libraries and open access web
sites.

http://libguides.miami.edu/content.php?pid=9780&sid=64312

Also Covered in This Guide

Advertising Guide Home
Library Catalogs (Find Books)
Databases
Directories of Advertisers and Ad Agencies
Ad Expenditures
Ad Media and Rates
Brand Analysis
Consumer Behavior and Demographics
Polls and Public Opinion
Company, Industry, Financial Info
Market Share & Market Size
Ad History
International Info
Advertising Annuals
Organizations
Citing Sources

.

.
All posts tagged: Mediamark Reporter

Ohio University Libraries

http://www.library.ohiou.edu/subjects/businessblog/tag/mediamark-reporter

.

.

Mediamark Reporter

Western Libraries

Western Washington University

http://libguides.wwu.edu/content.php?pid=71424&sid=669544

This Guide also Covers

Company and Industry Research
Marketing and Consumer Behavior
Media Research
Local Market Audience Analyst
Mediamark Reporter
Plagiarism and Citations

.

.

MediaMark MRI+ Used and Cited in Some Research Articles:

Under the Radar: Smokeless Tobacco Advertising
in Magazines With Substantial Youth Readership
Author: Morrison, Margaret A.
Journal: American journal of public health (1971)
ISSN: 0090-0036 Date: 03/2008
Volume: 98 Issue: 3 Page: 543
DOI: 10.2105/AJPH.2006.092775

.

Mammography messages in popular media: implications
for patient expectations and shared clinical decision-making
Author: Dobias, Karen S.
Journal:
Health expectations :
an international journal of public participation
in health care and health policy
ISSN: 1369-6513 Date: 06/2001
Volume: 4 Issue: 2 Page: 131
DOI: 10.1046/j.1369-6513.2001.00120.x

.

A Content Analysis of the Quantity and Accuracy
of Dietary Supplement Information Found
in Magazines with High Adolescent Readership
Author: Shaw, Patricia
Journal:
The journal of alternative and complementary medicine (New York, N.Y.)
ISSN: 1075-5535 Date: 02/2009
Volume: 15 Issue: 2 Page: 159
DOI: 10.1089/acm.2008.0323

.

Integrating Information Literacy into Business Education:
A Successful Case of Faculty-Librarian Collaboration
Author: Atwong, Catherine T.
Journal: Journal of business & finance librarianship
ISSN: 0896-3568 Date: 08/2008
Volume: 13 Issue: 4 Page: 433
DOI: 10.1080/08963560802202227

.

Gender role changes in the United States.
Cafferata, Patricia; Horn, Martin I.; Wells, William D.
Kahle, Lynn R. (Ed); Chiagouris, Larry (Ed), (1997).
Values, lifestyles, and psychographics.Advertising and consumer
psychology., (pp. 249-261).
Mahwah, NJ, US: Lawrence Erlbaum Associates Publishers,
xiii, 415 pp.

.

Better measurement and management of brand value
Author: Crimmins, JC
Journal: Journal of advertising research
ISSN: 0021-8499 Date: 2000
Volume: 40 Issue: 06 Page: 136

.

Media Usage as Health Segmentation Variables
Author: Rodgers, Shelly
Journal: Journal of health communication
ISSN: 1081-0730 Date: 02/2007
Volume: 12 Issue: 2 Page: 105
DOI: 10.1080/10810730601150064

.

Alcohol Advertising in Magazines and Adolescent Readership
Author: Garfield, C. F.
Journal: JAMA : the journal of the American Medical Association
ISSN: 0098-7484 Date: 05/2003
Volume: 289 Issue: 18 Page: 2424
DOI: 10.1001/jama.289.18.2424

.

.

WEBBIB1213

.

.


Sincerely,
David Dillard
Temple University
(215) 204 - 4584
jw...@temple.edu
http://workface.com/e/daviddillard

Net-Gold
http://groups.yahoo.com/group/net-gold
http://listserv.temple.edu/archives/net-gold.html
Index: http://tinyurl.com/myxb4w
http://groups.google.com/group/net-gold?hl=en

General Internet & Print Resources
http://guides.temple.edu/general-internet
COUNTRIES
http://guides.temple.edu/general-country-info
EMPLOYMENT
http://guides.temple.edu/EMPLOYMENT
TOURISM
http://guides.temple.edu/tourism
DISABILITIES
http://guides.temple.edu/DISABILITIES
INDOOR GARDENING
http://tech.groups.yahoo.com/group/IndoorGardeningUrban/
Educator-Gold
http://groups.yahoo.com/group/Educator-Gold/
K12ADMINLIFE
http://groups.yahoo.com/group/K12AdminLIFE/
The Russell Conwell Learning Center Research Guide:
THE COLLEGE LEARNING CENTER
http://tinyurl.com/yae7w79
Information Literacy
http://guides.temple.edu/infolit

Nina Dillard's Photographs on Net-Gold
http://tinyurl.com/36qd2o
and also
http://www.flickr.com/photos/neemers/

Twitter: davidpdillard

Bushell, R. & Sheldon, P. (eds),
Wellness and Tourism: Mind, Body, Spirit,
Place, New York: Cognizant Communication Books.
Wellness Tourism: Bibliographic and Webliographic Essay
David P. Dillard
http://tinyurl.com/p63whl
http://tinyurl.com/ou53aw

INDOOR GARDENING
Improve Your Chances for Indoor Gardening Success
http://tech.groups.yahoo.com/group/IndoorGardeningUrban/
http://groups.google.com/group/indoor-gardening-and-urban-gardening

SPORT-MED
https://www.jiscmail.ac.uk/lists/sport-med.html
http://groups.google.com/group/sport-med
http://groups.yahoo.com/group/sports-med/
http://listserv.temple.edu/archives/sport-med.html

HEALTH DIET FITNESS RECREATION SPORTS TOURISM
http://health.groups.yahoo.com/group/healthrecsport/
http://groups.google.com/group/healthrecsport
http://healthrecsport.jiglu.com/
http://listserv.temple.edu/archives/health-recreation-sports-tourism.html




.

.

Please Ignore All Links to JIGLU
in search results for Net-Gold and related lists.
The Net-Gold relationship with JIGLU has
been terminated by JIGLU and these are dead links.
http://groups.yahoo.com/group/Net-Gold/message/30664
http://health.groups.yahoo.com/group/healthrecsport/message/145
Temple University Listserv Alert :
Years 2009 and 2010 Eliminated from Archives
https://sites.google.com/site/templeuniversitylistservalert/

.

.