Declan McManus (E.C.) was a part of a movement in music that revolted against
the status quo of decadence and corporate control of a "music industry"; a
movement that got lumped together with something called "punk", though very
few of its practitioners even resembled "punk". The advent of punk was
literally a "new wave" on which these artists rode in. In an effort by Stiff
Records to make McManus better known, the pseudonym "Elvis Costello" was
coined. Later in 1977, the death of Elvis Presley made the choice seem more
like a cruel joke that would put an end to his career. Thankfully, that did
not happen, and Costello has gone on to write and record some of the best
music of the last five years. The use of the name "Elvis" couldn't have
been more appropriate. On the cover of "My Aim is True", Costello appears
as the diametric opposite of the show-biz, macho, teen idol image that the
"industry" strove for since it swallowed Elvis Presley whole. The irony
there makes the impact of his music even stronger.
There is room in this world for more than one Elvis. But let's not deify
anybody. We're just talking about two guys who made/make great music.