US-MA-Waltham Marketing_Programs_Manager IRI_Software
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JOB TITLE : Marketing_Programs_Manager
COMPANY : IRI_Software
LOCATION : US-MA-Waltham
CONTACT :
MAIL : Human Resources
IRI Software
200 Fifth Avenue
Waltham, MA 02154
FAX : (617)-672-4530
EMAIL: human.r...@infores.com
JOB DESCRIPTION:
Are you a visionary with ideas that sell? A creative, high energy marketing
professional is needed to develop our marketing strategy and execute a variety
of marketing programs (including direct mail, seminars, trade shows, and
video conferences) to promote our products. You will work with regional sales
contacts to create marketing programs and support sales efforts. You must be
a detail-oriented professional with 5-7 years' experience in direct marketing
and/or direct mail management within a high tech environment. Proven
progressively responsible management experience and a BS in Marketing or
related discipline required; MBA strongly preferred.
COMMENTS
We are an equal opportunity employer
EL...@ibm.net
I am in interested in this position. Please review the attached resume.
Thank you.
Edward L. Linde II
142 Park Avenue • West Caldwell, New Jersey 07006 • (201) 403-1766 •
Internet: ELLII @ IBM.Net
Objective: To advance my career through an assignment to a Marketing
Manager/Director position that utilizes my "hands on" marketing skills
Highlights:
• Marketing Skills:
• Direct Marketing
• Product Management
• Market Research and Analysis (SPSS,Focus Groups)
• Marketing Planning
• Sales Promotion
• Sales and Customer Relationship Management (5 IBM 100% Clubs)
Experience:
1995 IBM Direct White Plains, N.Y.
to Present
Direct Marketing Consultant
• Created and executed direct marketing strategy in support of
business development of the direct
marketing channel.
• Managed a $5M budget, agency relationships, internal
resources and all aspects of direct
mail and catalog projects execution against a $90M revenue goal.
• Performed database marketing analytics to identify and develop
targeted customer
acquisition and retention strategies and programs.
• Conducted market research and developed a market level pricing
model to enable
competitive service attributes within the direct
marketing channel.
1993 IBM Corporation-Networking Systems White Plains, N.Y.
to 1994
Senior Direct Marketing Advisor
• Created and implemented the direct marketing channel for IBM
Networking Systems in the U.S.
• Designed and analyzed multivariate market research to develop
a strategic marketing plan for the direct channel.
• Concieved, targeted, produced and executed numerous
successful direct mail and catalog campaigns that
yielded strong response rates, high order conversion rates, and
$10M in 1993 and $45.7M on a goal of $40M in 1994.
• Analyzed direct marketing results to refine list segmentation
strategy, communications
messages and offers.
• Conducted extensive training for telesales agents and call
center personnel to enable
operational aspects of direct marketing programs.
• Consulted to senior IBM management and product managers on the
use of direct
marketing.
• Facilitated cultural change from product orientation to a
customer perspective in IBM
marketing organization as direct marketing was enabled.
1991 IBM Corporation White Plains, N.Y.
to 1993
Product Manager
• "Hands on" 'Managed all U.S. sales and marketing of $100M
controller product family.
Designed, executed and analyzed market research to
lead a cross functional team to
develop and introduce major product line extension
targeted at changing customer needs.
Maintained market share in highly competitive marketplace through the
creation, execution, and analysis of:
• Marketing Plans Product
lifecycle strategy
• Market research Pricing
• Sales promotion Marketing
communications
• Distribution
Customer/Sales relations
1989 IBM Corporation Paramus, N.J.
to 1991
Advisory Marketing Representative
• Managed comprehensive sales territory encompassing the entire
IBM product line.
Utilized relationship marketing and consultative sales skills
to establish partnerships with dormant customers
resulting in 250% revenue growth and high customer
satisfaction.
• Demonstrated strong technical sales skills accross multiple
platforms including LANs,
AS/400, and S/390 mainframes. Utilized successful
financial marketing techniques to
justify information technology solutions.
1985 IBM Corporation Paramus, N.J.
to 1989
Marketing Representative-Telecommunications
• Accomplished $15M in annual telecommunications product revenue
through strong
technical sales skills, marketing programs, and
seminars. Provided consultation to
customers on network design, planning,and financial
justification of business proposals.
1980 AT & T Corporation New Haven, Connecticut
to 1985
Account Executive
• Operated sales territory of 20 medium size accounts, having
responsibility to sell complex
common carrier product offerings in a business
applications context.
Education:
1980 State University of New York Binghamton, N.Y.
M.B.A in Marketing
GPA: 3.6
1978 Marist College Poughkeepsie, N.Y.
B.S. in Business Administration
GPA: 3.3
References: Available upon request
Edward L. Linde II Page 2
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