Dino head for community?

[Fredy Rouge Rouge]

Hi

Now in the style guide i read this note about dino head:

"The classic Mozilla dino head logo served as a symbol of the
organization since our earliest days, but has now been retired from
active duty. While the brand has evolved, the dino had not been
updated in quite some time and is no longer the best representation of
who we are today. He spends his days traveling, reading and still
looking out for the interests of users everywhere (some habits die
hard). We wish him well in his future endeavors. Please use the
Mozilla wordmark on all properties and materials instead."

And i like made a proposition, now dino is not official but is good
idea to leave this unofficial symbol for the community, for example
for local community logos, mozillians ...

Is like "kill" the old 3 dinos logo and put the dino head in his place.


--
Fredy Rouge - Leader, Créatif, Autodidacte et Geek ☺

[Luis Antonio Sánchez Romero]

like Mozilla Mexico logo?

http://2.bp.blogspot.com/_hZW3_Q8rOiI/TGDD8UXWdBI/AAAAAAAAAOw/brpZWrTyaKE/s400/mozilla_mexico_logo.png

Luis Sanchez

[Benoit Jacob]

On 12-09-20 10:12 PM, Fredy Rouge Rouge wrote:
> Hi
>
> Now in the style guide i read this note about dino head:
>
> "The classic Mozilla dino head logo served as a symbol of the
> organization since our earliest days, but has now been retired from
> active duty. While the brand has evolved, the dino had not been
> updated in quite some time and is no longer the best representation of
> who we are today. He spends his days traveling, reading and still
> looking out for the interests of users everywhere (some habits die
> hard). We wish him well in his future endeavors. Please use the
> Mozilla wordmark on all properties and materials instead."
>
> And i like made a proposition, now dino is not official but is good
> idea to leave this unofficial symbol for the community, for example
> for local community logos, mozillians ...
>
> Is like "kill" the old 3 dinos logo and put the dino head in his place.
>
>

Oh, I didn't know that the Dino head had been retired. I find this
disappointing, as I considered it a much better representation of what
we do. Indeed, the dino is strong, independent, and goes in a definite
direction. I'd claim that these aspects explain why it has been so
popular and spontaneously adopted in all sorts of hacker-type
communities to represent Mozilla. By contrast, the shiny Firefox icon,
while a great logo for a consumer product, is not really inspiring for
the "do-er" kind of communities; and text-based logos can't suit every
use. Really, just look at the icon that people choose to represent
Mozilla in tech-oriented places:
- Wired uses the Dino head (
http://www.webmonkey.com/2012/08/firefox-15-uses-less-memory-less-annoying-background-updates/
)
- Slashdot uses the Dino head (
http://linux.slashdot.org/story/12/05/15/1316229 )
- OSNews uses the Dino head ( http://www.osnews.com/topics/18 )
- LinuxFR uses the Dino head (
https://linuxfr.org/news/firefox-et-thunderbird-appelez-le-15 )

So let me suggest that there may be a reason for that -- not just
inertia but maybe the Dino head is actually a better representation of
what we stand for.

So, +1 from me to Fredy's proposal to at least keep the Dino head for
Mozilla communities.

Cheers,
Benoit

[Alex Jordan]

Yeah, +1. I love that logo, and had no idea it'd been retired.

[Majda Nafissa Rahal]

I also love the dino head, but it's been retired after Mozilla conducted a
survey that showed people were afraid of the dino and thought it was
aggressive. That is definitely not the values/message Mozilla wants to
convey. And that's one of the main reasons why Mozilla got gradually rid of
this and started branding text-only logo "mozilla".

Majda

> _______________________________________________
> mozillians mailing list
> mozil...@lists.mozilla.org
> https://lists.mozilla.org/listinfo/mozillians
>

[Robert Kaiser]

Fredy Rouge Rouge schrieb:

> "The classic Mozilla dino head logo served as a symbol of the
> organization since our earliest days, but has now been retired from
> active duty.

Now I will wear anything I have with it even more visibly. I have never
heard anyone being afraid of it and I will surely never let it die from
my memory and proudness.

Robert Kaiser

[Vineel Reddy Pindi]

> "The classic Mozilla dino head logo served as a symbol of the
>> organization since our earliest days, but has now been retired from
>> active duty.
>>
>
> Now I will wear anything I have with it even more visibly. I have never
> heard anyone being afraid of it and I will surely never let it die from my
> memory and proudness.
>

+1 :) Now they are like having a vintage collection, in a good way!

>
> Robert Kaiser
>
> ______________________________**_________________
> mozillians mailing list
> mozil...@lists.mozilla.org
> https://lists.mozilla.org/**listinfo/mozillians<https://lists.mozilla.org/listinfo/mozillians>
>



--
Vineel Reddy Pindi
Mozilla Reps <https://wiki.mozilla.org/ReMo> Council Member
http://www.mozilla.org/contribute
twitter: @vineelreddy <http://twitter.com/vineelreddy/>

[davidweld...@gmail.com]

> So, +1 from me to Fredy's proposal to at least keep the Dino head for
> Mozilla communities.

+1 from me too.

I agree that the dino isn't a good fit for our products, but I do think it's a great fit for the community of people who contribute to Mozilla's products.

I think it's a matter of who the audience is. For external audiences, the Firefox logo makes sense. For internal audiences, I think the dino can be a good fit.

David

[davidweld...@gmail.com]

> So, +1 from me to Fredy's proposal to at least keep the Dino head for
> Mozilla communities.

[Fredy Rouge Rouge]

After read I'm so hapy becouse others mozillians like me love the dino
logo, like David i think is good the new look using the mozilla
wordbrand only for general public and take the dino head for
community, for mozillians.

Now, is posible write about this in the style guides?

2012/9/21 <davidweld...@gmail.com>:

> _______________________________________________
> mozillians mailing list
> mozil...@lists.mozilla.org
> https://lists.mozilla.org/listinfo/mozillians

[April Morone]

I'm used to the dino head, too. Why not keep it for for the
innercommunity? I like the idea of keeping it for us.

On Sep 21, 2012 1:29 PM, "Fredy Rouge Rouge" <fredy...@gmail.com> wrote:

> After read I'm so hapy becouse others mozillians like me love the dino
> logo, like David i think is good the new look using the mozilla
> wordbrand only for general public and take the dino head for
> community, for mozillians.
>
> Now, is posible write about this in the style guides?
>
> 2012/9/21 <davidweld...@gmail.com>:

[Sayak Sarkar]

+1. Guess I'll be wearing my Adopt Mozilla T-shirt a lot more from now on..
It's got a cuter version of the Dino in it!! :-)

On Fri, Sep 21, 2012 at 10:26 PM, Vineel Reddy Pindi <
pindivin...@gmail.com> wrote:

> > "The classic Mozilla dino head logo served as a symbol of the
> >> organization since our earliest days, but has now been retired from
> >> active duty.
> >>
> >
> > Now I will wear anything I have with it even more visibly. I have never
> > heard anyone being afraid of it and I will surely never let it die from
> my
> > memory and proudness.
> >

> +1 :) Now they are like having a vintage collection, in a good way!
>
> >
> > Robert Kaiser
> >
> > ______________________________**_________________

> > mozillians mailing list
> > mozil...@lists.mozilla.org

> > https://lists.mozilla.org/**listinfo/mozillians<
> https://lists.mozilla.org/listinfo/mozillians>
> >
>
>
>
> --
> Vineel Reddy Pindi
> Mozilla Reps <https://wiki.mozilla.org/ReMo> Council Member
> http://www.mozilla.org/contribute
> twitter: @vineelreddy <http://twitter.com/vineelreddy/>

> _______________________________________________
> mozillians mailing list
> mozil...@lists.mozilla.org
> https://lists.mozilla.org/listinfo/mozillians
>



--

About Me:http://about.me/sayak_sarkar
Twitter: http://twitter.com/sayak_sarkar
Blog: http://sayaksarkar.wordpress.com

[John Slater]

Hi all. To add to the discussion below, I agree with Freddy's proposal that, although the dino head is being phased out of channels like mozilla.org, it can remain available for "unofficial" use in a variety of community projects. That was more or less the intent of our statement in the style guide, although perhaps it could have been worded less ambiguously.

Adding to Madja's notes, we're moving away from the dino for three main reasons: 1) an angry-looking T-rex doesn't really fit the image of a non-profit organization looking to do good things for the world, 2) an extinct animal isn't the right metaphor for a forward-looking, innovative tech company, 3) although there's a lot of affection for the dino among Mozillians, it has very little recognition among our broader audience…in fact, research has shown that it can be confusing for people.

So, that's the thinking behind that statement in the style guide. But, at the same time we recognize its significance and value within our community and certainly wouldn't want to forbid its use there.

Hope that helps…please ping me if you have further questions.

Thanks!
John

> -------- Original Message --------
> Subject: Re: [mozillians] Dino head for community?
> Date: Fri, 21 Sep 2012 10:50:30 +0100
> From: Majda Nafissa Rahal <nafiss...@gmail.com>
> To: Alex Jordan <alexande...@gmail.com>
> CC: Benoit Jacob <bja...@mozilla.com>, mozil...@lists.mozilla.org
>
> I also love the dino head, but it's been retired after Mozilla conducted a
> survey that showed people were afraid of the dino and thought it was
> aggressive. That is definitely not the values/message Mozilla wants to
> convey. And that's one of the main reasons why Mozilla got gradually rid of
> this and started branding text-only logo "mozilla".
>
> Majda
> Le 21 sept. 2012 07:33, "Alex Jordan" <alexande...@gmail.com> a écrit :
>
>> On Sep 20, 2012, at 10:17 PM, Benoit Jacob <bja...@mozilla.com> wrote:
>>
>> > On 12-09-20 10:12 PM, Fredy Rouge Rouge wrote:
>> >> Hi
>> >>
>> >> Now in the style guide i read this note about dino head:
>> >>

>> >> "The classic Mozilla dino head logo served as a symbol of the
>> >> organization since our earliest days, but has now been retired from

>> > So, +1 from me to Fredy's proposal to at least keep the Dino head for
>> > Mozilla communities.
>> >

>> > Cheers,
>> > Benoit
>> Yeah, +1. I love that logo, and had no idea it'd been retired.

[Fredy Rouge Rouge]

Only one issue

You can see the community like a "product" and like browser have the
firefox as oficial logo for this product, i think is nice to have the
dino head as "oficial" logo for communitys and is nice to have this
note in the style guide becouse communitys like mozilla antartica can
take it out after read the style guide.

Mozilla antartica before:
http://www.statscrop.com/screenshots/y/250/m22/mozilla-antarctica/org/thumbnail.jpg

Mozilla antartica now
http://mozilla-antarctica.org/

Reference, the old and new communitys product logo, are nice but dino
head is more clean for peole inside.
https://wiki.mozilla.org/images/2/22/Mctlogo.png
http://content.screencast.com/users/MozJan/folders/Jing/media/d7b414f6-4726-4146-b277-97c44bbed25c/00002139.png

And finaly I like say thanks becose is a grat work for get the image
in acord we are for the public, i love the new look!

2012/9/21 John Slater <jsl...@mozilla.com>:

[Patrick Finch]

Thanks John. I think of it as our mascot, like Tux is for Linux and the gnu is for, er, GNU. It may not be suitable for use in and around products, but it has meaningful identity for those who know it.

Patrick

Sent from my Android phone with K-9 Mail. Please excuse my brevity.

[Soumya Deb]

I love the Dino, and I hated when I read its retirement note on the 1st go
(add to that, they didn't even mention any retirement benefits ~X( ).

But, then I read it again & it got me that, now we have an incredible
opportunity to make derivative works, variations, customizations of our
beloved Dino.

Communities can make their local versions - let's say, if you're running
dry on imaginations lately - how about the Dino with a sombrero on top? Or,
add a monocle to recruit it as the "Sir" of MozillaPedia (Kensie, what
say?)!

Now I say, good that we dropped the branding-burdens off of him; there
isn't anyone who'd willingly vandalize the logo anyway. And, if I haven't
mentioned yet - I love the Dino!

*Soumya Deb*
*http://debs.io*
Twitter: *@Debloper <http://twitter.com/Debloper>*
Open Source Evangelist

[Majken Connor]

I think this is the perfect way to look at it. Many companies and teams
have mascots that aren't reflected in their logo.

I agree with fredy though that the community is a product. I think we do
need a proper logo for MCS that we and Mozilla can use to advertise
ourselves and our efforts. Is this in the works already?

[Fredy Rouge Rouge]

Hi Majken

This:
You can see the community like a "product" (by fredyrouge)
and this:
the community is a product (by Majken)
Aren't the same, we aren't a product becouse we are people and we are
writing that love the dino logo becouse is our identity.

Abut the logo for MCS:

I think is best when the community made his logo like mozilla mexico,
this plus universal tab are a clean identity:
http://mozilla-mexico.org/

Is not nice have a site using the local logo, the communities logo,
the lang logo (ex: mozilla hispano, MozFR) and the universal tab

If you are centred in the websites for local communities your mind
search one logo for all the websites, but if you think in people
arrond the word with diferents cultures you cand find that the some
logo is not representative.

For people inside mozilla is a good oportunity for think what is the
"product"? MCS (Mozilla Comunity Sites)(the websites) or Mozilla local
communties (the people)

But i think this is other conversation, for now is nice to have dino
head as a macot/logo for communities.

PD: sorry my bad english

2012/9/22 Majken Connor <maj...@gmail.com>:

> I think this is the perfect way to look at it. Many companies and teams
> have mascots that aren't reflected in their logo.
>
> I agree with fredy though that the community is a product. I think we do
> need a proper logo for MCS that we and Mozilla can use to advertise
> ourselves and our efforts. Is this in the works already?
>

[Axel Hecht]

On 22.09.12 23:54, Soumya Deb wrote:
> I love the Dino, and I hated when I read its retirement note on the 1st go
> (add to that, they didn't even mention any retirement benefits ~X( ).
>
> But, then I read it again & it got me that, now we have an incredible
> opportunity to make derivative works, variations, customizations of our
> beloved Dino.
>
> Communities can make their local versions - let's say, if you're running
> dry on imaginations lately - how about the Dino with a sombrero on top? Or,
> add a monocle to recruit it as the "Sir" of MozillaPedia (Kensie, what
> say?)!
>
> Now I say, good that we dropped the branding-burdens off of him; there
> isn't anyone who'd willingly vandalize the logo anyway. And, if I haven't
> mentioned yet - I love the Dino!

FTR, the dino is still trademarked,
http://www.mozilla.org/foundation/trademarks/list.html

Axel

[Leo McArdle]

What I picked up on at our communities session at MozCamp was exactly
what Fredy is saying below. Communities don't want to clutter up their
pages with a mozilla logo, a mozilla communities logo and then finally
their own logo!

Instead, we're One Mozilla... we should all just be using the mozilla
logo to represent us as a whole, and communities can use their own logo
as they see fit.

But what if we do want to group local communities together, as they are
linked in some way to one another?

Well, mart3ll had the great idea (at MozCamp) to have a special version
of tabzilla (the Mozilla Tab) especially for local communities. It would
be like the normal tabzilla, but with a little extra at the bottom where
local communities can add their own links, and possible have links to
the communities map.

I'll try and fish up the mockup mart3ll made to show it (and then pester
him to make a finalised one :P)

Leo

[Patrick Finch]

On 9/23/2012 11:00 AM, Axel Hecht wrote:
> On 22.09.12 23:54, Soumya Deb wrote:
>> I love the Dino, and I hated when I read its retirement note on the
>> 1st go
>> (add to that, they didn't even mention any retirement benefits ~X( ).
>>
>> But, then I read it again & it got me that, now we have an incredible
>> opportunity to make derivative works, variations, customizations of our
>> beloved Dino.
>>
>> Communities can make their local versions - let's say, if you're running
>> dry on imaginations lately - how about the Dino with a sombrero on
>> top? Or,
>> add a monocle to recruit it as the "Sir" of MozillaPedia (Kensie, what
>> say?)!
>>
>> Now I say, good that we dropped the branding-burdens off of him; there
>> isn't anyone who'd willingly vandalize the logo anyway. And, if I haven't
>> mentioned yet - I love the Dino!
>
> FTR, the dino is still trademarked,
> http://www.mozilla.org/foundation/trademarks/list.html
>
> Axel

Sure: even if we would consciously choose never to use the dinosaur
again for any purpose, it still has sufficient brand equity (within the
industry, if not with consumers) such that we should control its usage
by other parties.

Patrick

Patrick Finch
Director of Product Marketing Strategy, Mozilla
Mobile: +46 768 444 833
IM: patric...@gmail.com

[Gervase Markham]

On 21/09/12 10:50, Majda Nafissa Rahal wrote:
> I also love the dino head, but it's been retired after Mozilla conducted a
> survey that showed people were afraid of the dino and thought it was
> aggressive. That is definitely not the values/message Mozilla wants to
> convey. And that's one of the main reasons why Mozilla got gradually rid of
> this and started branding text-only logo "mozilla".

In order for there to be any community buy-in for that decision, the
survey (along with sample sizes, countries covered, lists of questions
etc.) would need to be published. Has it been, does anyone know?

Gerv

[Patrick Finch]

AFAIK, this was a survey run in 2010 and presented at the Mozilla Summit.

The study found that the Mozilla logo was not suitable as a parent brand
for Firefox *amongst consumers*.

Unless there has been some other study I'm not aware of, I don't think
any of it was applicable to a community-facing badge of affiliation -
other than that these things (parent brand for software products and
community mascot) will not naturally be one and the same. If there is
an expectation on communities to drop use of the dino too, then I agree
the reasoning needs to be more widely communicated.

Adding John Slater and Tara Sharian who have more context.

Patrick

[John Slater]

Not much more to add…what Patrick said is correct.

On Sep 24, 2012, at 4:02 AM, Patrick Finch wrote:

>
>
> On 9/24/2012 12:25 PM, Gervase Markham wrote:

[Zulkarnain K.]

Most Mozilla's web sites are still using dino head as favicon, though.

On Mon, Sep 24, 2012 at 10:34 PM, John Slater <jsl...@mozilla.com> wrote:
> Not much more to add…what Patrick said is correct.
>
> On Sep 24, 2012, at 4:02 AM, Patrick Finch wrote:
>
>>
>>
>> On 9/24/2012 12:25 PM, Gervase Markham wrote:

>> AFAIK, this was a survey run in 2010 and presented at the Mozilla Summit.
>>
>> The study found that the Mozilla logo was not suitable as a parent brand for Firefox *amongst consumers*.
>>
>> Unless there has been some other study I'm not aware of, I don't think any of it was applicable to a community-facing badge of affiliation - other than that these things (parent brand for software products and community mascot) will not naturally be one and the same. If there is an expectation on communities to drop use of the dino too, then I agree the reasoning needs to be more widely communicated.
>>
>> Adding John Slater and Tara Sharian who have more context.
>>
>> Patrick
>>
>> --
>> Patrick Finch
>> Director of Product Marketing Strategy, Mozilla
>> Mobile: +46 768 444 833
>> IM: patric...@gmail.com
>

> _______________________________________________
> mozillians mailing list
> mozil...@lists.mozilla.org
> https://lists.mozilla.org/listinfo/mozillians

--
Zulkarnain K.
https://mozillians.org/zoolcar9

[Majken Connor]

Regarding having a new Mozilla Communities logo, I still think there is
value. I agree you wouldn't want to make it prominent on the site. It would
be good to have in the footer though. I think also there is enough work
going on with MCS as a project - helping people set up their sites, working
together on themes, recruiting new local communities, that it could use a
logo to help identify it. It could also be used on SWAG for people who run
community sites, like a reward or a source of pride. A bit more internal
than external like the discussion of the dino-head.

Though it could be as simple as using the silhouette of the dino-head. Many
community sites are using some form of the dino-head as the logo (I LOVE
the London one) and that would tie it in without having to add extra
visuals to the sites.

On Mon, Sep 24, 2012 at 12:04 PM, Zulkarnain K. <zool...@gmail.com> wrote:

> Most Mozilla's web sites are still using dino head as favicon, though.
>
> On Mon, Sep 24, 2012 at 10:34 PM, John Slater <jsl...@mozilla.com> wrote:
> > Not much more to add…what Patrick said is correct.
> >
> > On Sep 24, 2012, at 4:02 AM, Patrick Finch wrote:
> >
> >>
> >>
> >> On 9/24/2012 12:25 PM, Gervase Markham wrote:

> >> AFAIK, this was a survey run in 2010 and presented at the Mozilla
> Summit.
> >>
> >> The study found that the Mozilla logo was not suitable as a parent
> brand for Firefox *amongst consumers*.
> >>
> >> Unless there has been some other study I'm not aware of, I don't think
> any of it was applicable to a community-facing badge of affiliation - other
> than that these things (parent brand for software products and community
> mascot) will not naturally be one and the same. If there is an expectation
> on communities to drop use of the dino too, then I agree the reasoning
> needs to be more widely communicated.
> >>
> >> Adding John Slater and Tara Sharian who have more context.
> >>
> >> Patrick
> >>
> >> --
> >> Patrick Finch
> >> Director of Product Marketing Strategy, Mozilla
> >> Mobile: +46 768 444 833
> >> IM: patric...@gmail.com
> >

> > _______________________________________________
> > mozillians mailing list
> > mozil...@lists.mozilla.org
> > https://lists.mozilla.org/listinfo/mozillians
>
>
>

> --
> Zulkarnain K.
> https://mozillians.org/zoolcar9