Open to Choice campaign - EU browser choice screen
Irina Sandu
Here is the follow-up I promised about the browser choice screen in
Europe and the campaign we are kicking off tomorrow and for which we'd
love your participation.
We consider this agreement between Microsoft and the EU to be a huge
step for one of the aims of the Mozilla mission: to promote choice and
diversity on the web. Thus, we are launching a campaign tomorrow
called "Open to choice" with the goal of reaching as many IE users as
we can and inform them of their opportunity to choose a browser which
is right for them. This is not a Firefox campaign. This is a campaign
which leverages the Mozilla mission and is built around "free choice
of browsers".
The URL is www.opentochoice.org and tomorrow we are publishing an open
letter from Mitchell Baker and John Lilly called "Why browser choice
matters". In another week or so, we are adding a few sections to the
website, one of which is "Get Involved". We will have downloadable
flyers and posters and a lot of ideas on how to go out and spread the
word. We are also encouraging people to tell us if there is an
upcoming opportunity in their region, like a confrence/event, where
they can bring the message of this campaign and write to us so we can
offer support.
We are also using social media: @opentochoice on Twitter and we will
have special status updates on Facebook as well. If you have local
Mozilla social media channels (Twitter, Facebook and any other
networks), don't forget to follow us and send the word further in your
language. I'll be posting here regularly on developments of the
campaign to give you a heads-up and help you plan comunication through
the local channels. If you need support from me on communications or
any other aspect of this campaign, please don't hesitate to ask me.
That being said, I am very excited about this campaign and I expect
this community to rock the world, as always.
Irina
Irina Sandu
European Marketing, Mozilla
+33 6 73 75 78 84
http://www.mozilla.com
Alina Mierlus
>
> We consider this agreement between Microsoft and the EU to be a huge
> step for one of the aims of the Mozilla mission: to promote choice and
> diversity on the web. Thus, we are launching a campaign tomorrow
> called "Open to choice" with the goal of reaching as many IE users as
> we can and inform them of their opportunity to choose a browser which
> is right for them. This is not a Firefox campaign. This is a campaign
> which leverages the Mozilla mission and is built around "free choice
> of browsers".
I don't know if this is a huge step, but yes, it may be a beginning
(note that not all people have this "opportunity to choice").
Regarding the website, if it is not a Firefox campaign, then why there
appears "Brought to you by Mozilla Firefox" (with Firefox logo)? This is
not coherent. If the aim of this campaign is to promote the Mozilla
Mission why there is no link to Mozilla.org/Mozilla Manifesto pages?
Cheers,
--
Alina Mierluș
Free Software and Open Internet Advocate
http://www.alinamierlus.com
http://identi.ca/alinamierlus
Learn more about Mozilla's principles:
http://www.mozilla.org/about/manifesto.html
Robert Kaiser
> The URL is www.opentochoice.org
I repeatedly get questions why SeaMonkey is not on the browser ballot,
and of course I keep telling those people that only one browser per
vendor is allowed and Firefox and SeaMonkey are regarded to be from the
same vendor, Mozilla.
Would it be possible to get SeaMonkey mentioned in some way on the
opentochoice page?
Robert Kaiser
Barbara Hueppe
Opentochoice will also have a section on other browsers available, and SeaMonkey is included there!
Barbara
> _______________________________________________
> Interested in promoting Mozilla? Check out the Mozilla Community Marketing Guide: http://contribute.mozilla.org/Marketing
> mark...@lists.mozilla.org
> https://lists.mozilla.org/listinfo/marketing
Dr. Barbara Hüppe
European Communications Manager, Mozilla
bhu...@mozilla.com
+49 172 3849287
Pavel Cvrcek
> Regarding the website, if it is not a Firefox campaign, then why there
> appears "Brought to you by Mozilla Firefox" (with Firefox logo)? This is
> not coherent. If the aim of this campaign is to promote the Mozilla
> Mission why there is no link to Mozilla.org/Mozilla Manifesto pages?
"Brought to you by Mozilla Firefox" is good for me but I agree that link
to Mozilla Manifesto is missing. I filled bug about it.
https://bugzilla.mozilla.org/show_bug.cgi?id=547665
Thanks for remark
--
Pavel Cvrček <pcv...@mozilla.cz>
http://www.mozilla.cz/
Irina Sandu
This is not a campaign for Firefox, or for Mozilla, but one around the
existence of choice/browser choice. The website aims to inform and
raise awareness about how important a browser is and why and how to
choose the one that fits you best. The "Brought to you by Mozilla
Firefox" part is for information only and to explain and reinforce
why we are doing this: we are a technology organization which also
makes a browser, so we are browser "experts" and because of our
mission we are fighting for more diversity on the web.
Regarding your question about the Manifesto and mozilla.org, we will
add more sections to the website with more information about the
mission, and thus the Manifesto.
Irina
On Feb 22, 2010, at 12:16 AM, Alina Mierlus wrote:
> Hello Irina and all,
>>
>> We consider this agreement between Microsoft and the EU to be a
>> huge step for one of the aims of the Mozilla mission: to promote
>> choice and diversity on the web. Thus, we are launching a campaign
>> tomorrow called "Open to choice" with the goal of reaching as many
>> IE users as we can and inform them of their opportunity to choose a
>> browser which is right for them. This is not a Firefox campaign.
>> This is a campaign which leverages the Mozilla mission and is built
>> around "free choice of browsers".
>
> I don't know if this is a huge step, but yes, it may be a beginning
> (note that not all people have this "opportunity to choice").
> Regarding the website, if it is not a Firefox campaign, then why
> there appears "Brought to you by Mozilla Firefox" (with Firefox
> logo)? This is not coherent. If the aim of this campaign is to
> promote the Mozilla Mission why there is no link to Mozilla.org/
> Mozilla Manifesto pages?
>
> Cheers,
>
> --
> Alina Mierluș
> Free Software and Open Internet Advocate
> http://www.alinamierlus.com
> http://identi.ca/alinamierlus
>
> Learn more about Mozilla's principles:
> http://www.mozilla.org/about/manifesto.html
>
Irina Sandu
Irina Sandu
Now that the website www.opentochoice.org is live (yay), there are a
lot of things that we can do to kick-start this campaign. Here's a list:
- write a blog post on the local community website and personal blogs
- follow @opentochoice and retweet (if you haven't already)
- write about open to choice on your favourite social networks
- comment on the open letter (either as a comment on opentochoice.org
or on your blog sending a trackback to the campaign site)
- write to bloggers, local media informing them about the open letter
- localize the open letter (if you haven't already; languages already
covered: en, de, fr, sp, it, pl, ro)
- start a thread in technology and FLOSS related forums and mailing
lists about the browser choice screen
- do some research on future local events and the possibility of
bringing Open to Choice there (doing a talk, having a booth, having a
flyer distributed in the welcome pack, putting a banner on the event
front page)
-become a browser choice screen watcher: did you see the browser
choice screen pop-up on your screen? send us an email, post it on your
blog, Tweet about it. Give details (country, time of day, choice of
browser).
That's my list. Do you have anything to add?
Greetings,
Irina
On Feb 21, 2010, at 1:24 PM, Irina Sandu wrote:
> Hello
>
> Here is the follow-up I promised about the browser choice screen in
> Europe and the campaign we are kicking off tomorrow and for which
> we'd love your participation.
>
> We consider this agreement between Microsoft and the EU to be a huge
> step for one of the aims of the Mozilla mission: to promote choice
> and diversity on the web. Thus, we are launching a campaign tomorrow
> called "Open to choice" with the goal of reaching as many IE users
> as we can and inform them of their opportunity to choose a browser
> which is right for them. This is not a Firefox campaign. This is a
> campaign which leverages the Mozilla mission and is built around
> "free choice of browsers".
>
> The URL is www.opentochoice.org and tomorrow we are publishing an
> open letter from Mitchell Baker and John Lilly called "Why browser
> choice matters". In another week or so, we are adding a few
> sections to the website, one of which is "Get Involved". We will
> have downloadable flyers and posters and a lot of ideas on how to go
> out and spread the word. We are also encouraging people to tell us
> if there is an upcoming opportunity in their region, like a
> confrence/event, where they can bring the message of this campaign
> and write to us so we can offer support.
>
> We are also using social media: @opentochoice on Twitter and we
> will have special status updates on Facebook as well. If you have
> local Mozilla social media channels (Twitter, Facebook and any other
> networks), don't forget to follow us and send the word further in
> your language. I'll be posting here regularly on developments of the
> campaign to give you a heads-up and help you plan comunication
> through the local channels. If you need support from me on
> communications or any other aspect of this campaign, please don't
> hesitate to ask me.
>
> That being said, I am very excited about this campaign and I expect
> this community to rock the world, as always.
>
> Irina
>
> Irina Sandu
> European Marketing, Mozilla
> +33 6 73 75 78 84
> http://www.mozilla.com
>
>
>
>
> _______________________________________________
> Interested in promoting Mozilla? Check out the Mozilla Community
> Marketing Guide: http://contribute.mozilla.org/Marketing
> mark...@lists.mozilla.org
> https://lists.mozilla.org/listinfo/marketing
Irina Sandu
Robert Kaiser
> Opentochoice will also have a section on other browsers available, and SeaMonkey is included there!
Good to hear, and something I surely can tell those people concerned
that SeaMonkey's omission from the browser ballot might be harmful.
Robert Kaiser
Pavel Cvrcek
> That's my list. Do you have anything to add?
I'm not sure but localized versions aren't public yet (should be today
evening europe time). So I don't think it's good to promote OpenToChoice
in Europe if we don't have localized versions.
Btw. "cs" is ready too and what I know "sk" will be ready in time.
Regards,
Fuzzy Fox
> One little thing that I think that needs to be changed. Mozilla Firefox is
> not a company :P It should just be "Brought to you by Mozilla". This may
> also help solve the idea of trying to promote Mozilla's ideas as well to a
> minor extent.
>
> On the whole though I dont think there is anything wrong with the text
> there. Keep it as it is, and change it later down the line if we *need *
> to.
>
> On Mon, Feb 22, 2010 at 11:47 AM, Irina Sandu <isa...@mozilla.com>wrote:
>
>> Hi Alina,
>>
>> This is not a campaign for Firefox, or for Mozilla, but one around the
>> existence of choice/browser choice. The website aims to inform and raise
>> awareness about how important a browser is and why and how to choose the one
>> that fits you best. The "Brought to you by Mozilla Firefox" part is for
>> information only and to explain and reinforce why we are doing this: we are
>> a technology organization which also makes a browser, so we are browser
>> "experts" and because of our mission we are fighting for more diversity on
>> the web.
>>
>> Regarding your question about the Manifesto and mozilla.org, we will add
>> more sections to the website with more information about the mission, and
>> thus the Manifesto.
>>
>> Irina
>>
>>
>> On Feb 22, 2010, at 12:16 AM, Alina Mierlus wrote:
>>
>> Hello Irina and all,
>>>
>>>>
>>>> We consider this agreement between Microsoft and the EU to be a huge
>>>> step for one of the aims of the Mozilla mission: to promote choice and
>>>> diversity on the web. Thus, we are launching a campaign tomorrow called
>>>> "Open to choice" with the goal of reaching as many IE users as we can and
>>>> inform them of their opportunity to choose a browser which is right for
>>>> them. This is not a Firefox campaign. This is a campaign which leverages the
>>>> Mozilla mission and is built around "free choice of browsers".
>>>>
>>>
>>> I don't know if this is a huge step, but yes, it may be a beginning (note
>>> that not all people have this "opportunity to choice").
>>> Regarding the website, if it is not a Firefox campaign, then why there
>>> appears "Brought to you by Mozilla Firefox" (with Firefox logo)? This is not
>>> coherent. If the aim of this campaign is to promote the Mozilla Mission why
>>> there is no link to Mozilla.org/Mozilla Manifesto pages?
>>>
>>> Cheers,
>>>
>>> --
>>> Alina Mierluș
>>> Free Software and Open Internet Advocate
>>> http://www.alinamierlus.com
>>> http://identi.ca/alinamierlus
>>>
>>> Learn more about Mozilla's principles:
>>> http://www.mozilla.org/about/manifesto.html
>>>
>>>
>> Irina Sandu
>> European Marketing, Mozilla
>> +33 6 73 75 78 84
>> http://www.mozilla.com
>>
>>
>>
>>
>> _______________________________________________
>> Interested in promoting Mozilla? Check out the Mozilla Community
>> Marketing Guide: http://contribute.mozilla.org/Marketing
>> mark...@lists.mozilla.org
>> https://lists.mozilla.org/listinfo/marketing
>>
>
>
>
> --
> Get Mozilla Firefox Today!
>
> www.getfirefox.com
>
> Rediscover The Web
>
> ---
> I enjoy the massacre of ads. This sentence will slaughter ads without a
> messy bloodbath.
>
--
Get Mozilla Firefox Today!
Rediscover The Web
---
I enjoy the massacre of ads. This sentence will slaughter ads without a
messy bloodbath.
Pascal Chevrel
> Dne 22.2.2010 15:56, Irina Sandu napsal(a):
>> That's my list. Do you have anything to add?
>
> I'm not sure but localized versions aren't public yet (should be today
> evening europe time). So I don't think it's good to promote OpenToChoice
> in Europe if we don't have localized versions.
>
> Btw. "cs" is ready too and what I know "sk" will be ready in time.
>
> Regards,
>
+1
We have several updates to push to the public site and it won't be done
before tonight (in Europe).
pascal
Irina Sandu
Thank you for localizing the open lettter.
That's right, the localized versions will be available tomorrow
evening. I thought I'd send the email in advance so you can plan ahead
(in the UK we started doing press outreach today, other countries will
follow tomorrow). Thank you for adding that.
Greetings,
Irina
Irina Sandu
Irina Sandu
Yes, we will have posters and flyers which will be available end of
this week/early next week. I will make sure to send an email on that
with a lot of suggestions of how you can use them when they become
available. You will be able to download them on the opentochoice
website, in the Get Involved section.
So stay tuned for more news.
Irina
On Feb 22, 2010, at 4:56 PM, Fuzzy Fox wrote:
> Hey there Irina,
> is it possible to get some sort of physical promotional material
> (e.g. a poster/flyer) so that we can also send this message out to
> people of the general public who, for some strange and unkown
> reason, not follow blogs on the internet and merely use it as a tool
> to get news from say the BBC and to check their emails. I know that
> where I live there are pleanty of people who just dont use the
> internet to its full potential and being able to give them some
> physical summary and well presented reason to take 5 minutes to
> visit a website that wont tell them that some local has done X,Y,Z
> for the past so many days, will really make a difference.
>
> - - - - - - - - - -
> ASIDE
> I am not sure what the effects of a small blunder of mine a moment
> ago are going to / have been but I THINK that I may have just sent
> back a large amount of this thread as a FWDed message :/ This was
> not deliberate so appologise if you suddenly find a large bulk of
> text that you have already read. There should be a comment from me
> in there about the "Brought to ...." disscussion near the top however.
> - - - - - - - - - -
>
>
> William D - aka FuzzyFox
> That's my list. Do you have anything to add?
>
> Greetings,
> Irina
>
>
>
> On Feb 21, 2010, at 1:24 PM, Irina Sandu wrote:
>
> Hello
>
> Here is the follow-up I promised about the browser choice screen in
> Europe and the campaign we are kicking off tomorrow and for which
> we'd love your participation.
>
> We consider this agreement between Microsoft and the EU to be a huge
> step for one of the aims of the Mozilla mission: to promote choice
> and diversity on the web. Thus, we are launching a campaign tomorrow
> called "Open to choice" with the goal of reaching as many IE users
> as we can and inform them of their opportunity to choose a browser
> which is right for them. This is not a Firefox campaign. This is a
> campaign which leverages the Mozilla mission and is built around
> "free choice of browsers".
>
> The URL is www.opentochoice.org and tomorrow we are publishing an
> open letter from Mitchell Baker and John Lilly called "Why browser
> choice matters". In another week or so, we are adding a few
> sections to the website, one of which is "Get Involved". We will
> have downloadable flyers and posters and a lot of ideas on how to go
> out and spread the word. We are also encouraging people to tell us
> if there is an upcoming opportunity in their region, like a
> confrence/event, where they can bring the message of this campaign
> and write to us so we can offer support.
>
> We are also using social media: @opentochoice on Twitter and we
> will have special status updates on Facebook as well. If you have
> local Mozilla social media channels (Twitter, Facebook and any other
> networks), don't forget to follow us and send the word further in
> your language. I'll be posting here regularly on developments of the
> campaign to give you a heads-up and help you plan comunication
> through the local channels. If you need support from me on
> communications or any other aspect of this campaign, please don't
> hesitate to ask me.
>
> That being said, I am very excited about this campaign and I expect
> this community to rock the world, as always.
>
> Irina
>
> Irina Sandu
> European Marketing, Mozilla
> +33 6 73 75 78 84
> http://www.mozilla.com
>
>
>
>
> _______________________________________________
> Interested in promoting Mozilla? Check out the Mozilla Community
> Marketing Guide: http://contribute.mozilla.org/Marketing
> mark...@lists.mozilla.org
> https://lists.mozilla.org/listinfo/marketing
>
> Irina Sandu
> European Marketing, Mozilla
> +33 6 73 75 78 84
> http://www.mozilla.com
>
>
>
>
> _______________________________________________
> Interested in promoting Mozilla? Check out the Mozilla Community
> Marketing Guide: http://contribute.mozilla.org/Marketing
> mark...@lists.mozilla.org
> https://lists.mozilla.org/listinfo/marketing
>
>
>
> --
> Get Mozilla Firefox Today!
>
> www.getfirefox.com
>
> Rediscover The Web
>
> ---
> I enjoy the massacre of ads. This sentence will slaughter ads
> without a messy bloodbath.
Irina Sandu
Bogomil "Bogo" Shopov - Mozilla Bulgaria
The content here http://opentochoice.org/ or anything else?
Bogo
On 02/22/2010 05:32 PM, Pavel Cvrcek wrote:
> Dne 22.2.2010 15:56, Irina Sandu napsal(a):
>> That's my list. Do you have anything to add?
>
> I'm not sure but localized versions aren't public yet (should be today
> evening europe time). So I don't think it's good to promote
> OpenToChoice in Europe if we don't have localized versions.
>
> Btw. "cs" is ready too and what I know "sk" will be ready in time.
>
> Regards,
>
--
Bogomil "Bogo" Shopov
Mozilla Bulgaria
http://bgzilla.org
Pavel Cvrcek
1) You should localize open letter:
https://bug547590.bugzilla.mozilla.org/attachment.cgi?id=428079
2) You should localize something about 50 strings in WordPress (you need
login to WordPress).
For rights ask Stas, Sethb or maybe Pascal.
Metabug:
https://bugzilla.mozilla.org/show_bug.cgi?id=546713
Fuzzy Fox
so.... also if you need any help with the UK part of this, do just say.
Like I often say to people. If Mozilla or the Community says JUMP! I ask you
how high :P
On Mon, Feb 22, 2010 at 4:13 PM, Irina Sandu <isa...@mozilla.com> wrote:
> Hi Pavel,
>
> Thank you for localizing the open lettter.
> That's right, the localized versions will be available tomorrow evening. I
> thought I'd send the email in advance so you can plan ahead (in the UK we
> started doing press outreach today, other countries will follow tomorrow).
> Thank you for adding that.
>
> Greetings,
> Irina
> Irina Sandu
> European Marketing, Mozilla
> +33 6 73 75 78 84
> http://www.mozilla.com
>
>
>
>
> _______________________________________________
> Interested in promoting Mozilla? Check out the Mozilla Community
> Marketing Guide: http://contribute.mozilla.org/Marketing
> mark...@lists.mozilla.org
> https://lists.mozilla.org/listinfo/marketing
>
--
Pascal Chevrel
> Dne 22.2.2010 17:19, Bogomil "Bogo" Shopov - Mozilla Bulgaria napsal(a):
>> What should we translate?
>> The content here http://opentochoice.org/ or anything else?
>
> 1) You should localize open letter:
> https://bug547590.bugzilla.mozilla.org/attachment.cgi?id=428079
> 2) You should localize something about 50 strings in WordPress (you need
> login to WordPress).
>
> For rights ask Stas, Sethb or maybe Pascal.
>
I confirm :)
Pascal
Bogomil "Bogo" Shopov - Mozilla Bulgaria
Thanks for the great campaign site. Is it possible to put a link from
localized versions to a topic from community forum in every country (if
is available). If someone needs more info to have a clear way to ask.
Second: Can you please put the twitter icon with link to twitter account
in the sidebar for more visibility?
Bogo
Irina Sandu
Once the next version of the website is live (planned for this
Friday), you will be able to write blog posts and one of them can
certainly be inviting visitors to go to the community forum.
Putting the Twitter link in the sidebar is planned for the next
version of the site, as well. So watch out for Friday!
Irina
On Feb 23, 2010, at 7:59 AM, Bogomil Bogo Shopov - Mozilla Bulgaria
wrote:
Irina Sandu
Otto de Voogd
Not saying we shouldn't use Twitter, but we should at least also use Identi.ca in my opinion.
Any plans on adding an opentochoice microblog on Identica?
Otto
--
http://foxysearch.org/ - Search the Mozilla ecosystem
Alina Mierlus
+1.
Alina
2010/2/23 Otto de Voogd <ot...@de-voogd.com>
> _______________________________________________
> Interested in promoting Mozilla? Check out the Mozilla Community Marketing
> Guide: http://contribute.mozilla.org/Marketing
> mark...@lists.mozilla.org
> https://lists.mozilla.org/listinfo/marketing
>
--
Irina Sandu
You are right.
I will work on having it on opentochoice.org as well.
Greetings,
Irina
On Feb 23, 2010, at 10:53 AM, Otto de Voogd wrote:
> For an open source project as we are, wouldn't it make sense to also
> use an open source microblogging service?
>
> Not saying we shouldn't use Twitter, but we should at least also use
> Identi.ca in my opinion.
> Any plans on adding an opentochoice microblog on Identica?
>
> Otto
> --
> http://foxysearch.org/ - Search the Mozilla ecosystem
>
> _______________________________________________
> Interested in promoting Mozilla? Check out the Mozilla Community
> Marketing Guide: http://contribute.mozilla.org/Marketing
> mark...@lists.mozilla.org
> https://lists.mozilla.org/listinfo/marketing
Irina Sandu
Bogomil "Bogo" Shopov - Mozilla Bulgaria
On 02/23/2010 11:59 AM, Alina Mierlus wrote:
> Hi Otto,
>
> +1.
>
> Alina
>
> 2010/2/23 Otto de Voogd<ot...@de-voogd.com>
>
>
>> For an open source project as we are, wouldn't it make sense to also use an
>> open source microblogging service?
>>
>> Not saying we shouldn't use Twitter, but we should at least also use
>> Identi.ca in my opinion.
>> Any plans on adding an opentochoice microblog on Identica?
>>
>> Otto
>> --
>> http://foxysearch.org/ - Search the Mozilla ecosystem
>>
>> _______________________________________________
>> Interested in promoting Mozilla? Check out the Mozilla Community Marketing
>> Guide: http://contribute.mozilla.org/Marketing
>> mark...@lists.mozilla.org
>> https://lists.mozilla.org/listinfo/marketing
>>
>>
>
>
>
Alina Mierlus
Right, we should use mozillaca too!
2010/2/23 Bogomil "Bogo" Shopov - Mozilla Bulgaria <b...@bgzilla.org>
Irina Sandu
Toni Hermoso Pulido
http://mozillaca.com/toniher/
For instance, my account points to identi.ca.
I don't know if dents can appear dear directly, as happens from
identi.ca to twitter
In any case, you can always use Twitterfeed:
http://twitterfeed.com/
As a note, in a previous message I read that mozillaca.com might be moving to:
http://mozilla.status.net/
Cheers,
2010/2/23 Alina Mierlus <con...@alinamierlus.com>:
> Hi Bogo,
>
> Right, we should use mozillaca too!
>
> 2010/2/23 Bogomil "Bogo" Shopov - Mozilla Bulgaria <b...@bgzilla.org>
>
>> mozillaca ?
>>
>>
>> On 02/23/2010 11:59 AM, Alina Mierlus wrote:
>>
>>> Hi Otto,
>>>
>>> +1.
>>>
>>> Alina
>>>
>>> 2010/2/23 Otto de Voogd<ot...@de-voogd.com>
>>>
>>>
>>>
>>>> For an open source project as we are, wouldn't it make sense to also use
>>>> an
>>>> open source microblogging service?
>>>>
>>>> Not saying we shouldn't use Twitter, but we should at least also use
>>>> Identi.ca in my opinion.
>>>> Any plans on adding an opentochoice microblog on Identica?
>>>>
--
Toni Hermoso Pulido
http://www.cau.cat