Curly J. Mozilla needs your help!
John Slater
More from Curly to come...
Thanks!
Mary Colvig
http://www.flickr.com/photos/firefox_community/5119364031/
Thanks!
_______________________________________________
Interested in promoting Mozilla? Check out the Mozilla Community Marketing Guide: http://contribute.mozilla.org/Marketing
mark...@lists.mozilla.org
https://lists.mozilla.org/listinfo/marketing
Majken Connor
have been so many great fox-based mascots that could be used. Is there a
write up somewhere of how they came to be and what they represent/how they
relate to Mozilla?
Also, his facebook profile only shares some info with people who aren't
friends. Is that intentional? I'd think we'd want everyone to be able to
read everything, and friending gets you on the mailing lists.
-Majken "Lucy" Connor
Seth Bindernagel
Curly : caveman :: Fox : anthropomorphic day gecko.
Some brands have multiple mascots to enhance their imagery, fun, and story.
http://en.wikipedia.org/wiki/GEICO#Advertising_campaigns
Majken Connor
messaging to tie them in to the campaign. "GEICO advertises that using their
website is "so easy, a caveman could do it" " So like you said, it's the
enhance the story, but like I said, I'm missing the story.
-Lucy
On Wed, Oct 27, 2010 at 1:38 PM, Seth Bindernagel <se...@mozilla.com> wrote:
> From a U.S. perspective...
>
> Curly : caveman :: Fox : anthropomorphic day gecko.
>
> Some brands have multiple mascots to enhance their imagery, fun, and story.
>
> http://en.wikipedia.org/wiki/GEICO#Advertising_campaigns
>
>
> Majken Connor wrote:
>
> I have to admit, I don't "get" that line of mascots, especially when there
> have been so many great fox-based mascots that could be used. Is there a
> write up somewhere of how they came to be and what they represent/how they
> relate to Mozilla?
>
> Also, his facebook profile only shares some info with people who aren't
> friends. Is that intentional? I'd think we'd want everyone to be able to
> read everything, and friending gets you on the mailing lists.
>
> -Majken "Lucy" Connor
>
> On Wed, Oct 27, 2010 at 1:11 AM, Mary Colvig <ma...@mozilla.com> <ma...@mozilla.com> wrote:
>
>
> Here's a pic of Curly if you want to change your profile pix :)
> http://www.flickr.com/photos/firefox_community/5119364031/
>
> ----- Original Message -----
> From: "John Slater" <jsl...@mozilla.com> <jsl...@mozilla.com>
> To: mark...@lists.mozilla.org
> Sent: Tuesday, October 26, 2010 9:37:46 PM
> Subject: Curly J. Mozilla needs your help!
>
> Hi all. Our lovable illustrated character Curly is prepping for a feature
> slot on the soon-to-be redesigned Mozilla.com, and needs to build up his
> Facebook profile as part of the project. If you want to help him out, please
> friend him at http://www.facebook.com/curlyjmozilla - it would really make
> his day.
>
> More from Curly to come...
>
> Thanks!
> _______________________________________________
> Interested in promoting Mozilla? Check out the Mozilla Community Marketing
> _______________________________________________
> Interested in promoting Mozilla? Check out the Mozilla Community Marketing
> Guide: http://contribute.mozilla.org/Marketing...@lists.mozilla.orghttps://lists.mozilla.org/listinfo/marketing
>
> _______________________________________________
> Interested in promoting Mozilla? Check out the Mozilla Community Marketing Guide: http://contribute.mozilla.org/Marketing...@lists.mozilla.orghttps://lists.mozilla.org/listinfo/marketing
>
>
Chris Hofmann
A story *and* a wikipedia page
http://en.wikipedia.org/wiki/GEICO_Cavemen
Curly, the man, the myth, the legend...
to have a chance of engagement and survival Curly needs all of these.
Even then its not guaranteed. GEICO has dropped the caveman ads.
-chofmann
> mark...@lists.mozilla.org
> https://lists.mozilla.org/listinfo/marketing
John Slater
They were born out of the fact that it's nice to have visually appealing websites and screenshots of browsers can get a little visually monotonous if that's all you show. After trying a few different solutions that didn't seem to work, we hit upon illustrations as a way of conveying a distinct brand personality and/or representing certain abstract product qualities (when applicable). They're really not meant to represent Firefox or Mozilla in a 1:1 literal sense, but they are meant to add a sense of fun and personality to the way we promote the product on our website. They're characters, not mascots.
In this particular case, we're going to show the character Curly interacting with a Facebook screenshot and I thought it would be fun to have a real FB page that people could discover (like an Easter egg) rather than faking one in Photoshop. It's as simple as that...not meant to be a path into our mailing lists (which I'm pretty sure wouldn't pass legal clearance anyway) or a channel into our social media activities...we have other pages that will be more effective for all that anyway.
Thanks for bringing it up, and I hope this clarifies things at least a little bit. And thanks to everyone who has friended Curly! It's definitely an optional thing, but I appreciate your help.
John
Allen Gunn
Gunner here, long-time list lurker. Really enjoy the discussion on this
list.
Sorry if I'm doing the wet blanket routine, but one other consideration
that I wanted to raise is whether Curly is in violation of Facebook
account policy? I know they are weenies, but their policy at
http://www.facebook.com/terms.php
is pretty clear (section 4) that accounts like Curly are out of bounds.
If you already got this cleared with them, I apologize for cluttering up
the listspace.
But I mention this because we work with several folks who have had
accounts closed for violating terms of use (e.g. org using person page,
etc). It would suck to build a following, get some visibility and then
have FB put the kabosh on it all.
peace,
gunner
--
Allen Gunn
Executive Director, Aspiration
+1.415.216.7252
www.aspirationtech.org
Aspiration: "Better Tools for a Better World"
Read our Manifesto: http://bit.ly/aspimanifesto
Follow us:
Facebook: www.facebook.com/aspirationtech
Twitter: www.twitter.com/aspirationtech
Majken Connor
failed tv series making fun of it.
-Lucy
Tara Shahian
For what it's worth, the Monterey Bay Aquarium did something similar,
where they created profiles for Seahorses, one of them was named
"Herbie Hippocampus"....as part of a larger campaign for the exhibit.
That seemed to fly: http://www.facebook.com/herbie.hippocampus?sid=0a04fd3e28769b9a26baaae7ef57efb6&hiq=herbie%2Chippocampus
Not sure if they got special permissions though.
> --
>
> Allen Gunn
> Executive Director, Aspiration
> +1.415.216.7252
> www.aspirationtech.org
>
> Aspiration: "Better Tools for a Better World"
>
> Read our Manifesto: http://bit.ly/aspimanifesto
>
> Follow us:
> Facebook: www.facebook.com/aspirationtech
> Twitter: www.twitter.com/aspirationtech
>
Robert Accettura
I've got at least one "friend" who is technically an inanimate object
despite what some coworkers may think.
-Robert
David Tenser
> There are quite a few fake accounts floating around on Facebook...
> I've got at least one "friend" who is technically an inanimate object
> despite what some coworkers may think.
You're not talking about me now, are you?
Marcio Galli
use. They are fine with it? If so, would they be fine if we keep a hosted
version of Firefox open and manage to update the FB account with
data-sources from other "tabs"? Like updates from twitter and more.
m
Matthew R. Bowker
All we would need is some third party sources (establishing notability).
I'd be interested in writing if we know there are some third party sources
out there.
Thanks,
Matthew Bowker
On Wed, Oct 27, 2010 at 2:35 PM, Marcio Galli <mga...@mgalli.com> wrote:
> This FB persona seems cool. How FB sees the profile in terms of the terms
> of
> use. They are fine with it? If so, would they be fine if we keep a hosted
> version of Firefox open and manage to update the FB account with
> data-sources from other "tabs"? Like updates from twitter and more.
>
> m
>
>
> On Wed, Oct 27, 2010 at 5:30 PM, David Tenser <ten...@gmail.com> wrote:
>
Majken Connor
up the pages. I also like the idea of the real Facebook page, I'd actually
want to try and run further with it if it gets enough popularity.
What I was asking though, and haven't understood yet, is why the _monsters_?
This isn't the first place they've been used, but it's the most public I've
noticed so far, so I finally decided to ask.
My point about the foxes is that there have been so many great community
contributed as well as internally created foxes. I'm curious why not
highlight one of them if a character is needed. Which is a separate question
from what inspired the monsters, which I'm still curious about!
-Majken "Lucy" Connor
> >>> _______________________________________________
> >>> Interested in promoting Mozilla? Check out the Mozilla Community
> Marketing
> >>> Guide:
> >>> _______________________________________________
> >>> Interested in promoting Mozilla? Check out the Mozilla Community
> Marketing
> >>> Guide:
> >>>
> >>> _______________________________________________
> >>> Interested in promoting Mozilla? Check out the Mozilla Community
> Marketing Guide:
Jay Patel
around the world. They have each adopted these characters to represent
their locales and cultures.... and I personally think that is how they
are best utilized. I know Japan, Korea and China all have very cool
fox-y characters that people there love and continue to share with the
world. I don't think it would be fair or right to claim any of them for
our website....
However, we did get some very cool CREATURES (I don't see them as
monsters) from previous projects (included the green "Mo" for the
Campus/Student Reps program I worked on)... and I think the cute, furry
creatures are a nice unique set of characters that feel more unique and
universal for the website.
As for inspiration, I'm guessing they were inspired by "Where the Wild
Things Are"... a book that I loved as a kid (as I'm sure many others did
as well). But the furry creatures with horns also seem to be a nice
hybrid of fox-like and dino-like creatures, so it kinda works IMHO.
Anyway, this thread has been an interesting one to watch... and I'm sure
everyone has an opinion, so thought I would chime in. Hope it helps...
- Jay