Initial Marketplace Categories

[Justin Scott]

Hello,

Here's a proposed list of categories for Marketplace launch. We should
evolve categories to match the content we have and content we want to
have over time, but we also don't want a bunch of empty categories. For
now I think fewer, broad categories and combined categories are better,
and as we get more content we can become more specific.

Books & Reference
Business
Education
Entertainment & Sports
Games
Health & Fitness
Lifestyle
Music
News & Weather
Photos & Video
Productivity
Shopping
Social & Communications
Travel
Utilities

Let me know if you have any feedback.

Thanks,
Justin

[Wil Clouser]

If I'm looking at apps in the Lifestyle category, what kind of apps am I
looking at? If you ask 5 people on the street what apps would be in a
Lifestyle category would they reply with the same apps?

What is in Entertainment & Sports that wouldn't be in Games? Sports
news would go in News & Weather, so this feels like a category that is
just a dupe.

What apps would be in productivity that wouldn't be in business?

If this is the short list of broad categories, how many categories are
you anticipating once we're in full swing? This list seems really long
to me.

Wil

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[Chris Van]

There was some discussion in https://bugzilla.mozilla.org/show_bug.cgi?id=745665 but are we keeping with at least 1 category required and at most 2 categories allowed?

"Music" seems pretty specific for a category. Seems like something that would go in "Entertainment."

And -1 to "Lifestyle." It's too generic, and I'm not sure how I would categorize an app as only a lifestyle app, since most apps seem to fit that category. Also, "Productivity" seems synonymous with "Lifestyle" to me. "Shopping" apps would appear to be a subset of "Lifestyle" apps so I'd probably nix that too.

Also, FWIW, I think these are a little too similar to the Chrome Web Store's categories:

http://i.imgur.com/moWrh.png


Best,

Christopher

[Justin Scott]

Wil Clouser wrote:
> If I'm looking at apps in the Lifestyle category, what kind of apps am
> I looking at? If you ask 5 people on the street what apps would be in
> a Lifestyle category would they reply with the same apps?

Food/Cooking/Mixed Drinks, Family, Greeting Cards, Dating. App Store,
Google Play, Chrome Web Store, Windows Marketplace, and Amazon all have
this category. This word resonates more with people interested in these
sorts of apps (if I subscribe to cooking magazines I'm probably more
attracted to it) but I agree it's the least obvious. However, we need
somewhere to put those apps.

>
> What is in Entertainment & Sports that wouldn't be in Games? Sports
> news would go in News & Weather, so this feels like a category that is
> just a dupe.

ESPN, Sports chat apps, Score apps, any entertaining apps that aren't
games (sound effects, age distortion, fart apps (thanks Ragavan)),
Netflix, Hulu. Sports score apps could technically be in News, sure, but
Sports is a more specific descriptor and keeps all of the sports
together. I didn't want sports to clutter up News, and am already
concerned they will clutter up Entertainment (Sports is usually its own
category)

>
> What apps would be in productivity that wouldn't be in business?

Business is business card scanners, finance and stocks, career hunting,
shipping apps (usps, fedex, ups), square.
Productivity is evernote, todo lists, text editing, voice assistant, etc.

Take a look at the categories on other stores to see the types of
content they have.

[diane loviglio]

it'd be great to map the apps we have with the current categories. I can do this later today with ron's apps, but what about the 150 or s that are in the pipeline.
can someone get me access to those?

Diane
----------------------------------------
Diane Loviglio
User Experience Researcher
Di...@mozilla.com
@dianeloviglio

[Lawrence Mandel]

In case anyone hasn't seen it, the Kilimanjaro plan calls for the following categories of apps: games, social, productivity, and media [1]. This is not to suggest that these names need to be used only that product is actively targeting these categories of apps for the Marketplace.

Lawrence

[1] https://wiki.mozilla.org/Kilimanjaro/ProductDraft#The_Mozilla_web_platform_will_include_core_features_for_developing_games.2C_social.2C_productivity.2C_and_media_apps.

[Ibai Garcia]

Do we have a clear definition yet?

Run Recorder seems to me out of place in Travel.

Best,
Ibai