The fewest developer gripes will probably come from option (1), but it
may well cost you momentum in the long term.
The most gripes will come if you go with (2), ship the beta and then
have to break some APIs, and arguably you'll get a few gripes
immediately just by admitting that you've redefined what beta means in
this context. Having said that, the number of significant changes for
add-on developers during the Firefox 4 "beta" phase have already given
some of us pretty low expectations in that regard.
I don't know a lot about the add-on convention, never having managed
to be in the bay area for one, but I am guessing most people serious
enough to go to it will make their decisions based on the real state
of play and won't care what the next version is actually called.
Arguably the best timing for announcing a beta is during add-on con
while the tech bloggers are paying more attention to add-ons, but is
that enough of a reason to go with (1) or (2) over (3)?
In any case, I don't envy you your decision. Good luck!
-- Seth.
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Seth Wagoner
www.sethop.com
twitter.com/sethop
Arguably the best timing for announcing a beta is during add-on con while the tech bloggers are paying more attention to add-ons, but is that enough of a reason to go with (1) or (2) over (3)?
In any case, I don't envy you your decision. Good luck!