5 Simple Steps To Improve Your Affiliate Offer
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DR Pruiett
Nov 7, 2009, 2:44:25 PM11/7/09
to Money Makers Fan Club
As affiliate marketers, we're fortunate in that we don't have as many
'Achilles heels' as the merchants who own and deliver the products
we
promote for them. Both our investments and our risks tend to be
lower.
However, we do have one significant 'weak' spot, and that's in how
far
we can go in improving 'the offer'. There are certain things we
simply
can't do. For example, we don't have the authority to offer discounts
or deliver upgrades.
But, this 'weakness' doesn't mean we're stuck with 'weak offers'!
In
fact, I can think of at least 5 ways to improve any offer, and really
send our sales soaring:
1. Increase The PERCEPTION of Value -
The real value of any product is always in the customer's mind, and
you can increase that perception in dozens of ways. For example, you
guide the customer through a comparison of similar products, while
pointing out why the one you're promoting is really the best deal for
the money.
2. Demonstrate the Immediate Benefits -
Show the customer how they can put the product to use from the moment
they buy it. You should already own your own copy of most of the
products you promote. So, create a tutorial or some way of showcasing
the results you've gotten from the product.
3. Give More of Yourself On a Personal Level --
Similar to Step 2 – There's always added value in social proof.
Discuss your own experience surrounding the questions, problems and
ultimate solutions in regards to the product at hand. Empathize with
the customer's position and point out the things you share in common.
4. Put Them At Ease --
Your relationship to the merchant should enable you to give the
customer a sense of security in making the purchase. Let them know
about the product's guarantee and/or refund policy. Let them know the
transaction is secure. You want to remove as much of the risk as
possible from the purchase.
5. Provide Additional Incentives --
Check with the merchant first to make sure you're allowed to do this.
Its usually no problem when you're promoting things like e-books,
membership sites, etc.. You can really sweeten up an offer when you
add your own products to the mix. E.g., “order this e-book, and I'll
throw in a free copy of this other product over here..”
So, you see, all it takes is a little creativity to add value to any
affiliate offer. Use the 5 steps and you may even blow the merchant's
offer clear out of the water!
About the author:
Want to make real money online? Ewen Chia is giving you over $1,000
in
advanced step-by-step money-making videos to teach you how. Claim
yours now before it's too late...
http://bit.ly/2VdoX7
'Achilles heels' as the merchants who own and deliver the products
we
promote for them. Both our investments and our risks tend to be
lower.
However, we do have one significant 'weak' spot, and that's in how
far
we can go in improving 'the offer'. There are certain things we
simply
can't do. For example, we don't have the authority to offer discounts
or deliver upgrades.
But, this 'weakness' doesn't mean we're stuck with 'weak offers'!
In
fact, I can think of at least 5 ways to improve any offer, and really
send our sales soaring:
1. Increase The PERCEPTION of Value -
The real value of any product is always in the customer's mind, and
you can increase that perception in dozens of ways. For example, you
guide the customer through a comparison of similar products, while
pointing out why the one you're promoting is really the best deal for
the money.
2. Demonstrate the Immediate Benefits -
Show the customer how they can put the product to use from the moment
they buy it. You should already own your own copy of most of the
products you promote. So, create a tutorial or some way of showcasing
the results you've gotten from the product.
3. Give More of Yourself On a Personal Level --
Similar to Step 2 – There's always added value in social proof.
Discuss your own experience surrounding the questions, problems and
ultimate solutions in regards to the product at hand. Empathize with
the customer's position and point out the things you share in common.
4. Put Them At Ease --
Your relationship to the merchant should enable you to give the
customer a sense of security in making the purchase. Let them know
about the product's guarantee and/or refund policy. Let them know the
transaction is secure. You want to remove as much of the risk as
possible from the purchase.
5. Provide Additional Incentives --
Check with the merchant first to make sure you're allowed to do this.
Its usually no problem when you're promoting things like e-books,
membership sites, etc.. You can really sweeten up an offer when you
add your own products to the mix. E.g., “order this e-book, and I'll
throw in a free copy of this other product over here..”
So, you see, all it takes is a little creativity to add value to any
affiliate offer. Use the 5 steps and you may even blow the merchant's
offer clear out of the water!
About the author:
Want to make real money online? Ewen Chia is giving you over $1,000
in
advanced step-by-step money-making videos to teach you how. Claim
yours now before it's too late...
http://bit.ly/2VdoX7
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