*
Below is an invite ****to Mobile Monday Austin, **to the Big Brand
Hackaton, **from our friends at **Mobile {Dev}Sync.
*

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The Big Brand Hackathon<http://bigbrandhackathon-es1.eventbrite.com/?srnk=1>– sponsored by Kraft Foods and The Home Depot – will take place in San
Francisco  June 16-17th at the Madrone Studios. The Big Brand Hackathon – a
one-of-a-kind program – puts developers and well-known brands together for
two days to turn marketing concepts into code and ideas into apps. Registration
is open <http://bigbrandhackathon-es1.eventbrite.com/?srnk=1>.  

 Big Brand Hackathon

WHEN:                 June 16th & 17th        

WHERE:                Madrone Studios – San Francisco, CA

WHO:                    Developers & Big Brands (Kraft Foods, The Home
Depot, Nokia, Qualcomm, YP & more)

WHAT:                  Code for cash, prizes & devices ($25k in cash awards
for winners and $20K in prizes)

 *Developers and Brands let Code and Creativity Collide @ The Big Brand
Hackathon*

*Kraft Foods, The Home Depot & Developers team up to dream up innovative
mobile marketing apps***

San Francisco, Calif., June 1, 2012 – What happens when big brands,
developers and mobile technology collide? The *Big Brand Hackathon*<http://bigbrandhackathon-es1.eventbrite.com/?srnk=1>
* – *a* *big bang of innovative mobile apps and marketing ideas.

The Big Brand Hackathon – a one-of-a-kind program - puts developers and
well-known brands together for two days as partners to turn marketing
concepts into code and ideas in apps.

The Big Brand Hackathon recognizes developers as the new creative class in
mobile. It’s open to individuals or teams of developers, and startup app
development companies.  

“Developers have a unique perspective. They understand what mobile
technology is capable of doing, and are very imaginative beyond 1’s and
0’s. That’s a powerful combination for brands who want to use mobile and
apps in new ways to excite and engage their consumer base,” said Big Brand
Hackathon co-producer Sheena Chandok.

Brand powerhouses Kraft Foods and The Home Depot are Platinum brand
sponsors of the Big Brand Hackathon and Qualcomm is the Platinum technology
sponsor. Other sponsors include:  Gold -Nokia Developer; Silver- YP,
Telenav, and partners Social-Loco <http://socialloco.net/>, AnthemWW,<http://www.anthemww.com/> BlueRun
Ventures <http://www.brv.com/>, and Mobile {Dev}Sync<http://www.mobiledevsync.com/>.

The Big Brand Hackathon is *June 16 & 17 at the Madrone Studios<http://bigbrandhackathon-es1.eventbrite.com/?srnk=1>
* in San Francisco. *Registration*<http://bigbrandhackathon-es1.eventbrite.com/?srnk=1>is now open for developers who want to take part and compete for $
*25K in cash awards and more than $20K in prizes**. *

Bravo TV will also be filming the hack as part of an upcoming reality show
based on Silicon Valley.

“We're looking forward to partnering with developers to create a new,
innovative way to engage with our customers," said Trish Mueller, SVP and
Chief Marketing Officer, The Home Depot. "This event will complement
current Home Depot mobile efforts as we continually look at ways to provide
consumers the ability to shop anytime, anywhere."**

At the Big Brand Hackathon, participating brands will share their business
challenge with developers. Teams and individual developers spend an
intensive two-days interacting with brands and coding creative,
technology-based solutions that brands can put into the marketplace.
Developers will focus on using social and location-based features in their
final apps.

"Our goal is to always deeply engage with our consumers.  Social and mobile
applications are at the center of how consumers are interacting with the
world around them and that includes our brands,” said Ed Kaczemarek,
Director of Innovation, Consumer Experiences at Kraft Foods. “The hackathon
will give us an opportunity to work closely with developers, share ideas,
and learn from each other."  

The Big Brand Hack is produced by *Mobile {Dev}Sync* in conjunction with
Social-Loco <http://socialloco.net/>, the premier conference for social,
location and mobile technology. Developer finalists selected over the two
day hack will have a chance to showcase their app to attendees at the
Social-Loco conference.

Cash prizes will be awarded for the first and second place app for both
Kraft Foods and The Home Depot. Prize packages for developers who are part
of the first Big Brand Hackathon creative class of 2012 include:

*HOME DEPOT                    1st  Prize          $8,000      2nd  Prize  
           $3,000****
*

*
*

*KRAFT FOODS                    1st Prize          $8,000      2nd Prize  
           $3,000***

*Best Use of Social APIs                                                  
                               $1,000***

*Best Use of Location APIs                        
                                                    $1,000***

*People's Choice                                              
                                                $1,000***

*NOKIA Best Windows Phone
Apps                                                          *Lumia 800
device (up to 50 devices)

* *

*
*

*About Big Brand Hackathon*

The Big Brand Hackathon recognizes developers as the new creative class for
the mobile marketplace and puts them in front of the world’s most
well-known consumer brands. It’s a controlled collision of brands,
developers and mobile technology. The result is a community of brands and
developers who work together to transform concepts into code and ideas into
apps. At Big Brand hacks, teams and individual developers interact with
brands to come up with creative, technology-based solutions to excite and
engage consumers.

 *About Mobile {Dev}Sync*

*Mobile {Dev} Sync* brings together the mobile application value chain to
focus on key issues that directly affect, disrupt or change the future of
the mobile application industry. Carriers, device manufactures, app
developers and fortune 1000 brands come together to educate, connect, and
share ideas about the mobile application marketplace.