Why M-Pesa Outperforms Other Development Country M-Money Schemes

[Richard Heeks]

We’ve developed a draft model of M-Pesa’s growth, which helps explain why other developing country m-money initiatives have not grown so fast.

 

If you have suggestions about how the model should be modified, please let us have them, as this is a work in progress: http://ict4dblog.wordpress.com/2012/11/24/why-m-pesa-outperforms-other-developing-country-mobile-money-schemes/

 

Richard Heeks

Director, Centre for Development Informatics

University of Manchester, UK

http://www.manchester.ac.uk/cdi