> June 25, 6 PM — Please RSVP
> [http://mobileportland.com/events/mobile-app-marketing-selling-your-apps]

> Marketing your iOS/Android/other app is tough. There are lots of
> app stores, most of them have ultra-specific rules, and it's
> easy for your app to get lost in the noise created by thousands
> of competitors. So how do app marketers actually sell apps
> within this landscape? What marketing techniques work, and
> what's up with that black hat stuff that gets crappy apps into
> the top charts? (Note: we promise not to entice you to the dark
> side during this presentation.)

> At this Mobile Portland panel, we'll hear from Portland mobile
> marketing gurus Elia Freedman, Andy Rosic, and Dave Howell on a
> panel moderated by Janet Johnson. Discussed:

> Marketing apps on a budget Dealing with competition Cutting
> through the noise Actual app success stories Finer points of
> popular App Stores (aka Appstores, Marketplaces, and of course
> "Play") Q&A from the crowd

> Bring your mobile marketing questions and an appetite for beer!

> About the Panelists

> Elia Freedman
> [https://twitter.com/#!/eliajf], Founder and CEO, Infinity
> Softworks [http://www.infinitysw.com/]

> Elia Freedman is the founder and CEO of Infinity Softworks, which
> has been in business for over 15 years and has over 15 million
> software calculators distributed for multiple mobile platforms,
> most recently focused on iOS. The company's powerOne Finance has
> been featured by Apple multiple times and has remained in the
> top 1% of all finance apps for over two years. In addition, they
> have partnered with DEWALT Tools, National Association of
> Realtors, Educational Testing Services, Cengage Learning, and
> others to develop related applications. Elia can be found on
> Twitter @eliajf [https://twitter.com/#!/eliajf] or at his blog,
> Elia Insider [http://eliainsider.com/].

> Dave Howell [https://twitter.com/#!/DSHowell], Founder and CEO,
> Avatron Software [http://avatron.com/]

> Dave Howell is the founder and CEO of Avatron Software, the
> mobile app developer that created Air Display, Air Sharing,
> Print Sharing, and Air Dictate. He is also an angel investor and
> member of the Keiretsu Forum. Dave has spoken about Mac OS and
> iOS coding and the business of apps at Apple WWDC, the National
> Association of Broadcasters, Voices that Matter, Pacific Crest
> Tech Summit, One More Thing, and other tech events. Before
> starting Avatron, Dave was a senior engineering manager at Apple
> , where he worked on the Final Cut Studio and iWorks teams after
> Apple acquired the IP of his previous company, Pablo Media. Dave
> has Computer Science and Music degrees from Case Western Reserve
> University and an MBA from Cornell.

> Andy Rosic [https://twitter.com/#!/arosic], Founder and CEO,
> Selfpubd [http://selfpubd.com/]

> Andy Rosic is the founder and CEO of Selfpubd, the collaborative
> publishing movement for indie game and app developers. He spent
> two years running an indie gaming studio, called Thumb Arcade,
> where he sold over a half-million downloads and secured two
> licensing deals. Andy has been in mobile since 1999, back before
> the term "app" and before phones had data (there were 2-way
> pagers for that!) He spent 5 of those years in mobile payments;
> he was the team lead that designed, produced and sold Apple
> retail their Easy-Pay in-store POS system for iPod touch. He
> does not believe in unicorns, but has met many trolls. Find him
> easily in the ether or at [http://about.me/andyrosic].

> About the Moderator

> Janet Johnson
> [https://twitter.com/#!/janetleejohnson], Senior Principal,
> VelocX [http://www.velocx.com/]

> Janet Johnson, Senior Principal at VelocX is a devoted
> practitioner of integrated marketing who loves to live on the
> edges of technology and marketing. Janet pioneered social media
> techniques when it was only a blip on most marketers' radar
> screens. In 2004, she launched a groundbreaking and
> controversial "Paybloggers" program for a software startup,
> which resulted in global press coverage by more than 200
> magazines and news organizations. Her interest in mobile began
> in 1974 when she took her first mobile phone call as an AT&T
> Operator.

> Janet has deep experience in marketing both B2B and B2C brands.
> Working with her clients she provides social media strategies,
> training, lead generation and marketing strategies, systems and
> program support. Prior to consulting she held key marketing,
> sales, and business development positions with top technology
> companies including Apple, Enron, Now Software, and Merant.

> Mobile App Marketing: Selling Your Apps
> Monday, June 25, 6 PM
> Doors open at 5:30
> Urban Airship / Cloud Four
> 334 NW 11th Ave.
> Portland, OR 97209

> RSVP
> [http://mobileportland.com/events/mobile-app-marketing-selling-your-apps]

> Map
> [
> http://maps.google.com/maps?q=cloud+four,+334+NW+11th+ave,+portland,+...
> ]

> Thanks to our Sponsors

> Thanks to Urban Airship [http://urbanairship.com] and Cloud
> Four [http://cloudfour.com] for helping sponsor Mobile Portland
> this month.