US-IL-Washington Marketin/Product Manager

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Title: Marketin/Product Manager
Location: US-IL-Washington
Type: Personal (not a recruiter)
Name: The poster has chosen to remain anonymous. You may
click the link below to send the poster a message.
Duration: Full Time
More Info: http://www.HeadHunter.NET/resumes/C/AADDF.htm

Resume:
ROBERT A. NYTKO
508 Parkview Drive
Washington, IL 61571
e-mail: ny...@lrnelson.com Home: 309-444-3274 Work: 309-690-2402

OBJECTIVE: Marketing or product management position with emphasis on problem
solving, computer skills, planning, and market needs assessment.
EMPLOYMENT
12/94-present L.R. Nelson Corporation, Peoria, IL, A leading manufacturer of
landscape/turf and lawn/garden irrigation products, servicing international and
domestic markets with retail and commercial distribution channels.
Marketing Manager (10/97 to Present)
Plan, manage and coordinate marketing activities from concept through finished
production. Responsible for the technical support of the product line. Develop
merchandising and promotional programs that meet or exceed market and sales
needs. Responsible for monitoring competitive activity and developing strategies
to win market share. P&L responsibility for the product mix.
· Develop strategies to increase sales through cost-effective promotions,
automate sales forecasting, revolutionize major product markets, and position
the company at the forefront of customer's minds.
Product Manager (12/94 to 9/97)
Ensured the product line was competitively positioned in price, features, and
performance through leadership role on product development and product
management teams. Responsible for market research, forecasting, scheduling,
maintaining planning models, developing new product requirements, technical
copy-writing, promotions, product cross references and marketing plans.
Maintained competitor and market databases. Coached and supervised three people.
· Increased percent of total sales for new products introduced in last three
years from 19% to 59%.
· Turned-around poor performing product lines with negative or low-margins to
positive performance with an average contribution of 42% in 14 months.
· Increased revenues from new product introductions, for 1997, 281%.
· Reduced the development time for new products, from concept to launch, from
three years to twelve months.
· Identified domestic and international suppliers, developed product
specifications, and negotiated contracts for specialized products. Sales of
these products, along with synergistic sales, contributed an estimated 23% to
total sales mix.
· Responsible for product technical support, product testing, and failure
analysis. Trained sales and international customers on products in Europe,
Australia, Brazil, Chile, Argentina, the United Kingdom and the Middle East.
· Performed financial analysis for potential acquisitions. Developed software
for assessing company valuations and merging financial information for
rationalizing resources.
5/92 to 11/94 IMI Cash Valve Inc., Decatur, IL, A primary manufacturer of
valves and fittings servicing domestic markets distributed through home centers
and commercial channels.
Product Marketing Manager (10/92 to 11/94)
Managed the company's marketing activities and product development processes.
P&L, forecasting, and competitive responsibility for product line.
· Designed P.O.P. displays, packaging and successfully launched new products
through retail and commercial distribution accounting for 12% of company sales
in six months.
· Introduced PC computing to the marketing and administrative departments of a
$25 million company. Procured computer hardware and software. Trained employees
in Windows and Microsoft applications.
· Sales manager for the central United States. Responsible for implementing a
network of manufacturer's agents to represent control valves in seven states.
· Introduced the company to concurrent engineering and the use of new
technologies, such as stereo-lithography, to substantially reduce the time to
develop new products.
Financial Analyst (7/92 to 10/92)
Generated cost and margin reports. Performed trend and variance analysis.
Gathered and analyzed data on acquisition targets for valuation models. Produced
pro-forma financials and determined synergistic strengths of possible
acquisitions.
CAD Designer (5/92 - 7/92)
1/91 to 5/92 Illinois State University, Normal, IL, Graduate Assistant,
Advertising and promotion strategy consultant for State Farm Insurance to
promote the first industry-funded Insurance and Risk Management curriculum.
2/89 to 8/90 The Village Pedaler, Inc., South Elgin, IL, Manager, $2.3 million
retail bicycle business. Increased sales over 35 percent during an industry
downturn through product selection, service, promotions and incentives.
6/87 to 2/89 Wallace Computer Services, Inc., Chicago, IL, Sales
Representative, Fortune 1000 business forms company. Continually increased
customer base while operating at 135 percent of established quota for the design
and sales of business forms.
EDUCATION Illinois State University, Normal, Illinois, 5/92, Masters of
Business Administration, Finance and International Marketing concentrations.
G.P.A. - 4.00/4.00
Illinois State University, 5/87, Bachelor of Science, Marketing
The Irrigation Association, Certified Irrigation Contractor (2/98), Certified
Landscape Irrigation Auditor (9/97)
University of Wisconsin, Madison, Wisconsin, 2/96, Courses on obtaining CE mark
The Burke Institute, 5/95, Focus Group Research Moderator
ACTIVITIES Beta Gamma Sigma (Inducted 1993 for academic achievement in
Management); Fluid Controls Institute (1992-1995); MBA Association President
(1991-1992); Graduate Student Advisory Council Representative (1990-1992); GSAC
Finance Committee Chairman (1991-1992).
COMPUTER SKILLS
Demonstrated excellence in Macintosh and Windows-based financial, data
processing, electronic publishing, engineering design, networking and
programming packages including: Microsoft Excel, Project, Access, Word,
Powerpoint, CorelDraw, Adobe Illustrator, PhotoShop, Pagemaker, Quark Xpress,
AutoCAD, Lotus Notes, Visual Basic, SPSS and SAS.
INTERESTS Product design, computers, golf, running marathons and cycling