"Imagine trying to buy a book from Big Generic Bookstore and watching
the cashier add $5 to the sticker price. "What are you doing?!" you
cry out, waving a fist menacingly at him. "You look like you can
afford it," he says back to you with a hint of entitltement. That's
basically what a publishing industry expert said in a piece he wrote
last week about ebook pricing.
Michael Cader's piece was aimed at publishers (it's only available
behind a pay wall, but you can read a summary of it here), and it laid
out a strategy for how publishers should frame the ebook pricing
discussion so that they can wrest control of the issue away from the
dumb old media. A lot of it, in fact, is advice on how to get out of
Amazon's PR chokehold on topics like average price, consumer
purchasing habits, and fair value. Cader is a publisher himself, and a
smart guy who tends to be ahead of the curve in marketplace trends, so
publishing types pay attention when he speaks. Among his advice to the
industry is this one:
"People who can afford an ereading device can afford all proposed
ebook prices."<snip>
Great, so I won't by *anything* that has this loser's company even
remotely attached to it