At the end of their checkout counter, they had 97 cent packages of M&Ms
that had less than double the amount of their 50 cent packages which
were over the checkout belt. .
Granted, the smaller packs were only a few cents cheaper pre volume, but
I'm guessing many would jump to the fancier packaged 97-cent packaging.
An extra 2-3 cents / dollar profit can go a long ways on Walmart's
profit margins.
I am seeing this more and more. The local Cala/Bell which is owned by
Kroger has a higher unit price on a three roll pack of paper towels than
single rolls of the same size. Likewise the 32 oz. house version of
V-8 is less than half that of the 64 oz. My guess is they hope people
will assume larger is cheaper.
No surprise about the candy you mentioned as stuff at the stand is
for impulse "(mommy, I want some M&Ms").
Larger sizes are sometimes cheaper per unit measure of product, sometimes
not. On the same product, which is cheaper can change week by week, or even
day by day. The practice is not limited to Walmart, nor is it a recent
phenomenon - it's been the case at least since I've been old enough to buy
things for myself - 50 years or so - and I'm willing to bet, far longer than
that. Odd size packages, or packages different from whatever the norm is,
can cost more or less simply because manufacturing costs per unit are higher
or lower with different sized production runs.
It's not limited to Walmart. Kroger, Meijer, Foodtown, etc. have all
have done it for as long as I can remember. Some stores will list the
price per lb for the larger size and then list the price per oz for the
smaller size, making it a little more time consuming to figure out the
better deal. I've even seen prices calculated incorrectly per oz or lb
- which is just a mistake I'm sure :-)
Marsha/Ohio
> unit price on a
You hit the nail on the head. Check the unit price before you buy. This
happens all the time. Cheezits were 2 for 1 recently, but the smaller box
bought alone was less expensive per unit.
Retailers will always use any means possible to make us think we're getting
a deal. It's up to us to make sure we *are* getting a deal.
--
~Donna
http://www.frugalsewing.com
Reduce, reuse, recycle, re-create.