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Prospects buy what they can easily understand

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Christopher Richards

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Sep 18, 2006, 1:06:13 AM9/18/06
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How do you make your businesses product or service easy to understand?
Please discuss.

This is my last question for now. Thanks.

--
Christopher

www.ChristopherRichards.com
writer/sales and marketing consultant


Wayne Sallee

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Sep 20, 2006, 10:31:12 PM9/20/06
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One method is to get someone else to write it.

If you get someone that has used your product or service
to write it, and then you read it, you will often see
stuff you would not have thought of. You can then write it
up the way you want it, but you will have a better
understanding of what you want in the write-up.


Wayne Sallee
Wayne's Pets
Wa...@WaynesPets.com

Tech 22 22

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Sep 20, 2006, 10:32:19 PM9/20/06
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Have them (the target dempgraphic) participate in the product
development process.

~zion


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