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Predictive Analytics for Business, Marketing and Web - 2013
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Bobbe
Mar 27, 2013, 1:03:33 PM3/27/13
to
TRAINING WORKSHOP:
April 25-26, 2013 in New York City
A two-day intensive seminar brought to you by Prediction Impact, Inc.
For more information go to http://www.businessprediction.com
98% of attendees Oct-2008 to May-2010 rated the instructor Excellent
or Very Good.
"At Intuit we're already using data as an asset on the web, but this
course makes it very concrete how we can take it to the next level."
Jared Waxman, Web Analytics Leader
Intuit
Or take the e-course ONLINE - immediate access, on demand - see
http://www.predictionimpact.com/predictive-analytics-online-training.html
Bring this course on-site. Give your personnel a complete
understanding of predictive analytics, on your premises and at your
convenience - see http://www.predictionimpact.com/analytics-training.html
** An official training program of Predictive Analytics World
(pawcon.com) **
SPECIAL: Buy Predictive Analytics ($15) and get $523 off this training
(April 3)
April 3rd is "Predictive Analytics" Day - not the science, the book!
To build awareness of Eric Siegel's new, acclaimed book, "Predictive
Analytics: The Power to Predict Who Will Click, Buy, Lie, or
Die" (published by Wiley Feb. 19), we're providing an offer you can't
refuse.
HOW TO TAKE THIS OFFER: http://www.pawcon.com/blog/?p=907
-------------------------------------------------------
ABOUT THIS SEMINAR:
Business metrics do a great job summarizing the past. But if you want
to predict how customers will respond in the future, there is one
place to turn--predictive analytics. By learning from your abundant
historical data, predictive analytics provides the marketer something
beyond standard business reports and sales forecasts; actionable
predictions for each customer. These predictions encompass all
channels, both online and off, foreseeing which customers will buy,
click, respond, convert or cancel. If you predict it, you own it.
The customer predictions generated by predictive analytics deliver
more relevant content to each customer, improving response rates,
click rates, buying behavior, retention and overall profit. For
online applications such as e-marketing and customer care
recommendations, predictive analytics acts in real-time, dynamically
selecting the ad, web content or cross-sell product each visitor is
most likely to click on or respond to, according to that visitor's
profile. This is AB selection, rather than just AB testing.
Predictive Analytics for Business, Marketing and Web (http://
www.businessprediction.com) is a concentrated training program that
includes interactive breakout sessions and a brief hands-on exercise.
In two days we cover:
The techniques, tips and pointers you need in order to run a
successful predictive analytics and data mining initiative:
• How to strategically position and tactically deploy
predictive analytics and data mining at your company
• How to bridge the prevalent gap between technical
understanding and practical use
• How a predictive model works, how it's created and how much
revenue it generates
• Several detailed case studies that demonstrate predictive
analytics in action and make the concepts concrete
• Five ways to lower costs with Predictive Analytics
No background in statistics or modeling is required. The only
specific knowledge assumed for this training program is moderate
experience with Microsoft Excel or equivalent.
“An excellent overview on how to start using predictive analytics in
any organization! In just two weeks I already have buy-in from upper
management…”
Jennifer Boland, Onsite Marketing Analyst
Sierra Trading Post
"A very insightful and interesting seminar. I plan to put data mining
and predictive analytics to work for us right away thanks to your
ability to make this an approachable subject."
Rob Ford, Director Pricing
Getty Images
For more information, visit http://www.predictionimpact.com/predictive-analytics-training.html,
or e-mail us at trai...@predictionimpact.com. You may also call
1-415-683-1146.
Cross-Registration Special: Attendees earn $250 off the Predictive
Analytics World Conference
SNEAK PREVIEW VIDEO: http://www.predictionimpact.com/predictive-analytics-times.html
Early-Bird Special: $100 off early registration, 3 weeks ahead.
April 25-26 (New York City, NY) NYC Seminar & Conference Center, 71
West 23rd Street, 800-326-5494
Prediction Impact, Inc. http://www.predictionimpact.com/predictive-analytics-training.html
ALL ANALYTICS EVENTS:
Predictive Analytics World San Francisco: April 14-19, 2013 -
www.pawcon.com/sanfrancisco/2013/
Text Analytics World San Francisco: April 17-19, 2013 - www.textanalyticsworld.com/
Predictive Analytics World Chicago: June 10-13, 2013 - www.pawcon.com/chicago/2013/
Predictive Analytics World Government: September, 2013 - www.pawgov.com
PAW Videos: Available on-demand – www.pawcon.com/video
April 25-26, 2013 in New York City
A two-day intensive seminar brought to you by Prediction Impact, Inc.
For more information go to http://www.businessprediction.com
98% of attendees Oct-2008 to May-2010 rated the instructor Excellent
or Very Good.
"At Intuit we're already using data as an asset on the web, but this
course makes it very concrete how we can take it to the next level."
Jared Waxman, Web Analytics Leader
Intuit
Or take the e-course ONLINE - immediate access, on demand - see
http://www.predictionimpact.com/predictive-analytics-online-training.html
Bring this course on-site. Give your personnel a complete
understanding of predictive analytics, on your premises and at your
convenience - see http://www.predictionimpact.com/analytics-training.html
** An official training program of Predictive Analytics World
(pawcon.com) **
SPECIAL: Buy Predictive Analytics ($15) and get $523 off this training
(April 3)
April 3rd is "Predictive Analytics" Day - not the science, the book!
To build awareness of Eric Siegel's new, acclaimed book, "Predictive
Analytics: The Power to Predict Who Will Click, Buy, Lie, or
Die" (published by Wiley Feb. 19), we're providing an offer you can't
refuse.
HOW TO TAKE THIS OFFER: http://www.pawcon.com/blog/?p=907
-------------------------------------------------------
ABOUT THIS SEMINAR:
Business metrics do a great job summarizing the past. But if you want
to predict how customers will respond in the future, there is one
place to turn--predictive analytics. By learning from your abundant
historical data, predictive analytics provides the marketer something
beyond standard business reports and sales forecasts; actionable
predictions for each customer. These predictions encompass all
channels, both online and off, foreseeing which customers will buy,
click, respond, convert or cancel. If you predict it, you own it.
The customer predictions generated by predictive analytics deliver
more relevant content to each customer, improving response rates,
click rates, buying behavior, retention and overall profit. For
online applications such as e-marketing and customer care
recommendations, predictive analytics acts in real-time, dynamically
selecting the ad, web content or cross-sell product each visitor is
most likely to click on or respond to, according to that visitor's
profile. This is AB selection, rather than just AB testing.
Predictive Analytics for Business, Marketing and Web (http://
www.businessprediction.com) is a concentrated training program that
includes interactive breakout sessions and a brief hands-on exercise.
In two days we cover:
The techniques, tips and pointers you need in order to run a
successful predictive analytics and data mining initiative:
• How to strategically position and tactically deploy
predictive analytics and data mining at your company
• How to bridge the prevalent gap between technical
understanding and practical use
• How a predictive model works, how it's created and how much
revenue it generates
• Several detailed case studies that demonstrate predictive
analytics in action and make the concepts concrete
• Five ways to lower costs with Predictive Analytics
No background in statistics or modeling is required. The only
specific knowledge assumed for this training program is moderate
experience with Microsoft Excel or equivalent.
“An excellent overview on how to start using predictive analytics in
any organization! In just two weeks I already have buy-in from upper
management…”
Jennifer Boland, Onsite Marketing Analyst
Sierra Trading Post
"A very insightful and interesting seminar. I plan to put data mining
and predictive analytics to work for us right away thanks to your
ability to make this an approachable subject."
Rob Ford, Director Pricing
Getty Images
For more information, visit http://www.predictionimpact.com/predictive-analytics-training.html,
or e-mail us at trai...@predictionimpact.com. You may also call
1-415-683-1146.
Cross-Registration Special: Attendees earn $250 off the Predictive
Analytics World Conference
SNEAK PREVIEW VIDEO: http://www.predictionimpact.com/predictive-analytics-times.html
Early-Bird Special: $100 off early registration, 3 weeks ahead.
April 25-26 (New York City, NY) NYC Seminar & Conference Center, 71
West 23rd Street, 800-326-5494
Prediction Impact, Inc. http://www.predictionimpact.com/predictive-analytics-training.html
ALL ANALYTICS EVENTS:
Predictive Analytics World San Francisco: April 14-19, 2013 -
www.pawcon.com/sanfrancisco/2013/
Text Analytics World San Francisco: April 17-19, 2013 - www.textanalyticsworld.com/
Predictive Analytics World Chicago: June 10-13, 2013 - www.pawcon.com/chicago/2013/
Predictive Analytics World Government: September, 2013 - www.pawgov.com
PAW Videos: Available on-demand – www.pawcon.com/video
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