word art, is it an image?

John Adams

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Dec 2, 2003, 10:50:32 AM12/2/03

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Is word art text?
can it be indexed by the search engine?
or is it an image file?

MD WebsUnlimited.com

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Dec 2, 2003, 12:26:46 PM12/2/03

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Hi John,

It is neither. It is rendered using vector graphics by IE.
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Jack Brewster

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Dec 2, 2003, 12:32:08 PM12/2/03

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John,

Word Art is neither text nor an image, however one of the options associated
with it can create an image.

When you use Word Art, you are actually adding a VML drawing to your page.
VML or Vector Markup Language is a text-based vector graphics format that
_describes_ an image. The browser reads that information and then draws the
image based on it. If you add some Word Art to your page then view the
generated source code in HTML view, you'll see there is a bunch of
coordinate information. If you mess with the values, you can affect the
appearance of the text.

As to whether it's indexed by search engines, I can't say with any
authority, but my instinct says no. Since the information about the text is
just coordinates and not the word itself, it's not easily read. I think
it's safe to assume that it's not going to be indexed.

Another problem with Word Art is that while it is definitely IE friendly,
but I'm not sure about other browsers. In general, you'll get advice here
saying not to use Word Art at all. If you need text with a special
appearance, you're better off creating it in a graphics program.

Good luck!

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Jack Brewster - Microsoft FrontPage MVP

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Nomad

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Dec 2, 2003, 6:38:43 PM12/2/03

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Just fiddling with FP2000 and the word-art thing. It appears that Netscape
doesn't "see" the word-art like IE does? Just me or is this indeed the
case? (top posted to correspond with the last post).
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Jack Brewster

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Dec 2, 2003, 6:48:45 PM12/2/03

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That's what I meant when I said I didn't think other browsers would get it.

And we always top post around here. I used to bottom post but why rock the
boat? :)

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Stefan B Rusynko

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Dec 3, 2003, 5:03:32 AM12/3/03

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PS
In Tools Page Options Compatibility select the Downlevel Image under VML and FP will generate .gif files of the Word/Shape art for
other browsers (they won't be pretty , but will be viewable)

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