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Return on Investment from MS CRM
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Webb0
Jul 5, 2007, 10:37:02 AM7/5/07
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Stepping aside from the techie stuff for a moment - how many people
would judge their CRM implementation a success and would say their
organization are getting some ROI from it?
We're still in the early-ish stages of implementation. A lot of what
we had working on 1.2 (Integration stuff mainly) broke with version
3.0 and is being redeveloped.
Would be interesting to know how other people are getting on.
would judge their CRM implementation a success and would say their
organization are getting some ROI from it?
We're still in the early-ish stages of implementation. A lot of what
we had working on 1.2 (Integration stuff mainly) broke with version
3.0 and is being redeveloped.
Would be interesting to know how other people are getting on.
John C. Marx
Jul 5, 2007, 11:21:22 AM7/5/07
to
Prior to MSCRM we utilized Outlook (separate from everyone), Access, Act and
other applications to maintain our "relationships" with clients. No one knew
what the other was doing. Now that we have all of this inplace in a central
location and also tied directly in with SharePoint for managing our
documents I can say without a doubt that we're much more efficient and
communicate much more efficiently with our clients and even get reminded if
we don't communicate with some after a specific time.
other applications to maintain our "relationships" with clients. No one knew
what the other was doing. Now that we have all of this inplace in a central
location and also tied directly in with SharePoint for managing our
documents I can say without a doubt that we're much more efficient and
communicate much more efficiently with our clients and even get reminded if
we don't communicate with some after a specific time.
John
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John O'Donnell
Jul 5, 2007, 11:28:22 PM7/5/07
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I can name quite a few. In one case simply consuming data into CRM from
other systems has revealed over 5000 new qualified leads that had not been
actioned but were still valid contacts.
other systems has revealed over 5000 new qualified leads that had not been
actioned but were still valid contacts.
Every company judges ROI differently though, for example a ROI may simply be
being able to process data more quickly.
Be interesting to here other peoples thoughts on this.
==============================
John O'Donnell
Microsoft CRM MVP
Web - http://www.crowecrm.com
Blog - http://www.crowecrm.com/crowe/microsoft/crmblog.cfm
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