My friend just asked me an interesting question, is Microformats the 
right name for it? And I said yeah, that's what they are, small formats, 
standards. But thinking about it, it doesn't really describe what it 
does for a normal person. They don't know what a format means in this 
context, and exporting a long list of events out of some search results 
isn't necessarily even all that micro.
Just an idea, but maybe we could have a secondary name, and an end user 
facing site showing what you can do with these things. Obviously it will 
still be the Microformat movement, but we could develop something that 
is more like a specific product fitting the requirements of a certain 
market. I'm imagining it would mainly focus on hCard and hResume, 
possibly also geo and hReview, things that are useful to the same sort 
of people daily.
Comments?
(I don't mean to ignore all the other cool things MF can do, but I think 
they are all solutions to different problems.)
_______________________________________________
microformats-discuss mailing list
microforma...@microformats.org
http://microformats.org/mailman/listinfo/microformats-discuss
On 6/27/07, Thom Shannon <th...@ts0.com> wrote:
[...]
> Just an idea, but maybe we could have a secondary name, and an end user
> facing site showing what you can do with these things.
We could call it: "Intelligent Web Pages" or "Smart Web Pages"
Web pages that are "intelligent enough" or "smart enough" to "do stuff" :-)
-- 
    Charles Iliya Krempeaux, B.Sc. <http://ChangeLog.ca/>
                  All the Vlogging News on One Page
                         http://vlograzor.com/
-Alex
A lot of the power of MF reminds me of Smart Tags in Office XP, maybe we 
could look to the way that was marketed and some of the UI stuff it did 
was really good.
IntelliTags
Infolets
Infobits
Open Smart Tags? ;-)
Charles Iliya Krempeaux wrote:
> Hello Thom,
>
> On 6/27/07, Thom Shannon <th...@ts0.com> wrote:
>
> [...]
>
>> Just an idea, but maybe we could have a secondary name, and an end user
>> facing site showing what you can do with these things.
>
> We could call it: "Intelligent Web Pages" or "Smart Web Pages"
>
> Web pages that are "intelligent enough" or "smart enough" to "do 
> stuff" :-)
>
>
To take an idea from Charles, I think that IntelliSmart is a good 
description of them.
IntelliSmart Web Pages.
-- 
Paul Wilkins 
-Alex
While reflecting on this over lunch I came to similar conclusions.
Perhaps we should use terms that we already have and know, and call the 
pages Semantically Rich, or something.
-- 
Paul Wilkins 
I would suggest that uF aren't about the formating or the tagging. It's about the data.
Perhaps SmartData.
I'm not sure I like that, but it's sort of what uF does for you. Dumb data can't be heard/seen. Dumb data stuck in HTML is almost
useless for augmenting the browsing experience or assimilating into the semantic web.
SmartData is instantly available to apps in a way they can actually use. SmartData in HTML allows standard javascript and browser
plug-ins to do smart things.
For me, the question is what does the non-developer end-user perceive when they see the "SmartData" icon?  How does that relate to
their world? It isn't about the formatting or the HTML tags... Those are things that end-users don't really care about or even
conceptuallize.  
When Grandma visits MovieFone.com and it has a "SmartData" icon, I think maybe it will eventually make sense that clicking on the
icon lets her add that movie to her Outlook calendar...
Note also that I would say SmartData is any POSH that is understood by the client app in a smart way. uF are the broadest library of
POSH, but certainly not the only option.
SmartText might also work.
$0.02 worth of product branding.
-j
--
Joe Andrieu
SwitchBook Software
http://www.switchbook.com
j...@switchbook.com
+1 (805) 705-8651
I've thought about this before...I can see the specific microformats,
like hCard and hCal and hReview being public facing...and, in reality,
these are pretty descriptive. Maybe they just need some sort of iconic
marker (like RSS has)...which I think has been attempted before.
The one that could use a bit of massaging is XFN. FOAF, which is not a
nice spec, had a more generically used acronym.
As far as talking about Microformats under one banner, I don't know if
the distinction really needs to be made. i think that may be what POSH
was trying to say: use plain old semantic html...but even that is
talking to developers and advanced content producers.
Personally, I'd love it all to be invisible and have more tools for
non-expert content producers to input plain text into stuff that spits
out properly marked up pages and other tools (like browsers and plug
ins and sites) that consume these well-marked up pages properly.
It should look like magic. What's that Arthur C. Clarke quote about
technology and magic?
T
addresses
photos
blog posts (now)
videos
events
reviews
resumes
etc.
SmartData is nice for us, but all of you are still thinking like
developers ('cause, duh, you ARE developers!).
T
On 6/27/07, Tara Hunt <ta...@citizenagency.com> wrote:
> Although I heart the idea of language for non-experts, I'm wondering
> how public facing Microformats, as a general term, is.
>
> I've thought about this before...I can see the specific microformats,
> like hCard and hCal and hReview being public facing...and, in reality,
> these are pretty descriptive. Maybe they just need some sort of iconic
> marker (like RSS has)...which I think has been attempted before.
>
> The one that could use a bit of massaging is XFN. FOAF, which is not a
> nice spec, had a more generically used acronym.
>
> As far as talking about Microformats under one banner, I don't know if
> the distinction really needs to be made. i think that may be what POSH
> was trying to say: use plain old semantic html...but even that is
> talking to developers and advanced content producers.
>
> Personally, I'd love it all to be invisible and have more tools for
> non-expert content producers to input plain text into stuff that spits
> out properly marked up pages and other tools (like browsers and plug
> ins and sites) that consume these well-marked up pages properly.
>
> It should look like magic. What's that Arthur C. Clarke quote about
> technology and magic?
>
> T
>
-- 
tara 'miss rogue' hunt
co-founder & CMO
Citizen Agency (www.citizenagency.com)
blog: www.horsepigcow.com
phone: 415-694-1951
fax: 415-727-5335
This means that the tools people use to create their web pages will need to 
provide a mechanism for them to add microformat data to their content, 
without necessarily having to dig into the code.
So, first steps.
Select an area of text to be used as an hCard and click an hCard button
When an hCard area of text is defined, buttons become available to define 
different sections
Select text to be the persons name and click a name button
- if the name appears to be parsable as a fn, ask if the given name is one 
of a series of example formats
- if the name isn't a correct format, let them pick and choose which parts 
are what
Select phone number and click a phone number button
- if an appropriate type is not included with the selected phone number, but 
one is nearby, ask if that should be included as the type
> It should look like magic. What's that Arthur C. Clarke quote about
> technology and magic?
it's not rocket science that we're doing here, it's tougher - usability for 
the masses.
-- 
Paul Wilkins 
I agree.  I'm not sure why an end user would even want know.  Most people just
want to find that phone number, call their friend, and get on with their life,
or whatever it is they were doing.
Personally, I prefer the following, which I saw in someone's sig line 
recently: "if it's distinguishable from magic, it isn't sufficiently 
advanced."
In case anyone is curious what is going on with microformat UI design  
for Firefox 3, we are considering presenting microformatted content  
to the user with an icon in the location bar, similar to RSS (and  
possibly RSS and microformats will be grouped into a more generic  
"send data to application" icon, which was brought up in a different  
thread on microformats-discuss):
http://people.mozilla.com/~faaborg/files/20070204-detectionUI/ 
locationBarMenu.jpg_large.jpg
Additionally, when the user hovers the mouse over an area of the page  
that contains microformatted content, we will change the cursor to  
display the associated application (or a generic icon if no default  
has been selected):
http://people.mozilla.com/~faaborg/files/20070426-detectionUI2/ 
cursorChange.jpg
The mouse cursor change will also hopefully apply to file types and  
protocols (mailto:, webcal:, etc.)
> I've thought about this before...I can see the specific microformats,
> like hCard and hCal and hReview being public facing...and, in reality,
> these are pretty descriptive.
In our designs we avoid showing the user the microformat name, and  
focus on the associated application.  Instead of seeing "geo" or  
"adr" the user will only see "Google Earth" (or a generic picture of  
a globe if they haven't chosen an application yet, probably on  
microformat green).
Due to privacy concerns the browser can't expose the user's default  
applications to Web sites, so I think Web developers should be  
encouraged to design based on actions, not data.  A green button that  
says "Send to Calendar" is considerably more useable than a green  
button that says "hCal" (actually these are often red for some  
reason, http://microformats.org/wiki/icons).  Also, I personally  
think Web designers should be encouraged to use images instead of  
acronyms.  In addition to being more descriptive, they localize  
better.  Here are some I've been showing in various talks:
http://people.mozilla.com/~faaborg/files/20061213-fundamentalTypes/ 
fundamentalTypesStatic.jpg_large.jpg
-Alex
I haven't seen the Smart Tags stuff (where do I find it?)... could it be 
somehow adapted for use with microformats?
... or would a tool to convert between them be useful?
>Paul Wilkins wrote:
>> From: "Tara Hunt" <ta...@citizenagency.com>
>>> It should look like magic. What's that Arthur C. Clarke quote about
>>> technology and magic?
>>
>> it's not rocket science that we're doing here, it's tougher -
>>usability for the masses.
>>
>The Clark quote is "any sufficiently advanced technology is
>indistinguishable from magic."
Arthur C. Clarke, "Profiles of The Future", 1961 (Clarke's third law)
>Personally, I prefer the following, which I saw in someone's sig line
>recently: "if it's distinguishable from magic, it isn't sufficiently
>advanced."
        'In the first non-Asimov Foundation Novel, the emperor declares,
        "If technology is distinguishable from magic, it is
        insufficiently advanced." This is a paraphrase of Gehm's
        Corollary to Clarke's Third Law, "Any technology distinguishable
        from magic is insufficiently advanced." '
<http://en.wikipedia.org/wiki/Clarke's_three_laws>
hQuote anyone? ;-)
-- 
Andy Mabbett
> The Clark quote is "any sufficiently advanced technology is 
> indistinguishable from magic."
> 
> Personally, I prefer the following, which I saw in someone's sig line 
> recently: "if it's distinguishable from magic, it isn't sufficiently 
> advanced."
Corollary: any sufficiently advanced magic is distinguishable from
technology.
-- 
Toby A Inkster BSc (Hons) ARCS
[Geek of HTML/SQL/Perl/PHP/Python/Apache/Linux]
[OS: Linux 2.6.12-12mdksmp, up 7 days, 11:54.]
                        Long-Awaited Zeldman Article
         http://tobyinkster.co.uk/blog/2007/06/27/zeldman-in-time/
If Microformats should be given a more humane name then that would be 
something about semantics. Semanticdata perhaps - but it wouldn't make 
anyone happier I think because the only ones who would be interested 
would be those who already knows what Microformats is.
>> As far as talking about Microformats under one banner, I don't know if
>> the distinction really needs to be made. i think that may be what POSH
>> was trying to say: use plain old semantic html...but even that is
>> talking to developers and advanced content producers.
I agree wth Tara here also.
I concur on this line of thinking.  Microformats are the technological
name - my mum should never have to come across the term any more than
she should have to come across the term XML.  I think Operator does a
good job of hiding the term in that it simply shows what you can
actually do with data in the page (add this to my google calendar
etc.).  Therefore, uFs don't need a user-facing name - their
applications do.
> If Microformats should be given a more humane name then that would be
> something about semantics. Semanticdata perhaps - but it wouldn't make
> anyone happier I think because the only ones who would be interested
> would be those who already knows what Microformats is.
> >> As far as talking about Microformats under one banner, I don't know if
> >> the distinction really needs to be made. i think that may be what POSH
> >> was trying to say: use plain old semantic html...but even that is
> >> talking to developers and advanced content producers.
I've said it before, but I don't think there's any need to reiterate
what semantic HTML for is via *another* name, for developers. POSH is
bad enough.
-- 
Frances Berriman
http://fberriman.com
>microformat UI design for Firefox 3
>when the user hovers the mouse over an area of the page  that contains 
>microformatted content, we will change the cursor to  display the 
>associated application (or a generic icon if no default  has been 
>selected):
>
>http://people.mozilla.com/~faaborg/files/20070426-detectionUI2/ 
>cursorChange.jpg
>
>The mouse cursor change will also hopefully apply to file types and 
>protocols (mailto:, webcal:, etc.)
Firstly, your URLs aren't wrapping properly, in my mail client., Others' 
do. Is there anything you can do to fix that, or perhaps you could also 
use TinyURL or similar?
I hope that that behaviour will be user-configurable, so that it can be 
switched off if desired (I do think it should be on by default, to raise 
awareness).
>In our designs we avoid showing the user the microformat name, and 
>focus on the associated application.  Instead of seeing "geo" or  "adr" 
>the user will only see "Google Earth" (or a generic picture of  a globe 
>if they haven't chosen an application yet, probably on  microformat 
>green).
That default colour should change, if there's a green/ yellow/ blue 
background (for reasons of contrast) or a red background (red-green 
colour blindness is the most common type).
>Due to privacy concerns the browser can't expose the user's default 
>applications to Web sites, so I think Web developers should be 
>encouraged to design based on actions, not data.  A green button that 
>says "Send to Calendar" is considerably more useable than a green 
>button that says "hCal" (actually these are often red for some  reason, 
>http://microformats.org/wiki/icons).
Be aware also that WCAG and other accessibility guidelines speak against 
using colour alone to convey information.
>Also, I personally  think Web designers should be encouraged to use 
>images instead of  acronyms.
Amen!
>In addition to being more descriptive, they localize  better.  Here are 
>some I've been showing in various talks:
>
>http://people.mozilla.com/~faaborg/files/20061213-fundamentalTypes/ 
>fundamentalTypesStatic.jpg_large.jpg
Those look good, but I'd like to see them at the size at which they will 
be used.
The "contact" icon is good for a person, but what of the subject is a 
group, organisation, or venue? (differentiated by "fn org" instead of 
"fn")? A different icon should be used.
-- 
Andy Mabbett
Right, we need a general user facing way of describing microformat  
detection, in order to describe the various applications (like Web  
browsers, feed readers and extensions like Operator) that let the  
user take actions on microformatted content.  For instance, this  
description would finish the sentence "features of Firefox 3 include  
support for offline Web applications, private browsing, blocking  
malware, and __[user facing way of saying microformat detection]__"
...data detection?
...semantic browsing?
...data browsing?
...semantic data detection?
...semantic data browsing?
...semantic data navigating?
If Operator and Firefox 3 are in a category of uF enabled  
applications, what should that category of applications be called?   
Or another way of putting it:
Feed Readers :: RSS
______ :: microformats
-Alex
> Right, we need a general user facing way of describing microformat
> detection, in order to describe the various applications (like Web
> browsers, feed readers and extensions like Operator) that let the
> user take actions on microformatted content.  For instance, this
> description would finish the sentence "features of Firefox 3 include
> support for offline Web applications, private browsing, blocking
> malware, and __[user facing way of saying microformat detection]__"
>
> ...data detection?
> ...semantic browsing?
> ...data browsing?
> ...semantic data detection?
> ...semantic data browsing?
> ...semantic data navigating?
>
> If Operator and Firefox 3 are in a category of uF enabled
> applications, what should that category of applications be called?
> Or another way of putting it:
>
> Feed Readers :: RSS
> ______ :: microformats
>
Live Data [1]? Already used...
Wired Web
Wire Page?
Dynamic Pages?
Dynamic Data?
Smart Page (not bad, riffing off Smart Tags)
Applications add "Reader" (like Feed Reader) or "Processor" (like Word
Processor) or "Importer" (like address book, and actually describes
what is happening) or "Appliance"
Hmmm ... Smart Page Reader ...
Regards, etc...
[1] http://www.google.com/search?hl=en&q=%22live+data%22+microformats&btnG=Search
-- 
David Janes
Founder, BlogMatrix
http://www.blogmatrix.com
http://blogmatrix.blogmatrix.com
Personally, Smart Page and Reader bothers me the least.
How did the term "Feed Reader" turn up?  As is the microformats
principle, perhaps we should see what turns up naturally in the wild
as the way people describe such pages and go with that as a guide.
-- 
Frances Berriman
http://fberriman.com
NetNewsWire 3 reads hCards and hCalendars for example.
 But I kind of understand you because Firefox 3 and Operator are 
supposed to read with plugins and as such can read anything there's a 
plugin for, but it shouldn't replicate "feed readers" but rather 
something above "feed readers" which perhaps also includes them.
Wouldn't "metadata-enabled browser" be one possible description? All 
microformats that someones mum would be interested in would contain some 
kind of metadata - wouldn't it? Another description could be 
"semantically enabled browsing". Both those description should include 
RSS and other similar XML-namespaces containing metadata/semantics 
relevant to the browser.
/ Pelle
I want to be able to sell this to my clients, I want to show them this 
cool thing supported by the next generation of browsers that they can 
have in their websites too.
If you create a new term that is just a "slick" name for Microformats,
you should be prepared to completely do away with the term
"Microformats".  If a majority of people are calling it "Slick Name", I
don't see the need to use the term Microformats when talking among my
developer buddies.  I'm just going to call it "Slick Name".  Just my 2
cents...
-Mike
>this  description would finish the sentence "features of Firefox 3 
>include  support for offline Web applications, private browsing, 
>blocking  malware, and __[user facing way of saying microformat 
>detection]__"
>
>...data detection?
>...semantic browsing?
>...data browsing?
>...semantic data detection?
>...semantic data browsing?
>...semantic data navigating?
"data extraction"
Though it strikes me as odd that we expend efforts trying to raise 
"brand awareness" for microformats, then start top discuss renaming 
them...
We should think long and hard about whether that's a good idea.
-- 
Andy Mabbett
Agreed.  I'd prefer the approach of seeing what people who aren't us
want to do with them and call them, first.
-- 
Frances Berriman
http://fberriman.com
Microform
Microtag
It will be a subset of the full range of microformat standards but 
clearly part of the same thing.
Andy Mabbett wrote:
> In message <41F0355F-62DE-43C6...@mozilla.com>, Alex 
> Faaborg <faa...@mozilla.com> writes
>
>> this  description would finish the sentence "features of Firefox 3 
>> include  support for offline Web applications, private browsing, 
>> blocking  malware, and __[user facing way of saying microformat 
>> detection]__"
>>
>> ...data detection?
>> ...semantic browsing?
>> ...data browsing?
>> ...semantic data detection?
>> ...semantic data browsing?
>> ...semantic data navigating?
>
> "data extraction"
>
> Though it strikes me as odd that we expend efforts trying to raise 
> "brand awareness" for microformats, then start top discuss renaming 
> them...
>
> We should think long and hard about whether that's a good idea.
>
Also, from a user interface design perspective, we really shouldn't  
expose implementation-level terminology to end users.
-Alex
> Wouldn't "metadata-enabled browser" be one possible description?
Contact-aware browser;
Calendar-aware browser;
Geo-aware browser; 
etc...
-- 
Toby A Inkster BSc (Hons) ARCS
[Geek of HTML/SQL/Perl/PHP/Python/Apache/Linux]
[OS: Linux 2.6.12-12mdksmp, up 7 days, 15:49.]
                        Long-Awaited Zeldman Article
         http://tobyinkster.co.uk/blog/2007/06/27/zeldman-in-time/
_______________________________________________
>> --Andy Mabbett
I think better encouragement would come from putting energy into
creating tools, plug-ins, examples and tutorials for those people -
rather than trying to re-brand something that's already something else
re-branded.
--
Frances Berriman
http://fberriman.com
Maybe this is over simplistic but my mum understands "download".
That seems to me to be the most natural and ubiquitous term understood 
in the wild by all people today.
The option for a person to download and add a specific event, set of 
contact details etc. from a uF enabled page would seem to be an optimal 
outcome. Fundamentally, users are downloading that data first, then 
adding it to an application -- usually requiring an extra step to 
confirm that action in a dialogue box.
Seeing the uF or downloads icon then a list of available uF "downloads" 
to cherry pick from would also be easily understood and used.
All the best,
Jon Tan
Sorry, but this discussion seems absurd to me.
Microformats is a good name for developers. It encompasses a large  
range of different, mostly discrete and often unrelated data formats.  
It has nothing at all to do with user-facing exposure of that data.
No-one is ever (read: should ever) create a web browser with a ‘Get  
Microformats’ button other than as a developer testing tool. But the  
idea that we need some other name with ‘Super’, ‘Hyper’ and ‘Smart’  
in the name is verging on the hilarious.
Here's what should happen:
Developers will use a microformat in their page to describe reviews,  
addresses or calendar appointments. User agents will then expose them  
as… reviews, addresses and calendar appointments.
I cannot for the life of me see why we are trying to abstract useful  
functionality at a user-end with a nonsensical name like ‘Smart Data’  
when ‘Address’, ‘Event’ and ‘Location’ have served the English  
language very well so far.
Finally, an all-encompassing term for all microformats going to be  
useless to end users. Apart from the aforementioned abstraction of  
what the data really is and really should be used for, microformats  
are so varied that a generic term will be meaningless. XOXO and Geo?  
Branding them ‘Hyper Smart Data Enabled’ isn't going to help an end  
user any more than ‘microformat’. Exposing functionality where useful  
is. And that functionality doesn't need a µf.org endorsed name; the  
functionality should be named as appropriate, not the data format.
To draw a parallel: We do not ‘consume HTML documents’, we ‘read web  
pages’. Consumers of microformats will not ‘consume Smart Data’ they  
will ‘add contacts to their address books’, ‘print address labels’,  
‘find other employees of this organisation’ and ‘show a map of this  
location’. I would strongly discourage any implementer from trying to  
dress up simple functionality with a catch-all term. It will be  
utterly confusing users with yet another hunk of IT jargon.
Thanks,
Ben
/ Pelle
Agreed.  My mother doesn't often use (or even understand) terms like
semantic or meta-data or even extraction.  Download she gets.  She
knows it means she's taking something from a webpage and putting it
somewhere else. Simple.  How that's done she couldn't give a monkies
about and, frankly, should never HAVE to know.
> That seems to me to be the most natural and ubiquitous term understood
> in the wild by all people today.
>
> The option for a person to download and add a specific event, set of
> contact details etc. from a uF enabled page would seem to be an optimal
> outcome. Fundamentally, users are downloading that data first, then
> adding it to an application -- usually requiring an extra step to
> confirm that action in a dialogue box.
>
> Seeing the uF or downloads icon then a list of available uF "downloads"
> to cherry pick from would also be easily understood and used.
Agreed.  And no "re-branding" or user safe naming had to be done.  Why
invent problems that don't currently exist for users who want to
consume microformatted data?
Those who want to create pages with microformats and therefore your
"smart pages" are more-or-less two kinds of people - simple publishers
(like my dad and his blog, for example) or actual web developers like
ourselves.
The first kind of people don't want to (and shouldn't have to) touch
the mark-up so their publishing tools should be doing it for them and
the second kind ought to be able to cope with the term "microformats"
to describe what they are doing.
-- 
Frances Berriman
http://fberriman.com
Microformats are bits of human readable data tagged so that a machine
can do something with it.  Tagging is already a common expression of a
way of labelling content.  content being many things, microformats
being a way to tag many things.
So how about tag-aware?
Tim
---
http://informationtakesover.co.uk
-----Original Message-----
From: Ben Ward
Microformats is a good name for developers. It encompasses a large range
of different, mostly discrete and often unrelated data formats.  
It has nothing at all to do with user-facing exposure of that data.
_______________________________________________
We need a way to get across to people that content can be lifted out of 
pages and used in useful ways, when those pages support it. And people 
need to call it something. Maybe it should just be "Reusable Information".
"This information is reusable, click here to see how"
"Reuse this > Add to address book"
Well, microformats are one thing and XML is another so Microformat !=
XML. Or do you mean "Terminology-wise/linguistically can be used in
the same", in which case I ask "does anyone say 'this reads XML'" as a
_marketing_ term. We already have a perfectly good technical name for
microformats, i.e. "microformats".
On 6/28/07, Toby A Inkster <ma...@tobyinkster.co.uk> wrote:
> Contact-aware browser;
> Calendar-aware browser;
> Geo-aware browser;
> etc...
Because whatever term is invented, it will probably take 5 years to
get into people's heads. Having a pile of different terms won't make
this process any easier and will probably hinder/kill it.
On 6/28/07, Tim Hodson <hodso...@googlemail.com> wrote:
> Microformats are bits of human readable data tagged so that a machine
> can do something with it.  Tagging is already a common expression of a
> way of labelling content.  content being many things, microformats
> being a way to tag many things.
>
> So how about tag-aware?
Because microformats are _not_ tags.
-- 
David Janes
Founder, BlogMatrix
http://www.blogmatrix.com
http://blogmatrix.blogmatrix.com
As it should be: the "average reader" does not, and should not have to, 
care about Microformats, any more than they care about whether the site 
they're viewing is coded in HTML or Flash, or whether the image they're 
looking at is a JPG, a GIF or a PNG. They just care about being able to 
*do things with it*.
> We need a way to get across to people that content can be lifted out of 
> pages and used in useful ways, when those pages support it. And people 
> need to call it something. Maybe it should just be "Reusable Information".
"The new version of our browser will let you pull contacts and events 
out of web pages and into your address book and calendar."
What's wrong with that?
-- 
David Thompson
But it is impossible to have a meaningful or descriptive name that  
catches all microformats, let alone to an ‘average reader’. I'm also  
not sure which subset of journalists wish to write articles about the  
data formats themselves, but whose audience would balk at a reference  
to microformats.org.
Anyone writing for the average user would surely be writing in the  
context of browser functionality (as and when it ships: namely  
Firefox 3). And when referencing the functionality of those features,  
it makes most sense to use the terms ‘address’, ‘location’, ‘map’,  
‘event’, ‘appointment’, ‘contact’ or ‘business card’ and other such  
words. That's all microformats are to end users. We provide a  
standardised, digital form of those physical-world concepts. A  
journalist could write ‘Firefox 3 allows you to interact with  
business cards and events in web pages like never before, bridging  
the gap between the pages you read and other applications’. That is  
surely a gazillion times better than trying to encourage ‘Firefox 3  
ships with support for Hyper Data, which allows web pages to…’.  Such  
a generic and meaningless term not only adds nothing, but distracts  
from the real benefits of Microformat deployment (by which I mean all  
the name suggestions in this thread, not just my facetious overuse of  
the word ‘hyper’).
> We need a way to get across to people that content can be lifted  
> out of pages and used in useful ways, when those pages support it.  
> And people need to call it something. Maybe it should just be  
> "Reusable Information".
For the people who will be putting the data in the pages — developers  
— we have names. Yes, microformats and h* is all very techie, but  
that's perfectly acceptable for developers.
End-users don't need to know anything at all about _how_ or _why_  
their new browser functionality works, only that it's an awesome new  
feature that's going to improve their life.
Who is the group in the middle that this wooly new terminology is  
going to serve? I don't see it.
>Yeah, which is why I dont think we should throw away all that effort 
>but use it. Design a logo that echoes the MF logo, maybe even base the 
>name on it?
>
>Microform
>Microtag
Microcontent (which perhaps covers compound microformats, but not things 
like "rel")?
-- 
Andy Mabbett
What differs a microformat address from a usual address on a webpage? 
Well - the latter kan be read by computers but it's still the same 
address so it's still just a simple address. It adds nothing other than 
the possibility of the browser understanding and extracting it and it's 
the same with many XML-standards such as RSS - it adds data which the 
browser/computer can understand and extract.
If firefox needs a catchy phrase - then perhaps use "Increased ability 
to extract data from webpages" or something - because it's just as basic 
as that - no new names because a name is only useful for developers who 
needs to distinguish between methods - but the user doesn't care about 
the methods - they care about result!
/ Pelle
Why does this need a user facing name? Well it's going to be a very long 
time before microformats are truely ubiquitous, so websites may want to 
announce their support for this functionality. A lot of people will want 
plugins until their preferred browser catches up (I'm looking at IE) how 
do they know what plugin to get to use the data in these pages?
"This site supports Reusable Data, get a Reusable Data add-on for your 
web browser to save typing things out"
>> We need a way to get across to people that content can be lifted out 
>>of  pages and used in useful ways, when those pages support it. And 
>>people  need to call it something. Maybe it should just be "Reusable 
>>Information".
>
>"The new version of our browser will let you pull contacts and events 
>out of web pages and into your address book and calendar."
>
>What's wrong with that?
It doesn't tell people why it will work on some sites and not others; or 
that there's a way they can change the pages they publish to make the 
content available is such a way.
We *do* need some sort of label, to tell people that this is something 
new.
-- 
Andy Mabbett
So whats the thing called, micro-what? or "Resuable Data" (with the MF 
icon!)
Andy Mabbett wrote:
> In message <4683C072...@fatbusinessman.com>, David Thompson 
> <microf...@fatbusinessman.com> writes
>
>>> We need a way to get across to people that content can be lifted out 
>>> of  pages and used in useful ways, when those pages support it. And 
>>> people  need to call it something. Maybe it should just be "Reusable 
>>> Information".
>>
>> "The new version of our browser will let you pull contacts and events 
>> out of web pages and into your address book and calendar."
>>
>> What's wrong with that?
>
> It doesn't tell people why it will work on some sites and not others; 
> or that there's a way they can change the pages they publish to make 
> the content available is such a way.
>
> We *do* need some sort of label, to tell people that this is something 
> new.
>
> Oh and non-experts/non-developers don't talk about data (or content,
> really), they talk about:
>
> addresses
> photos
> blog posts (now)
> videos
> events
> reviews
> resumes
> etc.
>
> SmartData is nice for us, but all of you are still thinking like
> developers ('cause, duh, you ARE developers!).
>
> T
You're right, they don't talk about "data" they talk about objects,  
and a wide variety of them at that.
They don't talk about CSS or Table-less design, or semantic markup,  
or flashobject embeds
Microformats do a *lot* of different things, and they're going to do  
more. I don't think we need a "pretty" outward facing name because  
frankly there isn't one name that would represent all the things  
being done, and I think most of the scenarios should be transparent  
anyway
Have hAtom in the page? just lump in in with the existing feed  
handling mechanism
Have contacts embedded in the page? Well then you'll want the user to  
"Export Contacts"
Using XFN? "Check for shared friends?"
rel-tag? maybe save the tags behind the scenes when the page is  
bookmarked!
We don't need to invent a new name just so we can present a web  
surfer with a dialog that says "Do you want to save this  
SuperUltraMarkup Event?"
That's just my dollar and a half
-- 
[ Chris Casciano ]
[ ch...@placenamehere.com ] [ http://placenamehere.com ]
-----Original Message-----
From: Thom Shannon
yes, it's a "thing", it's different. FF3 can't just add any address you
see to your address book, its a specific kind of address that just looks
the same, and you need a browser or plugin or something that understands
that specific "thing"
_______________________________________________
I'm still not sure there's anything there that can't be served with  
the term ‘rich web page’ or ‘semantic web page’ — two terms already  
in use. What is the semantic way to mark up a business card? hCard.
If some reference to the page specifics is required in documentation  
somehow, does ‘microformatted content’ or ‘microformatted web page’  
not suffice?
Ben
Does anyone have any ideas how we could design some research to try and 
answer this? Some scenarios we could user test would be the difference 
between a page with MF and a page without for a user with an MF 
supporting browser but no concept of MF. And a user without an MF 
consumer coming across a page encouraging them to get one.
I'm normally pretty quite on this list because I'm more of a usability
and front end designer than a programmer.  I thought I'd chip in my
$0.02 though because this is such an interesting discussion.
I agree that the average user needs to be able to call this new
browser ability something.
I think they will most understand it if it is associated with what
they can do with it "download this contact" but that we need a generic
name because they need to be able to understand why it doesn't work on
all contacts all the time.
I'm not sure it's the job of this community to come up with that name
and, in fact, I think we are all too geeky and too familiar with the
idea.  It needs to be something totally unrelated to what we call it.
I think including the words "micro" "format" "semantic" "data" and
"tag" should not be included.
The idea of researching is a great idea!
This is a very small sample size but, well, I called and asked my Mum
what she would call it.  Well I called and asked her if she could
click on a address or an event and add it to her address book or
calendar what she'd call it.  And then asked her how she'd word it if
she was trying to write the slogan for the web browser.
First she said she'd call it "neat" which is a good sign all this work
will be very well received by non geeks ;)  So don't miss this chance
to pat yourself on the back ;)
More seriously she said she'd call it "instant updates".  "Instantly
update your calender with this event." which doesn't meet the
requirement for a name that explains why it only works some time.
My point here is that she used none of the words have come up in our
discussions and that we should engage people from outside the
community when trying to make this decision.
As a side note: I don't think the idea of calling it "neat
information" is that bad actually.  Neat implies that the data is tidy
or well arranged (even semantic) and that it can do something cool.
Information that isn't neat can't do the same things ;)
Thanks,
-Stephanie.
Maybe we can start a wiki page to gather this info?
Can I say again that I think this only applies to a small number of MFs, 
mainly hCal and hCard. Unless anyone else thinks different?
http://www.w3.org/TR/html401/struct/text.html#edef-Q
-ryan
> On 28/06/07, Thom Shannon <th...@ts0.com> wrote:
>> Exactly! We need a brand and a website that introduces people to the
>> concept, tells them where to get the plugins or the right browsers  
>> and
>> possibly encourages them to put pressure on their web guys to  
>> implement
>> them, "Want x's on your site? Then use Microformats"
>
> I think better encouragement would come from putting energy into
> creating tools, plug-ins, examples and tutorials for those people -
> rather than trying to re-brand something that's already something else
> re-branded.
I couldn't agree more. I think this discussion is rather unproductive  
for this community. Just build the tools, design them well and get  
people to use them. If you never use the word 'microformat' in your  
application, that's fine. No harm, no foul, no need to build a new  
brand.
-ryan
>On Jun 28, 2007, at 1:37 AM, Andy Mabbett wrote:
>> hQuote anyone? ;-)
>
>http://www.w3.org/TR/html401/struct/text.html#edef-Q
http://en.wikipedia.org/wiki/Emoticon
-- 
Andy Mabbett
/ Pelle
Fair enough, several other people have made this point as well.  We  
are always open to feedback about microformat detection in Firefox 3,  
so if anyone has any comments, please feel free to post them to this  
list or email me directly.
> FF3 perhaps shouldn't call it something
The menu which contacts, addresses and locations are listed under  
will need some form of name.  Also, journalists will probably want a  
feature name in press briefings and when they make product comparison  
tables, etc.  We aren't likely to call it SuperHyperMetaMagic, but we  
are going to need to call it something.
> Everybody can choose their own name and it will - by the power of  
> web 2.0 which microformat is very much a part of - become a good  
> word in the end.
Mozilla's user experience team is going to continue brainstorming the  
best way to expose microformat detection to end users, along with the  
rest of the mozilla community.  I'll post updates to this list from  
time to time, and it will be interesting to see what interfaces and  
names other people come up with as well.
-Alex
The RSS feeds are accessed in the browser through the feed button.
So it makes sense that the microformat data should be accessed through the 
data button.
I do like data, it's concise and is easy to explain.
Q: What kind of data can I get from the data button?
A: Contact details, calender entries, geographic locations, . . .
Q: Does the data button always get the information?
A: No, only when the page author has specially marked out those parts of the 
page.
-- 
Paul Wilkins 
>> Probably none of us here is the right ones to decide something like
>> this...
> 
> Fair enough, several other people have made this point as well.  We
> are always open to feedback about microformat detection in Firefox 3,
> so if anyone has any comments, please feel free to post them to this
> list or email me directly.
> 
>> FF3 perhaps shouldn't call it something
> 
> The menu which contacts, addresses and locations are listed under
> will need some form of name.  Also, journalists will probably want a
> feature name in press briefings and when they make product comparison
> tables, etc.  We aren't likely to call it SuperHyperMetaMagic, but we
> are going to need to call it something.
Perhaps that is right way to capture this issue then, as a *user-interface*
issue.
Alex, go ahead and add a description and labeling of this issue to:
http://microformats.org/wiki/user-interface
along with the evidence/needs you cited (e.g. number/source of journalists
that have requested a name for microformats features in order to talk about
them).
>> Everybody can choose their own name and it will - by the power of
>> web 2.0 which microformat is very much a part of - become a good
>> word in the end.
> 
> Mozilla's user experience team is going to continue brainstorming the
> best way to expose microformat detection to end users, along with the
> rest of the mozilla community.  I'll post updates to this list from
> time to time, and it will be interesting to see what interfaces and
> names other people come up with as well.
I'd definitely suggest adding thoughts and ideas to the 'user-interface'
page on the microformats wiki so that these issues (and brainstorms) raised
here on the list aren't lost to the pile of email.
Thanks,
Tantek
The thunderbird developers have been asking about microformats, so  
they are definitely looking into it.  Previous discussions have been  
about hCard, but other formats could of course be sent in HTML emails  
as well.  Mozilla is adding microformat detection to our rendering  
engine, so any Gecko-based Web browser will be able to leverage our  
microformat parsing (Camino, Flock, etc.)
-Alex
awesome!
will there be authoring tools in Thunderbird too?
I've been looking for years for some easy-to-use authoring software to 
suggest to media publicists to embed machine-readable events data in those 
html emails they keep sending me!
Will it be able to create combined hcalendar/adr/hcard for event data so 
that the city/country of the event can be marked up?
/ Pelle
-Alex
I would suggest that attachments are definitely a bad idea. They imply opening or saving a completely separate document/file and
are, as you state, "danger" waiting to happen.
LiveData
HyperData
SmartData
WebData
MagicData
LiveBits
HyperBits
SmartBits
WebBits
MagicBits
Bits being a combination of both bits/bytes and tidbits.
Someone somewhere is going to name this thing. It might be a journalist. It might be FF. It could be a blogger.
The idea that there is data embedded in a web page that the browser can consistently interact with beyond the hyperlink is new.
Especially when that embedding and the interactions are consistent across many many webpages, but not all web pages.  Users will
name it something. I think people understand "data" but rarely have a need to speak of data generally--we talk about contacts or
events or people or reviews.  
But when "my brain is full": it's got too much stuff. Too much data. I think people get that. Data is generalized digital bits in
some way that's useful. hCards, hCalendars, GEO, XFN and other uF or POSH generalize to data. Semantic data.
Of course, "bookmarks" were a pretty innovative metaphor.  Perhaps there is something completely different that works. Maybe
something from tidbits. Or morsels...
Anyway, good luck. I expect you might have more luck with the FF crew.
-j
--
Joe Andrieu
SwitchBook Software
http://www.switchbook.com
j...@switchbook.com
+1 (805) 705-8651
The interface model doesn't necessarily have to actually match the  
implementation model, but yeah, I'm still not a huge fan of the  
attachments idea.
Some other interface specific names I've been thinking about
"Pointers" for: http://tinyurl.com/278y8g
"Hyperlayers" for: http://tinyurl.com/26mqf3
(or "layers" for short)
Both of those names have previously been shot down inside Mozilla,  
ironically enough because some people felt that the interface-level  
name should emerge out of the microformats community.  In the past  
Web browsers have lagged far enough behind the evolution of the Web  
that names have already been established (like with Feeds).
-Alex
Can't it be kept simple? Does it have to be a new name - couldn't it 
rather be a description of an action - like data extraction? (Don't know 
if thats the right spelling though)
That would tell what it does and it would be less PR-like and more 
"honest"(?) - it's just plain simply describing what this new thing does 
and that's what I think is most important. Keep it simple.
> Both of those names have previously been shot down inside Mozilla, 
> ironically enough because some people felt that the interface-level 
> name should emerge out of the microformats community.  In the past Web 
> browsers have lagged far enough behind the evolution of the Web that 
> names have already been established (like with Feeds).
Well - that is ironic :) Perhaps the "real" place for this would be 
among the comments on a YouTube-movie featuring this in action or in 
blogosphere? But that does however not stop us from having this 
discussion...
Yeah, maybe just name the button/menu "Send Data."  I think the  
sending is probably more important than the extraction.
-Alex
Could you call the functionality sendable data? Or maybe go back to my 
earlier suggestion of reusable data?
> Someone somewhere is going to name this thing. It might be a journalist.
> It might be FF. It could be a blogger.
It might be Joe Andrieu...
> The idea that there is data embedded in a web page that the browser can
> consistently interact with [...]
"Embedded Data"   +1 for Bob Jonkman
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