http://mashable.com/2012/10/02/ew-has-smartphone-inside/

Better go find these quick; they didn't make many!

***

They told us, but we did not believe them: The Oct. 5 print edition of
*Entertainment
Weekly*, which features a one-of-a-kind digital ad running video and live
tweets, actually has a smartphone inside of it. A real, full-sized 3G
cellphone *inside a print magazine*.

The digital ad is designed to promote the CW network’s fresh lineup of
action shows (*The Arrow* and *Emily Owens, M.D.*) and, when you open the
magazine to the ad, the small LCD screen shows short clips of the two shows
and then switches to live tweets from CW’s
Twitter<http://mashable.com/tag/twitter>account.

When we spoke to CW representatives earlier this
week<http://mashable.com/2012/10/02/twitter-entertainment-weekly-ad/>,
they did tell us that “the ad is powered by a custom-built, smartphone-like
Android <http://mashable.com/follow/topics/android/> device with an LED
screen and 3G connectivity; it was manufactured in China.” This is all
true, though the device is far more than just “smartphone-like.”

During our teardown, we discovered a smartphone-sized battery, a full
QWERTY keyboard hidden under black plastic tape, a
T-Mobile<http://mashable.com/follow/topics/t-mobile/>3G card, a
camera, speaker and a live USB port that will accept a mini USB
cable, which you can then plug into a computer and *recharge the phone*. We
could also see from the motherboard that the smartphone was built by
Foxconn<http://mashable.com/follow/topics/foxconn/>.
You may have heard of it.

Once we extracted the phone from its clear plastic housing (which was
sandwiched between two rather thick card-stock pages), we were able to use
a screw driver to close the open contacts on the touch pad and access the
on-screen Android menu, which has a full complement of apps. It wasn’t
easy, but we even made a phone call.

That’s right, there’s nothing wrong with this phone, other than it being
old, under powered and partially in Chinese. Oh, yes, and the fact that
it’s jammed inside a print magazine.

*Mashable* Senior Tech Analyst Christina
Warren<http://mashable.com/author/christina-warren/>,
who assisted in our teardown, did some research (including using the number
on the motherboard) and is now fairly certain that guts come from this $86
ABO smartphone.<http://www.bluelans.com/new-abo-3g-qwerty-google-android-os-smart-pho...>Don’t
worry, it’s unlikely that it cost the CW anywhere near that much.

*Entertainment Weekly* is only producing 1,000 of these digital
advertising-enhanced issues, so if you want a nearly free smartphone that,
with a good deal of nudging, actually works, you better run, not walk, to
your nearest newsstand.