FTC Leaning Toward Do-Not-Track List for Online Ads — eCommerce-Guide.com
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Kara Andrade
Sep 9, 2010, 1:58:32 PM9/9/10
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FTC Leaning Toward Do-Not-Track List for Online Ads
By Kenneth Corbin
July 28, 2010
As it prepares a major report with guidelines for protecting consumer privacy online, the Federal Trade Commission is mulling a simple mechanism that would allow users to opt out of behavioral tracking across the Web, the head of the agency told a Senate panel on Tuesday.
FTC Chairman Jon Leibowitz said the system would be similar to the Do-Not-Call registry that enables consumers to shield their phone numbers from telemarketers.
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By Kenneth Corbin
July 28, 2010
As it prepares a major report with guidelines for protecting consumer privacy online, the Federal Trade Commission is mulling a simple mechanism that would allow users to opt out of behavioral tracking across the Web, the head of the agency told a Senate panel on Tuesday.
FTC Chairman Jon Leibowitz said the system would be similar to the Do-Not-Call registry that enables consumers to shield their phone numbers from telemarketers.
To Read More =>
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