SEIU Hiring Communications Coordinator for Hispanic Media/Washington D.C.

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Jan 7, 2011, 10:10:20 PM1/7/11
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SEIU JOB DESCRIPTION

Job Title: Communications Coordinator for Hispanic Media /
Washington D.C.

To Apply: Email cover letter and resume to :
res...@seiu.catsone.com

Purpose:

Directs strategy and manages media relations for positioning SEIU
members, campaigns and leaders in Hispanic media outlets. Builds
relationships with International and local union communications staff
and leaders to develop and coordinate public relations, media
relations and general communications support for outreach to Hispanic
media.


PRIMARY RESPONSIBILITIES: (Any one position may not include all of the
specific duties and responsibilities listed. Examples provide a
general summary of the work required and should not be treated as a
total and complete list of expected duties to be performed by
employees in the classification.)

· Manages strategy and outreach to generate positive Hispanic
media coverage of the union’s members, goals and campaigns.
· Initiates and develops working relationships with Hispanic
media journalists.
· Coordinates with lead communications staffers on Issue
Campaigns and on Strength and Growth Campaigns to frame and craft
campaign messages that will resonate with Hispanic audiences.
· Coordinates with the various divisions and programs of the
union to develop stories to pitch to Hispanic media outlets.
· Conducts spokesperson training for SEIU members, leaders and
allies in relation to interviews with Hispanic media.
· Manages campaign event communications – strategy, message,
look and feel, materials, marketing, media outreach, event flow and
agenda.
· Oversees work of communicators within locals to ensure high
quality standards, best practices, and consistency of message in
relation to outreach to Hispanic media.
· Manages targeting and placement of paid advertisements in
Hispanic media to support various campaigns and political action.
· Provides background briefings for International and Local
Union Officers, field staff and union members.
· Performs other duties as required to assist the
International Union.

Contacts:

Must be able to represent the International Union with local leaders,
members, staff, and outside organizations utilizing independent
judgment and a high level of professionalism.

Interfaces with high level organizational and external contacts,
including:
· SEIU members, officers, division leadership, International
senior staff, project and program managers, field, political, and
organizing directors, local union officers and staff.
· External: news media, politicians, government officials,
partners and allies.
· Vendors: design and production companies, consultants,
pollsters, freelancers, video and multi-media producers, advertising
agencies.

Ensures that sophisticated choices are made about appropriate vendors
and support services.


Direction and Decision Making:

Reports to the Managing Director of Communications and works with
extreme independence.

· Must have demonstrated ability to manage own work and work
of others with light supervision.
· Requires a high level of judgment and ability to take
initiative and work independently.
· Must use a high level of judgment and discretion in all
areas of work. Must maintain a high level of confidentiality in
handling SEIU affairs.
· Must be able to work with International and local union
elected leaders and senior staff in complex and sometimes politically
sensitive situations.
· Must be able to act and organize time with extreme
independence.
· Must be able to handle multiple “priority” projects
simultaneously and set and meet deadlines.


Education and Experience:

Bachelors degree in communications or related field. Five to eight
years of related work experience or a combination of education and
experience that would provide for the following knowledge, skills and
abilities:

· Fluency in Spanish required (verbal and written).

· Excellent writing, verbal, and analytical skills.

· Experience developing relationships with journalists and
placing stories in U.S. Hispanic media outlets.

· Thorough knowledge of community-based news organizations in
the United States.

· Thorough knowledge of print, broadcast and electronic media
systems.

· Thorough knowledge of media relations and public relations
strategies.

· Knowledge of unions or other advocacy organizations.

· Skill in the use of online public relations management
software.

· Skill in the use of personal computer including Microsoft
Office Suite.


Physical Requirements:

Work is generally performed in an office setting, but job may require
work in the field or in other settings to perform the tasks required
to complete assignments. Must be available for frequent travel with
overnight stays. Long and irregular hours.



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