EMPLOYER: Advance Illinois
LOCATION: Chicago, IL
EMPLOYMENT TYPE: Full time
COMPENSATION: Salary is commensurate with experience
Goals for the position: 1.To design and implement a digital engagement
campaign to inform the public about the Common
Core State Standards and their likely impact in Illinois. 2. To expand
Advance Illinois online presence and database.
ADVANCE ILLINOIS (www.advanceillinois.org) is a nonprofit, nonpartisan
organization founded to be an independent
voice for education reform. The mission of Advance Illinois is to
advocate for a public education system that prepares
all students to be ready for work, college, and democratic
citizenship. We provide objective research and data about the
state of education in Illinois, solicit education stakeholder input
and develop and forward a comprehensive education
policy agenda.
One of the most important ways to ensure that we are preparing our
kids to graduate from high school ready for college or
career is to set clear, high standards for what they must learn. That
is why Advance Illinois is planning a communications
campaign to support the introduction of the Common Core standards to
our classrooms.
The Common Core standards (www.corestandards.org) were developed by
chief education officials from states around
the country to do just that. Voluntarily adopted by 45 states, these
standards will create a consistent learning framework
for schools in math and language arts (standards are being developed
in other subjects). Rigorous enough to meet the
requirements of a 21st century education, they will also make it
possible to compare how students are performing across
states as children will have uniform standards to meet.
Yet, it will not be an easy transition. While critical to long-term
success, there will be a ramp up period as students,
parents and educators adjust to the new higher standards.
The goals of the communications campaign are to:
Educate families, educators and the media about the Common Core in
an effort to;
Create buy-in and encourage robust implementation;
Encourage families to stay the course during what may be a difficult
transition to the new standards.
PRIMARY DUTIES AND RESPONSIBILITIES:
Collaborate with the Communications Director to develop a digital
engagement strategy for the Common Core campaign and ongoing Advance
Illinois communications
Develop and support technical aspects of the campaign
Draft or locate content for the selected communications vehicles
Manage online communications calendar and make strategic decisions
about the type and frequency of communications
Identify opportunities to expand the scope of social media campaigns
and engagement
Monitor online metrics to determine audience demographic trends,
preferred content and to identify opportunities for further engagement
Review campaign reports and provide analysis on results
Participate in communications planning meetings
Maintain content (text, images, video, calendar of events, etc.)
Update all Advance Illinois content as requested by internal
departments.
Initiate ways for the Advance Illinois sites to interact with other
communication vehicles (social media tools, ecommunity, etc.)
Work with vendors and contractors as necessary to complete projects.
Maintain site security, including controlling user access
Maintain all company domain names and hosting accounts.
QUALIFICATIONS:
Required: Track record of creating and implementing successful digital
engagement campaigns, public relations experience, strong writer
Education: Bachelor's degree or equivalent work experience.
Track record of experience creating and implementing successful
digital engagement campaigns
Proficiency in email and social media marketing best practices
Strong writing and content development skills, especially the
capacity to develop concise, persuasive email and social media copy
and content
The ability to analyze response data and make recommendations to
improve results
Experience with website Content Management Systems database
management, and list segmentation.
Enthusiasm for emerging technologies as tools for social change
Ability to manage multiple projects and stay on task
Strongly preferred:
Knowledge of education reform or other experience in education
Basic understanding in HTML and/or CSS
Additional skills in online advertising, design, video, basic
programming, analytics, or mobile technologies are a plus.
To apply: Submit a resume and cover letter to:
fellows...@advanceillinois.org. All submissions will be acknowledged
and
you will be contacted if you are selected for an interview.
Advance Illinois is an equal opportunity employer with a commitment to
engaging the skills and leadership of people of
color, low-income persons, LGBT persons, differently-abled people, and
other people from diverse backgrounds. People
from these and other historically marginalized backgrounds and
communities are strongly encouraged to apply.
