Direct Web Traffic not necessary through Homepage

[ejapan office]

During a pitch meeting last week, the client who we were pitching for
was shocked that not everyone who arrives to their websites comes via
the homepage. We tried to explain that this is because users are
either directed to pages from search engines or dedicated landing
pages which are designed for specific purposes. She just didn’t
believe us.

So afterward the meeting we did some analysis of websites we’ve built
recently in Google Analytics and the writing was on the wall. The
majority of websites we’ve built the users arrive via a search query
in a search engine and they arrived directly to the relevant page of
the site. Others arrived by direct links in advertising, widgets,
email newsletters, RSS feeds and directly from websites which linked
to them.

So what does this mean? Well from a design perspective it means that
no matter where the user arrives they need to be able to navigate to
other parts of the site easily, either by navigation or by search.
Sure a user may visit the homepage of the site during their visit, but
it means that you need to communicate effectively on every page and
not just the homepage. This also means that users need to be able to
sign up to the site or newsletters from all pages.

Our web design team is highly skilled at understanding the target
audience and how to help navigate them to the right location on your
site. If you’re unhappy with your current design and feel you need to
provide users a better user experience, then please contact us and
we’ll help you through our process.

JPstream Internet Services in Japan
http://www.jpstream.net