TOURISM MARKETING
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harshr...@gmail.com
Jan 16, 2009, 12:22:37 PM1/16/09
to International Tourism & Travel
In tourism the customer (tourist) experiences the product and the
total environment surrounding that product is integral to the
experience.Take for example agra as destination.The attractions there
include the famous Taj Mahal, Fort sikandra and fatehpursikri,etc. The
tourists come to see these attractions but they also experience the
condition of roads,pollution,garbage,beggars,touts and shopping
malpractices.On the other hand,those in the informal and small scales
sector often have negative perceptions about tourists. The result is
that an excellent tourism attraction becomes a bad experience. Thus,in
the marketing terminology the tourism product has to be designed,
developed and maintained taking into account all the factors.
view my complete profile
www.harshraj09.blogspot.com
total environment surrounding that product is integral to the
experience.Take for example agra as destination.The attractions there
include the famous Taj Mahal, Fort sikandra and fatehpursikri,etc. The
tourists come to see these attractions but they also experience the
condition of roads,pollution,garbage,beggars,touts and shopping
malpractices.On the other hand,those in the informal and small scales
sector often have negative perceptions about tourists. The result is
that an excellent tourism attraction becomes a bad experience. Thus,in
the marketing terminology the tourism product has to be designed,
developed and maintained taking into account all the factors.
view my complete profile
www.harshraj09.blogspot.com
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