Today, we're excited to announce a set of new features in Google Friend
Connect that let website owners get to know their users, encourage
users to get to know each other and personalize their site content,
including Google ads. We've just integrated AdSense with Google Friend
Connect, giving publishers the option to show ads that match visitors'
interests.

When you log in to your Google Friend Connect account, you'll notice a
new "Interests" section where you can create a list of questions for
users to answer, either as part of your website's registration process
or via a poll gadget on the site itself. For instance, if you have a
website for guitar enthusiasts, you might ask users to share their
preferred brand of guitar, the last concert they attended, their
favorite guitar artist, and so on. The details users share are added to
their Friend Connect profiles and made publicly available, enabling
users to learn more about each other.

These details also allow you to display more relevant ads that match
the interests users share. From the "AdSense" section of your Friend
Connect account, you can either create new ad units that take users'
interests into account or choose to enhance existing ad units on your
website.

Please keep in mind that this new integration of AdSense and Friend
Connect is separate from interest-based advertising -- the ads in
Friend Connect will be matched to your content and the information
users have chosen to share publicly with each other.

You can learn more about all the new features on our announcement on
the Google Social Web Blog.

Posted by Mussie Shore - Product Manager, Google Friend Connect

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Posted By Inside AdSense Team to Inside AdSense at 11/04/2009 10:35:00
AM