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Extending the "Ads by Google" label to more ads
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Inside AdSense Team  
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 More options Oct 15, 12:21 pm
From: Inside AdSense Team <inside-adse...@google.com>
Date: Thu, 15 Oct 2009 09:21:42 -0700 (PDT)
Local: Thurs, Oct 15 2009 12:21 pm
Subject: [Inside AdSense] Extending the "Ads by Google" label to more ads
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You've probably noticed the "Ads by Google" label that appears with ads
on your site -- we display this label because we want users to have an
awareness and understanding of the ads they see online and where they
come from.

As more and more advertisers use rich media ad formats, such as Flash
and interactive ads, we want to provide the same benefit to users for
those ad formats. So today we're starting to add the "Ads by Google"
message to rich media ads in a way that's unobtrusive to the ad
creative and your site, but as user-friendly as our current "Ads by
Google" notices on other ad formats.

You'll soon notice a small "i" (for "information") icon overlay in the
bottom right-hand corner of these ads, which will expand when the user
hovers over it. This was specially designed for rich media ads. This
new message will appear on ads created by AdWords advertisers, and will
show up on your website's standard AdSense ad units.

Just like before, users who click on the "Ads by Google" label will be
taken to a page where they can learn more about online advertising and
the ads they've just seen. Our tests of this new message format on rich
media ads showed that they provided information to users without
affecting ad performance.

Posted by Robby Stein - AdSense Product Marketing

--
Posted By Inside AdSense Team to Inside AdSense at 10/15/2009 09:21:00
AM


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