As smartphones and tablets become more and more popular, your websites are  
being viewed on a wider variety of devices - with different screen sizes  
and features. We've recently discussed the importance of having mobile  
friendly sites and the best ways to monetize them, and also just released  
Custom Search Ads for Mobile to help you take advantage of this trend. As  
part of our focus on helping you monetize your content across all screen  
sizes, we'll soon also be improving the way ads appear on different devices.

We're making our text ads smarter and will soon display them differently so  
they perform optimally depending on where users are viewing them from:  
computers, tablets, or smartphones. The best part is that our ads do the  
right thing automatically - without any changes required to your web pages  
- by detecting what device your web page is being viewed from.

With this change, we're taking advantage of the unique features of mobile  
devices to deliver more engaging, better-performing ads. Since the screens  
are smaller, we're reducing the number of ads per ad slot and increasing  
the size of the text to make them more legible and noticeable.

We're also providing a big button on each ad to make it easy for users to  
select the ads using a touch screen. Here's how the 728x90 leaderboard will  
appear differently on the different platforms.

Desktop

Tablet

Phone

We're continuing to look for ways to improve ad performance for publishers,  
no matter what size screen your users are accessing your site from. Stay  
tuned to Inside AdSense for more updates.

Posted by Priya Gupta, Mobile Ads Engineering

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Posted By Inside AdSense Team to Inside AdSense at 1/13/2012 09:00:00 AM