Indian PR Forum Google Group

Re: {Indian PR Forum} Re: Public Relations in India – Evolving but Confused

omar...@gmail.com (Freddy Castro) — Fri, 01 Jun 2012 15:55:06 UT

I feel...

The most important learning / training / mentoring effort in PR should be to make a distinction between what's news and what's not, and how to best & tactfully make this point to clients or management team members. This should be the primary focus of training in PR be it in an Agency or corporate environment. True sense and understanding of what is news(worthy) will ultimately earn us respect from journalists as well as all other stakeholders. Until then, we will always remain vulnerable to pressures dictated by clients or marketing teams.

Re: Public Relations in India – Evolving but Confused

mail...@gmail.com (Mission Mumbai) — Fri, 01 Jun 2012 13:51:34 UT

Excellent thought Vikram!
In fact, I must tell you that we take pains in explaining to
new joiners right from the basics of PR. I personally tell them not to
forget the text book definition of PR - Deliberate, Planned and Sustained
effort - to learning the art of multi-tasking. Agency PR is all about

Articles/Case Studies for OEM UPDATE

shubhojeet...@gmail.com (subhajit roy) — Fri, 01 Jun 2012 08:37:10 UT

Dear Friends,

Greetings from OEM UPDATE magazine.

We are looking for authored articles/case studies on following topics for
publishing in July 2012 issue:

1. Implementation of IT solutions in industrial manufacturing facilities
2. Application of PLC in manufacturing
3. Role of ERP in industrial manufacturing

Re: {Indian PR Forum} Media Update

v.kuma...@gmail.com (Vikas Kumar) — Fri, 01 Jun 2012 07:46:12 UT

It's a rumor. He is not moving to Scotland.

--
Vikas Kumar
+91 9811054648

[link]
[link]
[link]
Skype ID: vikas_kumar83

May 2012 issue of Ezine PreSense

prpo...@gmail.com (Prime Point Srinivasan) — Fri, 01 Jun 2012 10:16:11 UT

dear friends

We are pleased to release the May 2012 issue of ezine.

*Nation and history*

This edition brings out the interesting aspects of 60th Anniversary of
Indian Parliament, Pokran II and the circumstances leading to the
appointment of Gen. Cariappa as the first Army Chief of India.

Re: {Indian PR Forum} Public Relations in India – Evolving but Confused

neha.sawhne...@gmail.com (neha sawhney) — Thu, 31 May 2012 15:07:09 UT

I agree with you priyadarshni. We always learn by observing things. Not by
learning
present good role models that they can follow. A very good way of training
youngsters is to follow the right practices that you spoke about on terms
of media targeting and client understanding. We learn what we see and these

Re: {Indian PR Forum} Public Relations in India – Evolving but Confused

chakrabartyri...@gmail.com — Thu, 31 May 2012 14:59:15 UT

Hi,

I agree with Richa when she says that every individual must take responsibility for his/her own training. But I strongly disagree that there's no time for mentoring in our fast paced world. Newcomers today are quite focused and can pick up the finer tricks of the trade real fast.

Ours is one of the more people oriented professions and seniors can really help youngsters in understanding and building relationships and knowledge base. From my personal experience I've seen, it doesn't take much time. The results, rather, can be quite gratifying.

Re: {Indian PR Forum} Public Relations in India – Evolving but Confused

priyadarshaniagar...@gmail.com — Thu, 31 May 2012 14:49:23 UT

Totally agree with Richa,

While we must share some bit of initial training, what we need to do is present good role models that they can follow. A very good way of training youngsters is to follow the right practices that you spoke about on terms of media targeting and client understanding. We learn what we see and these freshers are not some school goers who need classroom lessons on these. If they see this being followed by their team members they will learn that as the way of operating.

Re: {Indian PR Forum} Public Relations in India – Evolving but Confused

richa.set...@gmail.com (Richa Seth) — Thu, 31 May 2012 14:26:42 UT

Great article Vikram, agree with your thoughts on scenario of PR in India.
But with regard to training, I strongly believe is that each individual has
to take responsibility to equip himself/herself to acquire the required
skillset in any industry. In today's fast paced environment no one really

Re: {Indian PR Forum} Public Relations in India – Evolving but Confused

pooja.prasad1...@gmail.com (pooja prasad) — Thu, 31 May 2012 13:13:21 UT

Vikram has pointed out stark truth of this profession. Everyone is
interested in only one thing - COVERAGE, how you mange to get it is
nobody's problem. It is really sad that we do not spend time in addressing
the deep rooted problems. Unless agencies give up the 'Chalta Hai attitude
' , PR pros will be perceived as idiots.

Re: {Indian PR Forum} Public Relations in India – Evolving but Confused

rishienar...@googlemail.com (Rishie Narula) — Thu, 31 May 2012 12:28:33 UT

No matter how much social media is impactful, traditional PR will be a
must...

From a bigger picture brands and organizations would like to look at PR
services on both fronts together.. Some of the known agencies do that but
the workforce for Social Media PR guys have to be a powerhouse team.

Re: {Indian PR Forum} Public Relations in India – Evolving but Confused

raxitsheth2...@gmail.com (Raxit Sheth) — Thu, 31 May 2012 12:17:35 UT

Vikram

Agree on most of the aspect, and let me clarify M not from PR b/g.
<not even from Social Media b/g>

However i have seen Social media is emerging and people are
spending/giving dedicated resource etc, at the same time!

Do you think, each PR firm will fully/partially turn to Social media in future?

Public Relations in India – Evolving but Confused

pr.vik...@gmail.com (Vikram Kharvi) — Thu, 31 May 2012 11:51:26 UT

India is still a very young and developing PR market as compared to the
other developed economies in the world, brimming with a talent pool of
fairly young professionals. About 40-50 thousand professionals work in this
sector either in PR agencies or form a part of the internal communications
team. The demand for PR professionals is increasing with every passing day

Fwd: Enrich your reach to a rich linguistic populace

ravi.bottomlin...@gmail.com (Ravi Prakash) — Wed, 30 May 2012 11:26:49 UT

---------- Forwarded message ----------
To: indian-pr-forum@googlegroups.c om

This is to share our opinion with you. While you create something, we
endeavour to put language in them. A language is an innate ability only the
humans among all the living beings have. Even in marketing activities this

Inspiring Social Media Campaigns

richa.set...@gmail.com (Richa Seth) — Tue, 29 May 2012 19:50:43 UT

Hi,

As the PR industry is taking a close look at integrating social media
campaigns in their communications strategy we seldom come across
interesting & successful social media campaigns in India...here is
something definitely worth reading...
6 Inspiring Social Media Campaigns

by Prasant Naidu on May 25, 2012