FYI | Google Revamps Desktop Search, Now No Ads On The Right Side

[Pralhad Jadhav]

Google Revamps Desktop Search, Now No Ads On The Right Side

Googling has become a way of our lives. Google is one of the most used websites that we access tens of times in a day. Many of you might also not like several text ads that appear on the Google Search results page on the right side. Well, this is about to change soon.

Google is about to roll out major updates to its desktop search page and will do away with the right-side ads. Presently, when you fire a query on Google Search, you will be presented 3 ads above the search results, and 8 ads on the right side as shown in screenshot below.

Google is about to replace these right side ads with 4 ads above the search results (it limited to 3 ads currently) and/or a few ads below the search results. Many sources have reported that Google has already rolled out the new Desktop Search update in their region.

Google Is Looking For More Advertiser Revenue

Google has seen in a decline in its ads revenue recently, and that’s why they want the advertisers to bid aggressively for the 4 ad slots above the search results instead of 8 ads on the right side. This will results in increased cost-per-click (CPC) for the advertisers and hence will increase Google’s ad revenue.

Google mentions that this new layout is in testing for a quite some time now, with very few people seeing it in action. The company also mentions that this layout is tweaked for “highly commercial queries” where the users will get much more relevant results which in turn would lead to better campaigns for the advertisers.

“We’ve been testing this layout for a long time, so some people might see it on a very small number of commercial queries. We’ll continue to make tweaks, but this is designed for highly commercial queries where the layout is able to provide more relevant results for people searching and better performance for advertisers,” said Google’s official statement.

Google also confirmed that this change is rolling out to all Google websites in local languages around the globe. However, this no ads on the right comes with 2 exceptions:

1. Google will still continue to show Product Listing Ad (PLA) Boxes which appear either above or to the right of the search results.
2. Ads will still be shown in the knowledge panel.

Google mentions that this new update brings the Google Desktop Search much closer to the mobile search which is what Google has been trying to do since the past couple of years.

Since I was unable to check the new update in action on either Google.com or Google.co.in, I tried Google.co.uk and I was greeted with new search results update. Check out the screenshot below and witness the future of Google’s Desktop Search results.

Link | http://trak.in/tags/business/2016/02/22/google-revamps-desktop-search-no-ads-right-side/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+trakin+%28Trak.in%29

 

Regards

 

Pralhad Jadhav

Senior Librarian

Khaitan & Co

 

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