By following my guidelines you can teach yourself the powerful art of
hypnotic writing. This can be used in your query letter, synopsis and
screenplay pitch to great effect. Using hypnotic writing in your
script sales pitches can be the difference between no sale and a
million dollars in the bank. Hypnotism is the use of focused
suggestion.

You might occasionally get calls from salesmen hawking products. The
secret to the game is that they all have scripts, written with the
power of suggestion to convince you that you need their product. In
reality you probably don’t but these pitches are damn convincing.

Before I knew about the hypnotic methods salesmen use I nearly
purchased double glazing from a telephone salesmen…despite the fact I
already had double glazing.

That is the power of hypnotic writing!

The first tools you need to become a hypnotic sales writer are passion
and sincerity. Since this is your screenplay that you are selling you
should already be full of these. You need to believe with all your
heart that the agents and producers need to buy your screenplay for
their sake as well as yours. Your screenplay is your product and you
should show a lot of enthusiasm for it.

Now you have the tools you need a hook. The hook is simple and I’m
sure you’ll have heard it before. All you need to do is promise
results in a set amount of time.

“Give me an hour and I’ll tell you the greatest story ever told!”

Look at that again. What an offer! You’re instantly showing the agents
and producers of the world how enthusiastic you are of your
screenplay, and how little time it will take them to read through. An
hour for a box office smash seems like a great deal. Open your letter/
pitch with this and you’ll have them instantly hooked, now you need to
keep them interested.

They’ve took the bait, now reel them in.

7 Points To Hooking And Keeping Your Audience

1. Headline

This is where you want to convey the benefit of interest to the
audience. “Give me an hour and I’ll tell you the greatest story ever
told!” makes for a great headline. Get over with your why they should
read your screenplay any way you can.

“Have the next Hollywood Blockbuster delivered right to you!”

That headline on a query letter would entice an agent or producer to
get you to send your script to them. Getting your screenplay read is
half the battle in selling it. Wouldn’t you want to read a screenplay
that was introduced like this?

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