Horn has to reach a certain tipping point whereby project owners are compelled to get their projects listed on
hornget.net. From that angle, be creative with incentives, what can hornget offer the project owners? Maybe Horn already offers plenty and it is just a marketing / growth / time to adopt issue.
One thing that would help is to just establish and publish the standards desired. Code Horn to work BEAUTIFULLY if the project follows those standards. If not then it may or may not compile that project.
It could take a long time to reach that tipping point, the growth so far is awesome! I think you're all doing a fantastic job!
Cool ideas to help with adoption (since I never suggest a gap without providing some filler):
Horn could establish three parts of the site. Green projects building and complying with the established standards, Yellow projects that have been breaking, and Red projects that will soon be de-listed. This way if any user of the Red project is using Horn they may be compelled to contact project owners, or post in mailing lists to draw attention to the project's lack of Horn integration.
Host each build in a Git repository, and alongside straight downloads give the Git url to the build so that people can update the binaries of their favorite projects instead of download, it is also a nice draw to programmers. Cater to your audience.
Create a profile section of the site, so that a project user/owner can go to the site, log in using OpenID or some cool OAuth technique and mark projects as favorites, then give a custom page with download links or Git links to my favorite projects. Let me setup alerts so that if a project fails to build, I get an email.
Provide Web Hooks to integrate with other sites seamlessly
Kevin