Blogs: The Next Big Thing in Marketing & Communications
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(我post, 不代表我讀畢整篇文章) :p
Blogs: The Next Big Thing in Marketing & Communications
Stanford Publishing Courses for Professionals
Blogs: The Next Big Thing in Marketing & Communications
ELISA CAMAHORT, Founder and President, Worker Bees
WEDNESDAY, MAY 18, 2005
Elisa Camahort, Founder and President, Worker Bees
The blogger community tends toward hyperbole when defining the
potential impact of blogging. In truth, blogging is an evolutionary
technological tool, neither revolutionary nor disruptive. Blogging
provides new efficiencies and economies of scale to the business
world--primarily by carrying out already familiar functions and
strategies in new ways. This Virtual Seminar will outline how adoption
of a blog in your organization can add significant value to your
marketing and communications functions.
The session will include:
* What is a blog and why should you care?
* Ad sales: Go where the eyes are.
* PR & Marketing: Same marketing goals, just new tools; a new,
viral, completely opt-in tool.
* Customer/Audience outreach: Keeps your customers close.
* Project Management: Don't suffer through another cumbersome and
confusing email thread.
SEMINAR LEADER:
Elisa Camahort is President of Worker Bees: Buzz Marketing & More,
which she founded in 2003 after holding senior marketing positions in
high-tech for over 15 years. The company focuses on helping small to
medium-sized enterprises, arts organizations and non-profits leverage
the creative and economical world of online marketing. Ms. Camahort
speaks on the what, why, and how of blogging to technology and
marketing organizations, and is the co-organizer of the BlogHer
Conference '05 taking place this summer in Silicon Valley. She is an
avid personal, political and business blogger, currently maintaining no
less than 5 blogs on a highly active basis. Her blog can be found at
http://workerbeesblog.blogspot.com
SEMINAR COST: $195
SEMINAR TIME: Wednesday, May 18, 11-12 noon PST (2-3 pm EST)
REGISTER NOW
http://cgi.stanford.edu/group/publishing/cgi-bin/vs_upcoming.php?vs=ec05»