YMCA To Distance Itself From "Christian" Origins

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Jul 13, 2010, 7:38:25 PM7/13/10

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YMCA To Distance Itself From "Christian" Origins
The widely known nonprofit organization announced a major brand transformation Monday, adopting a more "forward-looking" logo called "The Y." "We are changing how we talk about ourselves so that people better understand the benefits of engaging with the Y," said Kate Coleman, senior vice president and chief marketing officer of the YMCA of the USA, in a press release for the brand change. "We are simplifying how we describe the programs we offer so that it is immediately apparent that everything we do is designed to nurture that potential of children and teens, improve health and well-being and support our neighbors and the large community," she said. The YMCA was founded in 1844 in London. It was named the "Young Men's Christian Association" and sought to create healthy social conditions for young men during the Industrial Revolution. The parallel YWCA for women also dates back to the 19th century, and the YMCA began admitting women in its programs at the end of World War II.