Google
CEO Exposes Dark Side Of Social Networking
Google CEO Eric
Schmidt fears that too much information is
shared online, and predicts that people will
one day change their name and reinvent
themselves in order to escape their digital
past. That point of view might be extreme, but
it is true that social networking has forced
us to more closely examine and redefine the
concepts of privacy and identity. There
are many exciting benefits to the evolution of
the Web and the rise of social networking.
Facebook and Twitter have enabled people to
reconnect with friends and family, and provide
a platform for sharing information and staying
in touch. The real-time aspect of social
network status updates has also transformed
online search and breaking news. The problem
is that social networking also provides a very
powerful tool for embarrassing yourself or
ruining your reputation on a global and
virtually eternal scale. Once you put it
online, it is shared around the world in
seconds, and can still be recalled after
decades.