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TOURISM AND TRAVEL: ADJECTIVAL TOURISM AND NICHE TOURISM:
HERITAGE TOURISM :
UNITED STATES: STATES: GEORGIA:
Heritage Tourism Handbook: A How-to-Guide for Georgia
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Heritage Tourism Handbook: A How-to-Guide for Georgia
Historic Preservation Division
Georgia Department of Natural Resources
254 Washington Street, Ground Level
Atlanta, Georgia 30334
http://www.gashpo.org
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Tourism Division
Georgia Department of Economic Development
75 Fifth Street, NW, Suite 1200
Atlanta, Georgia 30308
http://www.ExploreGeorgia.org
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TABLE OF CONTENTS
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2 Introduction
4 What is Heritage Tourism?
6 Who is the Heritage Tourism Traveler?
8 Benefits of Heritage Tourism
12 Trends, Facts, and Figures
16 Developing Your Heritage Tourism Plan
17 Find the Right Fit Define Your Purpose
20 Tell Your Own Story
Focus on Authenticity and Quality
25 Preserve and Protect Your Resources
Foster a Preservation Ethic
28 Make Tourism Sites Come Alive Tell a Story
31 Collaborate with Partners Form Alliances
41 Implementing Your Heritage Tourism Program
48 Evaluating Your Heritage Tourism Program
52 Conclusion
54 Case Studies
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INTRODUCTION
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Tourism, the worlds largest industry, is essential to a
communitys economic vitality, sustainability, and profitability.
In Georgia, tourism is the states second largest
industry and heritage tourism is its fastest-growing segment.
Georgia is among the top 10 states in the country
in heritage tourism visitation. More travelers than ever
are walking the historic streets of Savannah . . . visiting
the remnants of Native American culture . . . exploring
antebellum plantations . . . learning about the Civil
Rights Movement . . . and discovering agricultural history
around the state.
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The historic and cultural resources associated with
people, events, or aspects of a communitys past give
that community its sense of identity and help tell its
story. These resources are the most tangible reflections
of a communitys heritage. History can and should be
used as a selling point for a community. The recognition
of an areas historic resources can bring about neighborhood
revitalization, increased and sustainable tourism,
economic development through private investment, and
citizenship building. When communities travel-related
entities partner with public or private organizations, the
historic, cultural, and natural resources are more effectively
promoted to meet the heritage travelers desire for
an integrated and enriching experience.
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This publication was produced by the Historic
Preservation Division of the Georgia Department of
Natural Resources and the Tourism Division of the
Georgia Department of Economic Development to assist
communities in leveraging their historic assets to realize
economic and cultural goals such as:
Attracting new investment
Creating new jobs
Revitalizing downtowns and neighborhoods
Building community pride and a sense of place
Educating children about their heritage
Nominating properties to the National Register
of Historic Places
Surveying a communitys historic resources
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The Historic Preservation Division promotes preservation
and use of historic places and assists communities and
citizens with identifying historic properties. The Tourism
Division facilitates local and regional collaborations that
increase tourism and strengthen values fundamental to
community vitality through:
Developing tourism products
Instituting grant programs
Providing marketing and advertising opportunities
Furnishing information on tourism facts, figures,
and demographics
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The complete article may be read at the URL above.
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Sincerely,
David Dillard
Temple University
(215) 204 - 4584
jw...@temple.edu
http://daviddillard.businesscard2.com
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Bushell, R. & Sheldon, P. (eds),
Wellness and Tourism: Mind, Body, Spirit,
Place, New York: Cognizant Communication Books.
Wellness Tourism: Bibliographic and Webliographic Essay
David P. Dillard
http://tinyurl.com/p63whl
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HEALTH DIET FITNESS RECREATION SPORTS TOURISM
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