Dear Bikash,
Would like to share some experience which may help you a bit. Its a really emerging area and there is strong need.
I started a company called
www.dreammentorindia.com (site has expired last week) around three years back in the filed of career consulting (with my friend who is from IIT/IIM). We spent whole six month with extensive research, surveys, designing our programme, creating short stories, profiling various career options and what not. Whom we talk liked the concept a lot.
But when we hit the ground the realities were different. There were traditional counsellors who are associated with schools and provide regular counselling. For schools its just a formality and they dont want to invest into a third party. (I am talking about Schools in Delhi). Reaching out schools and getting an appointment was a very tough task until u know someone. Also there are very famous people in this industry who have commercialise this and have a strong hold on schools.
We manage to get an appointment in first school and the trustee was very good. He liked the concept and asked us to first present this to parents and teachers and if they like we can start the programme.
We did six sessions with parents/ students and teachers . It was very well received and everyone seems to be interested and we were happy. But the real trouble comes then. Although everyone was interested, no one wants to pay. Parents said that they already paid a fee to school and they should fund this exercise. (BTW we kept the fee for counselling very low at INR 500!! Cost of a movie). Then there some parents who as a habit start opposing any fee creating a very bad scene. Soon we realise we are in a mess due to issues between schools and parents.
We had quite similar experience in other two schools. We realise that now days schools have start asking for money on name of multiple activities which has left parents furious. They doubt any activity promoted by schools even if the intention is good.
We then decided to diversify for software for schools and breakeven within six months more easily. It was less painful :)
The idea is not to discourage you but to share some experience I had. I am sure you will do this better then us (and few companies i know have started but closed down). Our preparation and the programme was excellent (at one session a very renowned Indian counsellor was sitting and we were not aware. He was so impressed with our session that he offered us to join him. But at that time we were starting and was excited to test the water ourselves)
Do let me know in case you need furtherr help and I will be more then happy to share and help you on same. I always like and enjoyed this part of my startup and still believe that it has got a huge potential.
Wish you all the best.
Saurabh Gupta
Entrepreneur by Choice
Sent using Google Nexus S
(pls ignore spelling mistakes)