Bridge Ratings Audience AM/FM Radio Erosion Study 2006

[~ RHF]

Bridge Ratings Audience AM/FM Radio Erosion Study 2006
Q2 Update - Friday April 7, 2006

http://www.bridgeratings.com/press_Where%20Are%20Listeners%20Going%20Update.04.07.2006.htm

Where Are My AM/FM Radio Listeners Going ?
GoTo => http://tinyurl.com/37ll9u
1 - Traditional Media Erosion to New Media - Update
2 - Where Does the TSL Come From? - Update
3 - Increased Use of Traditional Radio Due to...
Oops # 3 - That's News there is Actually an Increase !

Presents a whole lot of Numbers, Graphs and Charts and
here is my take on it all :

As a Matter of Fact Most Traditional AM/FM Radio Listeners
are Still Listening to their "Free" Over-the-Air AM/FM Radios;
and are extending their Audio Content Consumption {Listening}
over more types of Audio Media that is now available to them
as Audio Consumers.

Significantly the Age Groups over the Age of 35 Years are still
primarily AM/FM Radio Listeners which translates to a continued
Market Share for terrestrial based AM/FM Radio Broadcasters
for two to three decades to come into the future*.
* Yes - AM/FM Radio has a Future

New Meda has Real Market Share Grow 'Potential' :

But Old Media has a Super Large and Loyal Listener Base.

Plus - Terrestrial based "Free" Over-the-Air AM/FM Radio
is still the Easiest Audio 'Choice' to Make : It's Available
Any-Every-Where on a Billion Radios and It's Free.

the truth is out there ~ RHF
.