AM/FM Radio - Be It Analog -or- Be It Digital : It Ain't About Technology It's About Content [.]

[~ RHF]

On Feb 8, 2:20 pm, IBOCcrock <ibocisacr...@yahoo.com> wrote:
- "HD: If a Tree Falls & No One Hears It..."
-
- http://tinyurl.com/2sttd6
-
- Sweet!

I B OC'Deed and Half Crocked - TYVM
Yes - Sweet It Is ! ~ RHF

The Listener - HD : If a Tree Falls & No One Hears It . . .
http://www.washingtonpost.com/wp-dyn/content/article/2008/02/08/AR2008020801035.html
-by- Marc Fisher - Washington Post Staff Writer
Sunday, February 10, 2008; Page M05

Actually it sort-of-proves that "Content-is-King" and gives two
good examples of FM "HD" Radio Stations :
WHUR - 96.3 FM
WAMU - 88.5 FM
That have a Primary FM "HD" Station with an "HD-2" secondary
Broadcast that has real "Content" which is attracting new Radio
Listeners.

Plus there is natually a longer list of "Bad" FM Radio Stations
which also happen to be Broadcasting in "HD" {IBOC}.

The Subtitle {Theme} : HD Radio's Scatter-Shot Development
has Raised a Chicken-and-Egg Question for Radio Stations
and the Radio Listening Audience.
-source- Brainerd Communicators

Note - Bridge Ratings conducted a survey about HD and
found that only 7 % of respondents expressed 'interest'
in owning an HD Radio presently.

OK that would be 7 % in the First 3 Years (1-2-3) :
Followed by 21 % in the Second 3 Years (4-5-6) :
Followed by 63 % in the Third 3 Years (7-8-9) :
Resulting in about 67 % Two-ot-of-Three AM/FM Radio
Listeners expressed 'interest' in owning an HD Radio
-or- in-fact Owning and "Listening To" an HD Radio
as their Primary Daily Radio.

Also - Bridge 'projects' Slow to Poor Growth for HD Radio
-but- What has to be factored-in is the general decline
in the Weekly Average of Radio Listening Hours. Radio
itself is a declining Media; where Media "Choices" are
Expanding. A Ten (10) Year Transition from Analog
Radio to "HD" {Digital} Radio is an Acceptable Business
Plan for the Broadcasting Industry.

Worth reading the whole Article since is has both some
Pros-and-Cons concerning HD Radio.

=PS= AM/FM Radio - Be It Analog -or- Be It Digital :
It Ain't About Technology It's About Content [.] ~ RHF
.

[IBOCcrock]

On Feb 9, 4:31 am, "~ RHF" <rhf-newsgro...@pacbell.net> wrote:
> On Feb 8, 2:20 pm, IBOCcrock <ibocisacr...@yahoo.com> wrote:
> - "HD: If a Tree Falls & No One Hears It..."
> -

> -http://tinyurl.com/2sttd6

> -
> - Sweet!
>
> I B OC'Deed and Half Crocked - TYVM
> Yes - Sweet It Is ! ~ RHF
>

> The Listener - HD : If a Tree Falls & No One Hears It . . .http://www.washingtonpost.com/wp-dyn/content/article/2008/02/08/AR200...

HD Radio is a farce:

http://hdradiofarce.blogspot.com/