Here is the last section. I couldn't open the indesign file for some
reason, maybe because I'm using CS3, so I just did it in a new
indesign document. Hopefully everything fits together, we might need
to make font sizes smaller!
Thanks and let me know if anything needs to be fixed,
Michelle
Here is the text if the file doesn't work:
What?
-Purchase Ricoh 901C Press
-Hire new digital printer employees
-Set up a Print on Demand service
-Explore variable data printing
-Explore multi-channel marketing (ie., web site, mail order catalogue)
Who?
- Casey Printing manager in coordination with a new employee, Digital
Print manager
When?
- Launch Ricoh 901C Press simultaneously with new digital services
6 months after purchase of press and everything is set up
Where?
-Online via a Print and Demand service
-Offer digital Print on Demand services at an on-site location
Follow-up Plan:
-Check the effects with Casey Printing financial department - report
of any change in income and losses
-Record and observe buying patterns of new digital products/services
-Survey customers on satisfaction with new digital products/services
Actual Results:
-Once final results are obtained, compare to predicted results.
-Our prediction is that digital printing will increase revenue, as
small quantity jobs are overtaking large, long run jobs