I see Google's need to protect its search results. But I think
requiring webmasters to use rel=nofollow/redirect is impractical.
Matt's answer to banner ads also implies Google still has problems
detecting paid links.

Solution:

1. Detect paid links algorithmically.
2. Devalue them algorithmically.

That's it. No penalties (if you can detect 99% of all paid links, you
don't need a deterrent), no rel=nofollow, no building webpages for
search engines, or full disclosure requirement. If you're going to
protect your house from being burglarized, you cannot ask robbers to
ring your door bell. Make it impossible to break in (yeah I know its
easier said than done). Rel=nofollow and TBPR penalties IMO is really
bad PR.

Halfdeck

On Dec 1, 6:02 pm, Maile Ohye wrote: