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Message from discussion Buying/selling links that pass PageRank
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Matt Cutts Google employee  
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 More options Dec 2 2007, 2:40 am
From: Matt Cutts
Date: Sat, 1 Dec 2007 23:40:21 -0800 (PST)
Local: Sun, Dec 2 2007 2:40 am
Subject: Re: Buying/selling links that pass PageRank
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Hi Kalena, we've spent most of our time talking about paying money for
text links or paid posts, because Google does a pretty good job of
detecting and handling things like affiliate links or banner ads. In
addition, many banner ads (whether they be the 468x80 kind or the
125x125 kind) end up doing at least one redirect through a 302. If
you're a site owner, one rule of thumb I'd recommend is that if you're
being directly paid to place a link, that link shouldn't affect search
engines, but we haven't talked much about those advertising banners
because Google detects and handles such banner ads quite well.

I thought the medical condition argument helped show that regular
people wouldn't want paid links affecting their searches. In another
case I saw, paid posts for the term [alzheimers] were promoting the
donation page for a particular Alzheimer's organization. My
grandfather died of Alzheimer's, so I could definitely see myself
doing that search to learn about risk factors and how to guard against
the disease. And if I did that search, I would want overview and
information pages for the query [alzheimers]. I wouldn't want a
"donate money to us!" page to be #1 just because someone paid to get
links.

Matt

On Dec 1, 10:14 pm, Kal67 wrote:

> I think it's excellent that you are now doing your utmost to educate
> webmasters about the paid links issue in more public arenas than
> personal blogs and search marketing conferences. But I still have
> concerns and have two questions for you:

> 1) Do you expect webmasters who use regular advertising banners such
> as 125 x 125 ads on their sites (not text links) to add the
> rel=nofollow tag? Or worded another way, will you be penalizing sites
> who don't use nofollow on image ads? I've seen conflicting information
> about this and your guideline additions still don't make it clear.

> 2) I think the medical condition argument was very flimsy. If you
> start censoring sites using that argument, to me that signals that you
> assume people aren't smart enough to make up their own minds.
> Shouldn't buyer beware play a larger role here?

> thanks
> Kalena

> On Dec 2, 10:02 am, Maile Ohye wrote:

> > We wanted to start a thread for questions and comments regarding our
> > blog post on buying and selling links that pass PageRank.

> > As always, we appreciate the discussion.

> > Take care,
> > Maile, Matt, and the entire Webmaster Central Team- Hide quoted text -

> - Show quoted text -


 
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